Using social media1

Using Social Media for Career

Development

Career Centre, Career Development & Employment

http://www.rmit.edu.vn/index_ENG_HTML.htm

http://upload.wikimedia.org/wikipedia/en/1/1e/Twitter_2010_logo.svg

http://upload.wikimedia.org/wikipedia/commons/0/06/Facebook.svg

What is social media? Why is social media important for careers? Blogs, twitter, Facebook … LinkedIn Benefits Disadvantages How to get on board …

Agenda


(http://www.digitalmarketingtoday.com)

Distinct from traditional media Blending technology and social interaction

for the co-creation of value Relatively inexpensive and accessible

◦ Reach – global audience◦ Accessibility ◦ Usability ◦ Recency ◦ Permanence (http://en.wikipedia.org/wiki/Social_media)

Social Media ….


Why?

15 contacts: 2 contacts will add you + 3 contacts that you will add + 10 contacts (if you join a group or a community)

Conversion rate for job opportunities & business opportunities: 5%

Calculating missed opportunities

15 contacts * 30 days * 5 % conversion rate= 23 opportunities


Personal Blogs – with a focus on career Professional Blogs – as a way of self-

marketing Student Blogs – with a focus on career Usually free, easy, accessible Downside … need to be visible, connect

with readers To get started blogging, go to:

◦ www.wordpress.com ◦ www.blogger.com ◦ www.xanga.com ◦ www.technorati.com

Blogs


http://buunguyen.net/blog/vn/speech-at-rmit-vietnam.html

http://joe.vn/#blog_en

http://iveymbastudents.blogspot.com/

Very popular in US, Europe Advantage … can be done by mobile phone Disadvantage … early stages; personal; 140

Twitter


However, some Vietnamese companies are tweeting …


Facebook Extremely popular July 2010 - > 500 million Top social network across eight individual

markets in Asia—the Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Hong Kong and Vietnam (http://en.wikipedia.org/wiki/Facebook)

Need a job?


Manager, Policy and Growth – Contract (Vietnam)

Facebook is seeking a Policy & Growth Manager for Vietnam, who is passionate about Facebook and has a background in technology or social media, business strategy and legislative and regulatory matters. The ideal candidate will be able to communicate effectively in both English and Vietnamese and have experience in government relations work and navigating government agencies along with an extensive network of contacts in the government and the technology space. The candidate should have experience in developing a growth strategy that involves creating coalitions and communicating with policymakers across the government. The position will require someone to be entrepreneurial in nature, resourceful, flexible and bring an intensity of focus to the project. The Growth Managers at Facebook and will lead the company’s interactions with policymakers and will be responsible for ensuring the site’s accessibility as well as driving user acquisition programs, identifying growth opportunities that help with the distribution of the Facebook brand online and offline and adding value to the Facebook user experience.


Why is Facebook

hiring a policy and growth manager for

Vietnam?

Pro’s and Cons Very popular among young people Many Vietnamese companies are on

Facebook Cheap, accessible BUT… Blocked Privacy issues Social focus HOWEVER … Potential


Worldwide – 80-85 million 200 countries and territories worldwide Almost 50,000 users in Vietnam About 1,500 companies New … but growing Professional focus


Why do we focus

on LinkedIn?

How to Use LinkedIn


Create a Profile◦ Create a detailed profile on LinkedIn, including

photo, employment (current and past), education, industry, and web sites

◦ Upload resume Sheila’s Profile George’s Profile

http://www.linkedin.com/profile/edit?id=78927509&trk=hb_tab_pro_top

http://www.linkedin.com/profile/view?id=43046455&authType=name&authToken=or8q&goback=.con

Branding yourselfStatus

Photo

Summary

Experience

EducationRecommendatio

n

Get the Credit

Networking Search Strategy

Who are you looking for?

How will you contact them ?

What’s your

plan to

achieve your

purpose?


Build Your NetworkProfessional

Networks

University Alumni

Company Contacts

Participate in discussions

Network with group members


◦45% surveyed by CareerBuilder are screening candidates on social networking sites2

35% dismissed a candidate based on negative online information

18% solidified a hiring decision based on positive online information

Are employers really looking for me online?

Members (1,814)Average 20 jobs posted every

day


( http://www.Careerbuilder.com)

Respond to connection

invitations and introductions

promptly

Fill out your profile as completely as possible• Using keywords

others might search for

Write recommendations for others• This gives you a chance to

put your profile on theirs and is a subtle invitation for them to write one for you

Ask at least one question in the

“Answers” section to get a feel for how

powerful this resource can be

Answer at least one question to

determine if you should spend time

there regularly

Remember that LinkedIn is one of several tools for developing and

nurturing relationships. Use

other tools

Tips for using LinkedIn

(Alba)


LinkedIn Grad Guide: Video 1 What is LinkedIn? LinkedIn Grad Guide: Video 2 Building Your

Professional Brand LinkedIn Grad Guide: Video 3 Finding your

Career Passion LinkedIn Grad Guide: Video 4 Building a

Professional Network LinkedIn Grad Guide: Video 5 Turning

Relationships into Opportunities LinkedIn Grad Guide: Video 6 Researching &

Prepping for Interviews


http://www.youtube.com/watch?v=Ocp1MNpSkWs&feature=channel

http://www.youtube.com/watch?v=Ocp1MNpSkWs&feature=channel

http://www.youtube.com/watch?v=tSdXxUx2UhM&feature=channel

http://www.youtube.com/watch?v=tSdXxUx2UhM&feature=channel

http://www.youtube.com/watch?v=dz6IhscoSMQ&feature=channel

http://www.youtube.com/watch?v=dz6IhscoSMQ&feature=channel

http://www.youtube.com/watch?v=fslSlYE9VSs&feature=channel

http://www.youtube.com/watch?v=fslSlYE9VSs&feature=channel

http://www.youtube.com/watch?v=H6Nsa-fG7FA&feature=channel

http://www.youtube.com/watch?v=H6Nsa-fG7FA&feature=channel

http://www.youtube.com/watch?v=rigBMFiJRUY&feature=channel

http://www.youtube.com/watch?v=rigBMFiJRUY&feature=channel

(http://www.dirjournal.com)


Thank You!

Questions?

Want these slides?Go to Sheila’s

LinkedIn page …

Alba, J., 2008. I’m on linkedin; now what? 2nd ed. Silicon Valley:Happy about Info.

Bland, B. (17 October 2010). Facebook fights back against Vietnam block. Asian Correspondent. [Internet] Available from: <http://asiancorrespondent.com/the-asia-file/facebook-fights-back-against-vietnam-block>[Accessed 2 December 2010]

CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds [Internet] Available from: http://tiny.cc/I1bXi [Accessed October 9, 2009]

Facebook. (1 December 2010) Wikipedia [Internet] Available from: <http://en.wikipedia.org/wiki/Facebook>[Accessed 2 December 2010]

Russell, John. (2010) Japan overtakes Indonesia as biggest Twitter user in Asia. Asian Correspondent. [Internet] Available from: <http://asiancorrespondent.com/jon-russell/japan-overtakes-indonesia-as-biggest-twitter-user-in-asia>[Accessed:30 November 2010]

Social media. (2010) Wikipedia. [Internet] Available from: <http://en.wikipedia.org/wiki/Social_media> [Accessed 30 November 2010]

References
