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WHSmith● sells lots of different types of music
magazine in stores and online● fair amount of metal magazines - open to the
genre● offers subscriptions online to magazines -
would bring in more readers and profit
WHSmith - websitephoto of cover will attract readers -
● familiar logo● latest cover advertised - gives reader idea of what they are paying for● gives first-time buyers a good idea of what they are about to buy● preview of cover gives first-time buyers a chance to judge whether they think they will like the
mag or not based on the appearance
WHSmith - websiteoffers of saving money and cheap subscriptions would attract my target audience (students/teenagers/not earning a lot)
website is simple and easy to navigate around
WHSmith - websiteoption of international pricing means that my magazine could reach metal fans outside of Britain - larger audience
use of website is easy for teenagers as they are used to using the internet - appeals to my target audience
WHSmith - store● smaller selection of metal mags than website,
but still largely available in the bigger stores● do not offer subscriptions● teens may not want to shop in WHSmiths
because it is considered an ‘old people’s shop’
● internet shopping is easier for teens
Tesco - website● only mag sold on Tesco website was a
golfing one and it was out of stock● Tesco website would be bad for selling
my mag - target audience would not look there because they are not old enough to need to do weekly shops online
● obviously not open to any music mags - bad for selling my mag
Tesco - store● even in large stores only a small selection of
metal music mags are supplied● metal music mags rarely sold in smaller
stores/express stores/petrol station stores● however, teens may be able to request their
parents to buy it for them on the weekly shop, effortless for teens - attractive
Barnes & Noble - website● do not sell any metal mags● only sell mags teaching how
to play music etc, and ones that would only appeal to older audience
● obviously not open to ‘younger’ music mags, especially not of a metal genre
EMAP - websiteQuote from EMAP website:
● good for getting the magazine to connect with audience
● good for getting the mag to reach all different types of audiences around the world
EMAP - website● my mag is targeted
at promoting small, local bands so may not be commercial enough to be able to afford advertising through EMAP
EMAP - website
● music mag could be advertised on music radio stations owned by EMAP
● however, contemporary music station would not advertise metal mag
Bauer Media - website● reaches large audience - good for getting
more readers● offers 300 mags to 15 countries - reaches
multi-national audience● offers mag subscriptions - will attract a
larger audience