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Trade Tips: Six Words to Avoid When Writing Headlines
Helpful hints for public relations and marketing professionals
By Nicole Hayes
…pique a reader’s interest, not put him or her to sleep.
A Great Headline Should…
…grabbing and maintaining the attention of today’s audiences requires skill and thrill
But…
• Use “trigger words relevant to your target audience
• Keep headlines under 65 characters
How to Write A Catchy Headline
• Announces• Best• Innovative• Leading• Solution• Top
Six Headline Words to Avoid
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the
beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international
organizations.
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