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USING DATA TO DESIGNDRIVE AND DELIVER Campus Recruiting 2.0 Tracie WaeckerJuly 22, 2016
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BACKGROUND
• Biology Major•1st career in Legal •Corporate Legal @ ABC•HR Generalist @ Disney/ABC •Recruiter @ Disney/ABC • Campus Enterprise Lead @ The Walt Disney Company
•University Lead @ Yahoo•University Relations @ NetSuite
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DATA IS THE KEY
Where are you going? Define your data
What’s the story? Drive your decision
What’s next? Deliver and calibrate
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DATA SAMPLES
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FUNNELS
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METRIC CATEGORIES
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DASHBOARDS
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WHAT’S YOUR STORY?
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DATA DESIGN
Metrics Event ROI
Cost Per Hire (CPH)
Conversion RatesAttrition /Retention
Diversity HiresInterview to Hire Percentage
University Scorecard
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DIVERSITY
Challenges
Unpaid Program
Industry Brand
< 10% Divers
Delivery
1st in industry All Paid Program> 60%
Diverse
Disney named #1 in BusinessWeek’s first ever ranking of “50 Best Places to Launch a Career”
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CONVERSIONS
APM Program
• < 10 % interviewed vs guaranteed interview
ENG
• Former and NCGs preferred
Interns• 100 %
conversion
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UNIVERSITY SCORECARDS
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RESOURCES• Universum's "Getting a Return on Investment from Campus Recruiting
- Metrics that Matter"
• Cielo Talent's ABCs of Campus Recruiting Metrics
• "Campus Recruiting With Soical Media" – Sidneyeve Matrix, Associate Professor of Media at Queen's University
• ERE: 4 Steps to Make Campus Recruitment a More Data Driven Program
• Webinar by NACE (Oct 2016): Creating a Data Driven On-Campus Recruitment Strategy
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STAY IN TOUCH
Coffee chats• Friday 7am – 9am (Pacific)
Lunch and learns• Friday 12pm – 1pm (Pacific)
Email: [email protected]
TEXT “campusrecruiting” to 50500
