Top Public Relations Agency

3748 Turman Loop, Suite 101Wesley Chapel, FL 33544Toll Free: 800-881-7342

Local: 727-443-7115Fax: 813-994-9380

http://emsincorporated.com/



Testimonials

"EMSI played a crucial role in my campaign for Teamster President. I appeared on talk shows in virtually every media market and they secured television and print coverage wherever I campaigned!"

- Jimmy Hoffa, Jr.,Former President,Teamsters Union

Testimonials

“I am so grateful to all of you at EMSI. Working with all of you has been one of the best career decisions I've ever made. Hope we can keep going for years to come.”

- Janet Pfeiffer,President & CEO,

Pfeiffer Power SeminarsAuthor,

The Secret Side of Anger

Testimonials

“We would love to have Marsha Friedman come to work for us full time! We devour her informational emails; Our Director of Marketing has our marketing staff (who are the best book marketing people in the industry) read everything she sends us. She is top-notch across the board. We receive tens of thousands of submissions and only about 2-3% are even considered by our house. Of the few who do get a publishing agreement with us, we are always delighted when we hear that Marsha has sent them our way. She knows this business!”

- Richard Tate, PhD,Founder,

Tate Publishing & Enterprises, LLC

How a Book Can Boost Your Profile – and Business

After several years in public relations, I noticed a distinct pattern among my clients: The entrepreneurs, doctors, lawyers and business owners who’d written books were hands down far more successful in getting media attention than those who hadn’t.


We were easily able to position them as experts in their fields by mentioning their books in our pitches. Journalists and talk show hosts responded by turning to them as knowledgeable sources for their stories and shows. That implied endorsement of their expertise influenced their audiences.

Our clients’ credentials – their education, experience, successes, etc. – were and are valuable. But having their names on a book that showcased their expertise catapulted them above the crowd of others with similar backgrounds.


Epiphany! I realized anyone can write a book (or co-write or have one ghostwritten), and use it not to generate sales but to increase their visibility and credibility.


I dubbed this the Celebritize Yourself method and I wrote my own book telling readers how they could do the same thing themselves. Now, thanks to changes in the publishing industry, there are tens of thousands of professionals in countless fields touting their books even above their Ivy League degrees and years of CEO experience.


Writing a book has become an important credential in today’s competitive, global marketplace, and if you don’t have one, you should give it some serious thought.

There are generally two types. One identifies a problem or concern people have that you can address based on your expertise. It doesn’t have to be a comprehensive tell-all on the subject – just useful information written in an easy-to-read style. An identity theft specialist could have a field day sharing the tricks criminals use to steal personal information and the strategies with which consumers can fend them off. A real estate expert might write about how to identify good investment properties in this wobbly market.


Remember, you want your book to be approachable, and a 600-page tome generally is not. Longer is not better! Instead, give a lot of thought to how you organize it. Chapters should progress in a logical fashion, or be divided into easily referenced categories of information.

Make sure to give them catchy, relevant titles.


The second option is a book that shares your story and the lessons you’ve learned along the way. Tim Russert did this in Wisdom of Our Fathers, but being an absolute nut for cars (my kids and husband call me Ms. Road & Track), I prefer the example of one Mr. Lee Iacocca. Despite his 8-year reign as president of Ford Motor Co. and his subsequent rescue and turnaround of a nearly bankrupt Chrysler, I would bet the average non-motorhead American knew little of Mr. Iacocca.


In 1984, he published “Iacocca: An Autobiography,” co-written with William Novak, and suddenly everyone knew who he was, what he’d done, and how he’d done it. The book was the best-selling non-fiction hardcover in 1984 and ’85, and Iacocca became an American folk hero.

“The Saturday Evening Post described him as ‘the sex symbol of America’ and Reader’s Digest as ‘the living embodiment of the American dream,’ ” according to the Encyclopedia of World Biography. “Talk of Iacocca-for-president became increasingly widespread.”


Most of us probably won’t get that kind of attention with our books, but the automaker’s tale illustrates just how effectively a book can influence the public’s perception of a businessperson.

A final note: Being too busy to write a book – or having no desire to actually do it yourself – shouldn’t prevent you from publishing one. Lee Iacocca solicited the help of a then-struggling writer, Novak, who earned $45,000 and no royalties for his efforts. (Novak went on to become one of the nation’s most sought-after collaborators and ghostwriters.) There are also professional editors and copywriters for hire.

About EMSI

As an award-winning, top national public relations agency, EMSI has been delivering highly specialized publicity campaigns for over two decades. Our specialty is creating angles we know the media will want to cover and will obtain quality media exposure for our clients.

Top Public Relations Agency

Through the years, we have worked with clients spanning a wide array of industries from authors, publishing, health, food, music, software and finance, to politics. EMSI customizes its clients’ PR campaigns to focus on specific objectives and we only work with quality media to ensure the results meet our clients’ needs and expectations.

EMSI Public Relations was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies. Today, EMSI Public Relations represents all its clients on a performance and project basis.


The EMSI Mission Statement

With a 24-hour TV, radio, print and online news cycle, digital media now delivers the news faster and in ways previously unimagined through the airways and the Internet, appearing on televisions, radios, PDAs, laptops, cell phones and networks simultaneously in a global community, reaching billions of people daily.

The EMSI Mission Statement

EMSI’s mission is to assist our clients to engage the power of the news media with bold strategies and innovative tactics, offering a unique client-agency relationship that mitigates risk while increasing opportunities. EMSI strives to be more than just a public relations firm, but rather an irreplaceable business partner, key to the success of each of our clients. Most importantly, we are driven to help companies and individuals with ethical messages, products and services become very well known so that they may prosper while enhancing the survival of those they serve.

A Message From Marsha

Marsha Friedman, CEO for twenty-two years, my public relations firm has operated on a simple philosophy: Caring greatly for our clients while meeting their expectations minimally and exceeding their expectations optimally.


Our talented production team, housed in our News & Experts division, capitalizes on the media relationships we have developed over time, enabling us to secure quality interviews for our clients on radio and TV, and editorial exposure in newspapers and magazines. In fact, our News & Experts team is well-known by the media as a resource for newsworthy content, which is why they often call us when looking for top quality guests.

We also pride ourselves on the peace-of-mind that our “pay-for-performance PR” model provides our clients. We were one of the pioneers of this model over twenty-two years ago, which enabled our clients to receive more than just our “best efforts” with the media, but rather an actual guarantee of media exposure in exchange for their fees.


We truly cherish our clients and appreciate them as part of the EMSI family. I say “family,” because we work as a cohesive unit in a pleasurable atmosphere like few others.

Please visit the EMSI team page of this site to meet the family and feel free to get in touch at any time!

Warm regards,

Marsha Friedman

3748 Turman Loop, Suite 101Wesley Chapel, FL 33544Toll Free: 800-881-7342

Local: 727-443-7115Fax: 813-994-9380




Career

Top Public Relations Agency