Think Like a Marketer and Ace Your Recruiting Results

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  • Think Like a Marketer and Ace Your Recruiting Results Presented by: Will Staney, Director of Recruiting, Strategic Programs
  • 2 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.2 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Agenda Keep pace with candidates changing expectations Leverage the corporate brand to enhance your employer brand Use in-depth analytics to see what works, and tweak strategies in real time Ride the wave of new technologies and best practices
  • 3 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.3 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. The Talent Shift Realignment of Recruitment Funds With Target Audiences Gives Valuable Time Back to Recruiters and Drives ROI
  • 4 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.4 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Sourcing Confusion & Lack of Integration Craigslist
  • 5 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.5 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Companies need a multi-channel marketing strategy for their jobs that uses analytics to measure the effectiveness of those channels so they can adjust their strategy in real time.
  • Keep pace with candidates changing expectations
  • 7 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.7 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. The modern workforce looks like this
  • 9 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.9 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. By 2014 47% of workers will be born after 1980
  • 10 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.10 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Every day, they use apps like this
  • 13 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.13 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. To deliver business value, you must attract, retain, and excite the best new talent
  • 14 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.14 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. The world of recruiting has changed Yesterday Today Getting The Best Hires Is Everything Recruiter tools Tools for everyone Job boards Social recruiting Siloed recruiting Integrated recruiting Job Hunters Passives are Possible Automation Business results Applications Referrals External Candidates Internal Candidates
  • 15 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.15 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. In fact 300+ million job searches start in a search engine (at least!) 90% of candidates dont apply the first time they see an interesting job While many companies talk about quality of hire, few companies have a comprehensive and systematic measurement approach
  • Leverage the Corporate Brand to Enhance your Employer Brand
  • 17 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.17 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Leverage the Corporate Brand
  • 18 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.18 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Stay Consistent with your branding on Multiple Channels
  • 19 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.19 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Leverage the Corporate Brand
  • 20 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.20 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Leverage the Corporate Brand
  • 21 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.21 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Source Where Your Brand Is
  • Use in-depth analytics to see what works, and tweak strategies in real time
  • 23 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.23 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Social Hiring Stats 2012 - LinkedIn Visits: 1,835,258 Apply: 381,462 Interview: 4,672 Hires: 368 Apply/Hire: 1,037 Visits: 1,058,793 Apply: 69,615 Interview: 1,659 Hires: 152 Apply/Hire: 458 Job Slots Groups, Status, etc
  • 24 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.24 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Visits: 491,434 Apply: 7,467 Interview: 574 Hires: 219 Apply/Hire: 34 Social Hiring Stats 2012 - Facebook Visits: 161,722 Apply: 1,156 Interview: 54 Hires: 10 Apply/Hire: 116
  • 25 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.25 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Candidates ATS System Reporting & Analytics Job Marketing Recruiting Events Branding & Campaigns College, Diversity Recruiting Campaigns Recruiter Contacts CRM (Passives) Talent Community Employee Referrals Sourcing Tools Job Boards Search Engines Channels & Platforms Mobile Recruiting Social Recruiting Job Distributor Job Publishing Job Feeds (RSS/XML) Job Aggregators Niche Boards Social Pages Social Networks Social CRM Social Apps Social API Integration Use a Multi-channel Marketing Approach
  • 26 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.26 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Attract talent Select the best Trend: Automation and Optimization of Technology Job Boards Sourcing Tools Head Hunters Campaigns & Events Military & Diversity Mobile & Micro Sites Social Recruiting CRM Referral Tracking Unable to Measure Dont Know what works
  • 27 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.27 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Attract talent Select the best Job Boards Sourcing Tools Head Hunters Campaigns & Events Military & Diversity Mobile & Micro Sites Social Recruiting CRM Referral Tracking Unable to Measure 3. Dont Know what works 1) Solutions Are Focused on Selection (From Apply to Hire) 2) 2/3 of the Hiring Process Happens Outside of the Applicant Tracking Solution (ATS) Most Common Recruiting Model Today
  • 28 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.28 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Traditional Marketing did this too
  • 29 SuccessFactors Proprietary and Confidential 2013 SuccessFactors, An SAP Company. All rights reserved.29 SuccessFactors Proprietary and Confidential 2012 SuccessFactors, An SAP Company. All rights reserved. Attract talent directly to you Engage and capture talent inside and out Select the best faster and easier Redefining Recruiti