The User Experience of You - Jen Dalton

Join Us @BrandMirrorBrandMirror © 2015 All Rights Reserved. 1

The User Experience of You

June 2015Jen Dalton



Your personal brand is your…

Reputation

Promise

Calling Card

Reason to Say YES

Experience

Emotional Connection

Join Us @BrandMirrorBrandMirror © 2015 All Rights Reserved.

Goals for today

4

Your Brand Today

Tools & Actions

Be Your Best Self


3 Reasons Why You Don’t Have One

5


5 Reasons You Need a Personal Brand

6

Self Awareness

Value

Stand Out

Relevant

IMPACT

Build Your Brand Before You Need It


CHANGE

Asking people to try something new…

3


Connect quickly and move people

Functional Economic Emotional


Don’t Know Yourself, Can’t Sell Yourself

Know Yourself(Discover)

First Impressions Last(Define)

Build a Relevant Brand(Differentiate)

The Art of the Pause(Protect)

Interact with Intention(Build)

Be a Noisebreaker Not a Noisemaker(Leverage)


How do you show up?

Reality Perception

How You See Yourself

Who is your

audience?


Gain clarity on your why.Lo

w P

ass

ion &

Purp

ose

H

igh

Early Life Later

2012 – “Ah Ha” Moment

Rowing Coach

1 year

People ManagerMarketing Strategy

I am the Purpose Sherpa for executives and entrepreneurs.


Asking for feedback is critical

______________

Choose words that describe you (Ex: fun, responsive, gutsy, on time, people person)

_______

______________

Ask customers to describe you (internal &

external)

_____

______________

Do these words align with what you would want said about you?

_____

Direct

Intelligent

CreativeBeyond the Box

Confident

Strategic


Which audience cares about what you can offer?

Customer Segment: Customer Segment: Customer Segment:


First Impressions are Critical








The elements of a first impression

55%38%

7%

The 3 V’s of Your First Impression

VisualVocalVerbal


First Digital Impression


First Face to Face Impression


Key Concepts for You Today








What makes you unique & original?

Company Related

Your Skill Set

Your Passions / Interests


If you are yourself, there is no one like you.

Soundbites

Stories

Experiences


Sound bites should be concise & precise

“Be a Noisebreaker, not a Noisemaker”

“Define your brand or others will”

“Personal branding is not personal bragging.”










Think before you act. You cannot take it back.

23










Video / Photos

Attending / Speaking

Conferences

Presentations

Social Media

Speaking / Meet Ups

Writing

Community

Ways to Build Your

Brand

19


Topics Internal Evidence External

Day to Day Communications

(email, etc.)

Writing/Blogging

Talks/Conferences

Visual(Photos, Videos)

Your Department

AssociationsOrganizationsCertifications

LinkedIn/Intranet

Pick 3 Topics You Know & Grow Your Relevance


Build an intentional user experience

Clarity

ConfidenceCompetence

Consistency


The first 100 days are critical

Awareness

Familiarity

ConsiderationChoice

LoyaltyWhere do you “wow” prospects & customers?








Be a Noise breaker Not a Noise maker(Leverage)


Being a Noisebreaker means being Relevant

(Authenticity + Mastery² + Empathy) * Action = Relevance


Step away from the shiny objects

31


Map your key relationships, any gaps?

Dean Thomas, “Mapping Your Network”, © 2009

Inside Your Team Inside Your Department Outside Your Department

Ju

nio

r

Pe

ers

S

enio

rs


Identify your user experience plan for the year

Jun Jul Aug Sept Oct Nov Dec

Keep

Stop Doing

Start Doing

Change / Tweak

User Experience Road MapIllustrative


Set aside time for You (no one else will)• Block 10’ a day to share any content via email or LinkedIn

that builds your brand

• Monday Morning Matters (or Friday)• Plan for the week, what is coming up that you have to get

right

• Prep for meetings• Know who is there• Practice what you will say & what points are on brand for

you


1 2 3

3 Actions from Today

26BrandMirror © 2015 | @BrandMirror


Thank You!

Jen [email protected]

www.brandmirror.com@BrandMirror

3 Sessions – first to email me with feedback!

27

mailto:[email protected]

http://www.brandmirror.com/

BrandMirror © 2015 All Rights Reserved.

APPENDIX


Increasing your relevance and visibility

Outside Your Company

Inside Your Company

Your Team

YOU


Coach

Entrepreneur

Unique Promise of Value

Gutsy leader committed to enabling others to live their passion and deliver on their unique promise of value through structured ways to

move the needle on their brand and their impact.

Front Line People

Manager (Operations)

Product Managemen

t

Chief of Staff

Define Your Promise


Attention span of a goldfish










In a recent Jobvite survey, 55% of recruiters change their mind about a candidate once they see their social media profile.


Be clear on your value and your goals

Highlight Your Transferable Skills

Communicate Your Goals & Interests

Show Up Prepared to Every Interaction

Know What Skills Matter

Know & Grow Your Network


You Build Your Relevance in Every Interaction

12-13-13 © Media Mates Oy

02-04-14 © monkeybusinessimages

07-08-13 © shironosov

05-01-13 © pagadesign

Build Trust & Transparency In Your Team

How to make virtual work Know When to Show Up in Person

Consistent meeting times Identify key meetings & attend

Clear roles & expectations Do network when you visit

Let people see you (video when possible, put your photo on your email)

Make offers to present on relevant topics & represent your team & dept

Attend conferences (virtual or in person) and share your learnings

Rotate responsibility for leading meetings, organizing events, and reporting out on projects

Give, Give, Get (send helpful articles, recognition, help others)


“Know, Show, Grow” – William Arruda

Purpose, Passion, Vision, Values Strength

s

Audience

Logo, Name, Tagline

Colors & Fonts,

Images & VisualsEvidence

, Stories & Sound

Bites

Physical & Digital Marketing

Website & Social Media

LinkedIn, Resume

& Bio

Your Personal Presence

YOU


I've learned that people will forget what you said, people will forget what you did, but people

will never forget how you made them feel.-Maya Angelou

Career

The User Experience of You - Jen Dalton