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1
Building a career through science communication
Esther De Smet
2
Discovering your personal drivers
Plugging the benefits of your PhD
Identifying the impact of your scicomm
Getting your story straight & meeting the right people
Choosing the tools for your public engagement
3
What is your personal passion?
How did you end up in science/research?
4
Solving puzzles
Curiosity
Enjoying experiments
Awe of /fascination for culture/nature
Creative streak / Love of freedom
Love of learning and teaching
Do good
DRIVERS
Have an impact / make a
contribution
5
Your PhD may have given you an edge…
What do you think are some of the benefits?
6
Teaching experience
Closer scrutiny of the literature
Credibility with academics
Access to jobs at trade publications
and agencies
Used to hard work and making things
work
Open to editingUsed to deadlines
Richer, true-to-life writing about
science
Abundance of ideas
Knowing where the stories are
Understanding of realities/nuances
of science
Networking
BENEFITS
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• Clear goals, clear target public(s)
• Realistic budget, ROI• Evaluation, reflection, knowledge sharing
Consistency
• Clear strategy, relevant expertise/skills
• Involving target public(s), their needs
• Position in existing offer
Effectiveness
• Diversity, dialogue• Products or process?• Skill development
Normative criteria
IMPACT
Science communication Assessment Instrument, Rathenau Institute (2017)
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IMPACTShow your
passion
Power of being
personal
Right & well-told
storyBe a
leader
Community of
support
Five key points of being a good communicator, Nancy Baron (2010)
Storytelling
Network
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WHAT WILL RESONATE WITH OTHER PEOPLE?> Central image + Point of connection> Balancing less vs more> What is your main message?> Narrative
STORYTELLING
10
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NETWORK
Within your own
organisationFor your research
Outside your
organisationFor your
communication
In the end, the challenge is to gain the trust and respect of those with whom you are trying to engage.(Fisk & Dupree)
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TOOLS1. Do not put
the tool before the message
2. Find the right match
TOOLS > WHAT DO YOU DO?A. I tweet and facebook my a**
offB. I spam newspapers and other
written media with my ideasC. I traumatise children and
youngsters during outreach sessions
D. If there’s a stage, I’m on itE. I’m a true hipster so
podcasting is my thingF. Writing is so old school. I vlog,
instagram, pin, draw, create installations…
G. My PE stuff is so cool, there’s no label for it
H. Leave me alone. Scicomm is for egomaniacs
13A. B. C. D. E. F. G. H.
0% 0% 0% 0%0%0%0%0%
14
TOOLS > PLATFORMS
15
Discovering your personal drivers
Plugging the benefits of your PhD
Identifying the impact of your scicomm
Getting your story straight & meeting the right people
Choosing the tools for your public engagement
16
WRAPPING UPWHAT DOES THIS MEAN FOR YOUR (FUTURE) CAREER?
DISCOVER - More than science communication: public engagement, outreach, knowledge mobilisation activities
SHARE – Collaborate, allow people in, join my crusade and convince others, be creative, open up science
LEARN - By training, by looking for mentor/rolemodel, by simply doing, by asking your public(s)
LEAD - Flanders is lagging behind – we need to set up platforms and initiatives, we need to create the careersSO WHAT ARE YOU GOING TO DO?
ENRICH – Add an extra dimension to your current job, build up your network and skills, enjoy PE
THE SKILLS CROSS-OVER“You can think of research as one of your many useful skills, one that may come in handy in whatever job you have, but not necessarily your primary skill, and certainly not your primary identity. You are welcome to think instead of yourself as a teacher, or an analyst, or a problem solver, or a communicator, or as a community builder. These are all fine. You can think of yourself as a marketer or salesperson, or as a writer or editor, or as an artist or thinker. Don’t let the fact that you have a PhD limit the way you see yourself.”
Jennifer Polk
17
18
@ResearchUGent
THANK YOU FOR PARTICIPATING!
Esther De SmetResearch DepartmentMarch 2017