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Social Networking: How to make it work for you November 18 th , 2009 Hosted by RCO Career Services Advisors: Elizabeth Lintelman, Kelly Wittrock and Jennifer Castaldo

Social Networking - How To Make It Work For You

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Our training covers current social networking sites, professionalism, creating professional profiles as well as networking and job search strategies. We explore how employers are using these tools to hire top talent and what you can do to get yourself noticed!

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Page 1: Social Networking - How To Make It Work For You

Social Networking: How to make it work for you

November 18th, 2009Hosted by RCO Career Services Advisors:Elizabeth Lintelman, Kelly Wittrock and

Jennifer Castaldo

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Introduction of Career Services Advisors

Rasmussen - Proprietary and Confidential

Contact us at [email protected]

Elizabeth LintelmanCareer Services AdvisorAllied Health

Kelly WittrockCareer Services AdvisorJustice Studies

Jennifer CastaldoCareer Services AdvisorBusiness, Tech & Design, Education

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Social Networking is EVERYWHERE!

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AGENDA

i. Social Networking – why it’s importantii. Tools

iii. Creating profilesiv. How to network

v. Q&A Session“Throughout 2008, Social Networking Sites and Blogs saw more

time spent by users than personal email.” -Nielsen Online

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Rasmussen - Proprietary and Confidential

WHY IT’S IMPORTANT

For YOU:• Another job search resource• A way to create a Professional Image• Allows you to network with people

you normally wouldn’t have the chance to

• Increases your Industry Knowledge• Good way to market yourself• Adds value for you by having the

capabilities of knowing more about whom (employer/individual) you’re interviewing with

• Ability to find companies within the industry

For EMPLOYERS:• Find potential new employees• Unofficial

background/reference check• Branding/Professional Image• Awareness of industry trends• Current employees – keep a

pulse on them

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PROFESSIONALISM

• Activities to avoid:– Disclosing any confidential information– Stating anything “unprofessional”– Personal topics (family, religion, politics, etc)– Careless speech

• Activities to make this successful:– Connect with friends/family in your industry– Let people know you’re looking for a job– Have a positive attitude & be enthusiastic– Be honest and respectful

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PROFESSIONALISM

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TOOLS

Rasmussen - Proprietary and Confidential

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TWITTER

Tell everyone you’re looking for a

job!

Search for jobs

RASonlineCSVery basic, simplistic

Follow industry experts

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TWITTER

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TWITTER

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FACEBOOK

Personal Networking Website

• Groups and Pages• Recruiters and hiring managers• Privacy settings

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FACEBOOK - GROUPS

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FACEBOOK PRIVACY SETTINGS

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LINKEDIN

Professional Networking Website

• Build a professional profile• Import your Word resume to your profile• Professional photo – alone!• Headline area of Study/Career Ambitions• Export your profile to PDF

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LINKEDIN

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LINKEDIN

• Keywords - Include in summary• Incorporate work and volunteer experience,

summer jobs, internships, practicum's, etc• Connect with professionals- Alumni, career services

advisors, parents/relatives, friends, internship manager/coworkers, former bosses, fellow students, faculty, college staff, campus work study manager, neighbors

• Keep your profile current

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LINKEDIN

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LINKEDIN

• Search people• Job search• Research companies and career paths• Join groups & discussion forums• Learn lifelong networking skills

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ITEMS TO REMEMBER

• Keep it professional• Network• Personalize everything • Update regularly

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Q&A SESSION

Questions?

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THANK YOU

Thank you for joining us today. If you have further questions, please feel free to reach out

to us!

*Elizabeth Lintelman *Kelly Wittrock *Jennifer Castaldo

[email protected]