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Career Workshop Presentation for Humber College Students Created by Byung Oh, a career resource developer at the Career Centre, Humber College
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BYUNG OH
CAREER RESOURCE DEVELOPER
HUMBER COLLEGE – CAREER CENTRE
SOCIAL MEDIA FOR JOB SEARCH
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Social Media for Job? In real?
Humber College - Career Centre
WEB 2.0 - NEW MEDIA FOR GEN Y
Web 1.0 Simple website. 1 way communication
Web 2.0 Network based. Interactive communication User-generated contents
Generation Y (Born in 1980 to about 2000) Largest consumer and employee group in history Longer Life Expectancy: Healthy and Active (60-
80 yrs) Multiple careers to build
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TAKE CONTROL OF YOUR JOB HUNT
Stop looking for a job
Start looking for a company
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TAKE CONTROL OF YOUR JOB HUNT
It‘s not What you know but Who you know
“People get jobs through other people, not computers. By having a personal connection to the company you’re applying for, your chances of getting a job multiply. If all you do is submitting your resume blindly on job boards, you won’t have much luck.”
(Source: Clever ways to get a job using social media - Dan Schawbel )
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SOCIAL RECRUITING
Social Media is a new method of “Networking” 80% of Canadian employers are using or planning
to use Social Media to search for candidates(Source: Canadian Association of Career Educator and Employers)
If the future of recruiting is SOCIAL, then job seekers need to be SOCIAL
Old Formula: Hard Skills + Soft Skills = Job New Formula: Hard+Soft+Online Influence = Job Is your Online Profile ready for social recruiting?
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ONLINE PROFILE
Google Yourself
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WHY LinkedIn is by far #1 Social Media for Job? Over 100 million members worldwide & counting
… 95% of employers who use social media for hiring
choose LinkedIn (Canadian Association of Career Educators and Employers)
LinkedIn is CAREER-ORIENTED Social Media LinkedIn Groups LinkedIn Jobs LinkedIn Companies “Apply With LinkedIn” apps
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5 Golden Rules of Professional LinkedIn Profiles Fill out your profile to 100% completion
Real Profile Photo Headline Keyword-rich summary and specialties All experiences
Join relevant groups Claim your custom URL:
www.linkedin.com/in/YourName Recommendation Active Update
(Source: LinkedIn.com)
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Connect with your classmates, faculties, and alumni
Join GROUPs Ask questions and advisement to your
Group Be an active contributor to your Group Update regularly Search your potential employers and
future co-workers and GET CONNECTED!Humber College - Career Centre
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FB+LI=BRANCHOUT
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FB+LI=BRANCHOUT
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WHO do you follow?
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Social Media flavoured Resume
Social Resume for Social Recruitment Add Online Profile on your resume
LinkedIn profile Online CV Infographics Blog QR Code
Keep your conventional resume Do not attempt to be “beyond” ordinary
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INFOGRAPHICS
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INFOGRAPHICS
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QR CODE
Another option to shine your profile Link to your online profile/contact
information QR Code Generator(s)
qrcode.kaywa.com www.qrstuff.com zxing.appspot.com/generator
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DOs & DONTs
72% of employers have rejected candidates based on their online reputations on social networking sites
- Microsoft and Cross-Tab Market Research
Top reasons not hiring Improper photos Badmouthing previous employers, co-workers, clients Bad grammar or communications skills Discriminatory comments Lying about qualifications
(Source: CareerBuilder.ca)
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DOs & DONTs
Take control of your digital foot print
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BE A DIGITAL CITIZEN
“The illiterate of the twenty-first century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”
– Alvin Toffler, Rethinking the future
World became ridiculously easy to connect!
Be a proactive digital citizen
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CAREER CENTRE @ SOCIAL MEDIA
Facebook.com/CareerCentreHumber
Twitter.com/HumberCareer
Linkedin.com/in/CareerCentreHumber
www.careers.humber.ca
Office: North: H107 Lake Shore: H201Tel.: 416.675.6622 ext. North 4966 Lake Shore 3340
