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Your Marketing Gal Copyright 2011 1 Social Media for Tech Savvy Job Seekers Jo Guerra [email protected] 303.632.2928

Social Media for AmeriCorps Job Seekers

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Presentation to AmeriCorps job seekers in Denver, CO.

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Page 1: Social Media for AmeriCorps Job Seekers

Your Marketing Gal Copyright 2011 1

Social Media for Tech Savvy Job Seekers

Jo Guerra [email protected]

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About Me

Marketing & Social Media Specialist, Speaker & Trainer

Have two small business Meetups Started first business as an importer Take lots of classes from business to fun -

including film acting and photography Love healthy cooking and working out

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Preview

What is Your Story

You the Brand Do it Right Connections Twitter Facebook

LinkedIn YouTube &

Video Meetups Social Media

Campaign Posting Plan

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What is Your Story?

Your Marketing Gal Copyright 2011 4

Share your stories at: http://americorpsalums.wordpress.com

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Use a professional headshot

Ability to expand prospective company’s brand

Search value Connections

You’re THE Brand

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Make Your Grandmother, Grandfather, Father, etc., Proud

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Assume everything you post is

public. http://www.microsoft.com/showcase/en/us/details/96179773-76fc-407f-b945-ae828f872ba7

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Hire Me Website

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hey mike spto plu abt going oul tam

tgif bc iao sutm tafn 10x

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Someday…

NANA…

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It’s Not ME-Media It’s Social Media

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ShareHow to Look Like an Expert

Look up www.Google.com/alerts to find content Look at www.Alltop.com or popurls.com for

trending topics Subscribe to newsletters

Post tips Share links to articles related to

your prospective field Share pictures Share quotes

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Make People You Meet Feel Like Rock Stars

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Interact and ask questions

Network – get to know people

Create brand awareness

Build trust & community

Find partners

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Your Connections Invite people to

connect Never know who

knows someone you need to know

Important - when sending invitations, tell them how you know them

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Twitter

300 to 500 jobs tweeted/minute (duplicates) Use hashtags and search Follow @tweetajob & other job posting

services http://tweetajob.com (post bio) Follow prospective companies Use search: http://search.twitter.com Monday 8-9pm join #jobhuntchat  @americorps @AmeriCorpsWeek

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Facebook

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Scan your wall – you never know Like companies you want to work

forTemporary agencies, large

corporations, etc. Add “friends” you meet

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LinkedIn Your profile - think sales, marketing, problem

solving New status update twice/week or daily Include title (looking for), designations, job

seeker in “Professional Headline” Use keywords for “Specialties” Add applications to add more interest Claim your vanity URL – your name

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Be the Next YouTube Job Seeker Star

Get creative Great Search

Engine Optimization (SEO) capabilities

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Join Meetup.com

There’s a group for thatBusiness, personal interests,

chambers, etc.Attend meetings – fill out

profile(s)

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http://www.youtube.com/watch?v=XI1zhuNo_nA

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Social Media (Business) Posting Plan Blogging – as often as possible to once a week

LinkedIn – once a day or twice a week Facebook – varies about five times a day Twitter – 10 times a day

Use tools – Ping.fm, Hootsuite

http://windmillnetworking.com/2010/05/27/how-often-should-you-update-your-social-media-status/

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According to Windmill Networking.

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Summary

Your Story You’re the Brand Do it Right Connections Twitter Facebook

LinkedIn YouTube &

Video Meetups Social Media

Campaign Posting Plan

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Inspirational Quotes

Anyone who has never made a mistake has never tried anything new. - Albert Einstein

"Imagination is more important than Intelligence" - Albert Einstein

"Life`s challenges are not supposed to paralyze you. They are supposed to help you discover who you are." -Bernice Johnson-Reagon

Every day is a gift~ Open it!

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Thank you!

Jo GuerraYourMarketingGal.com PO Box 370732Denver, CO 80237

[email protected] 303.632.2928

facebook.com/joguerra

facebook.com/yourmarketinggal

twitter.com/joguerra

linkedin.com/in/joguerra

Social Media Marketing Club: Meetup.com/Social-Media-Marketing-Club

LinkedIn Group: Linkd.in/DenverBiz

Denver Entrepreneurs: Meetup.com/Denver-Entrepreneurs

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Please connect with me.