Upload
kick-a-marketing-group
View
980
Download
8
Tags:
Embed Size (px)
DESCRIPTION
Presentation to AmeriCorps job seekers in Denver, CO.
Citation preview
Your Marketing Gal Copyright 2011 1
Social Media for Tech Savvy Job Seekers
Jo Guerra [email protected]
About Me
Marketing & Social Media Specialist, Speaker & Trainer
Have two small business Meetups Started first business as an importer Take lots of classes from business to fun -
including film acting and photography Love healthy cooking and working out
Your Marketing Gal Copyright 2011 2
Your Marketing Gal Copyright 2011 3
Preview
What is Your Story
You the Brand Do it Right Connections Twitter Facebook
LinkedIn YouTube &
Video Meetups Social Media
Campaign Posting Plan
What is Your Story?
Your Marketing Gal Copyright 2011 4
Share your stories at: http://americorpsalums.wordpress.com
Your Marketing Gal Copyright 2011 5
Use a professional headshot
Ability to expand prospective company’s brand
Search value Connections
You’re THE Brand
Make Your Grandmother, Grandfather, Father, etc., Proud
Your Marketing Gal Copyright 2011 6
Assume everything you post is
public. http://www.microsoft.com/showcase/en/us/details/96179773-76fc-407f-b945-ae828f872ba7
Hire Me Website
Your Marketing Gal Copyright 2011 7
hey mike spto plu abt going oul tam
tgif bc iao sutm tafn 10x
Your Marketing Gal Copyright 2011 8
Someday…
NANA…
It’s Not ME-Media It’s Social Media
Your Marketing Gal Copyright 2011 9
ShareHow to Look Like an Expert
Look up www.Google.com/alerts to find content Look at www.Alltop.com or popurls.com for
trending topics Subscribe to newsletters
Post tips Share links to articles related to
your prospective field Share pictures Share quotes
Your Marketing Gal Copyright 2011 10
Make People You Meet Feel Like Rock Stars
Your Marketing Gal Copyright 2011 11
Interact and ask questions
Network – get to know people
Create brand awareness
Build trust & community
Find partners
Your Connections Invite people to
connect Never know who
knows someone you need to know
Important - when sending invitations, tell them how you know them
Your Marketing Gal Copyright 2011 12
300 to 500 jobs tweeted/minute (duplicates) Use hashtags and search Follow @tweetajob & other job posting
services http://tweetajob.com (post bio) Follow prospective companies Use search: http://search.twitter.com Monday 8-9pm join #jobhuntchat @americorps @AmeriCorpsWeek
Your Marketing Gal Copyright 2011 13
Your Marketing Gal Copyright 2011 14
Scan your wall – you never know Like companies you want to work
forTemporary agencies, large
corporations, etc. Add “friends” you meet
LinkedIn Your profile - think sales, marketing, problem
solving New status update twice/week or daily Include title (looking for), designations, job
seeker in “Professional Headline” Use keywords for “Specialties” Add applications to add more interest Claim your vanity URL – your name
Your Marketing Gal Copyright 2011 15
Be the Next YouTube Job Seeker Star
Get creative Great Search
Engine Optimization (SEO) capabilities
Your Marketing Gal Copyright 2011 16
Join Meetup.com
There’s a group for thatBusiness, personal interests,
chambers, etc.Attend meetings – fill out
profile(s)
Your Marketing Gal Copyright 2011 17
Your Marketing Gal Copyright 2011 18
http://www.youtube.com/watch?v=XI1zhuNo_nA
Social Media (Business) Posting Plan Blogging – as often as possible to once a week
LinkedIn – once a day or twice a week Facebook – varies about five times a day Twitter – 10 times a day
Use tools – Ping.fm, Hootsuite
http://windmillnetworking.com/2010/05/27/how-often-should-you-update-your-social-media-status/
Your Marketing Gal Copyright 2011 19
According to Windmill Networking.
Your Marketing Gal Copyright 2011 20
Summary
Your Story You’re the Brand Do it Right Connections Twitter Facebook
LinkedIn YouTube &
Video Meetups Social Media
Campaign Posting Plan
Your Marketing Gal Copyright 2011 21
Inspirational Quotes
Anyone who has never made a mistake has never tried anything new. - Albert Einstein
"Imagination is more important than Intelligence" - Albert Einstein
"Life`s challenges are not supposed to paralyze you. They are supposed to help you discover who you are." -Bernice Johnson-Reagon
Every day is a gift~ Open it!
Thank you!
Jo GuerraYourMarketingGal.com PO Box 370732Denver, CO 80237
[email protected] 303.632.2928
facebook.com/joguerra
facebook.com/yourmarketinggal
twitter.com/joguerra
linkedin.com/in/joguerra
Social Media Marketing Club: Meetup.com/Social-Media-Marketing-Club
LinkedIn Group: Linkd.in/DenverBiz
Denver Entrepreneurs: Meetup.com/Denver-Entrepreneurs
Your Marketing Gal Copyright 2011 - 22
Please connect with me.