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Presentation conducted at SNEC PMI's Career Fairs in Hartford and Stamford CT by George Nikanorov, Head of Marketing for DATA Inc. on how to "brand" yourself and communicate with recruiters through Social Media.
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TwitterSocial Media and Your Career
How to “brand” yourself and communicate with recruiters through Social Media
72 Summit Ave
Montvale, New Jersey
Phone : (201) 802 9800
http://www.datainc.biz
In this presentation
• About DATA Inc. and the speaker• Evolution of Hiring• Primer on Social Media • Do’s, don’ts and consequences• How we recruit over Social Media and other
avenues• What can you do to stand out• How do you track
Over 25 years experience in delivering staffing and software development services to
Fortune companies
About DATA Inc.
Global Delivery Model Cost
Scalability Expertise
Customer Service
Globally distributed
Working together across the globe to deliver theright mix of resources, control and effectiveness.
Some of our clientsPartial List of our clients
About George Nikanorov
• 14 years of Marketing and Communications Experience
• Head of Marketing at DATA Inc. and Adjunct Professor with Passaic County Community College
• Profiled and interviewed by Crain’s B2B, Corporate and Incentive Travel, etc.
• Active Volunteer with FIRSTTwitter
twitter.com/george_nLinkedIn
linkedin.com/georgenFacebook
facebook.com/gnikanorov
Evolution of Hiring
• Classified Ads, Unsolicited resume submittals
• Phone calls to network, faxed responses, reviewed over days/weeks
• Emails to network/database, email responses, reviewed over days
Evolution of Hiring
• Advertise on Job Boards, scan Job Boards, resumes reviewed same day
• Automated publishing, automated screening, automated matching
What has changed
»Pace
»Scope
»Precision
How do I react ?
• Writing a good resume• Building a local personal
network• Face to face networking
opportunities• Applying to classified ads• Sending unsolicited
resumes
Do you abandon traditional methods?
• The practice of expanding the number of one's business and/or social contacts by making connections through individuals.
• Based on the six degrees of separation concept • Any two people on the planet could make contact through a
chain of no more than five intermediaries
• Establishes interconnected Internet communities• Helps people make contacts that would be good for them to
know, but would have been unlikely to have met otherwise
Definition of Social Networking
Six Degrees of Separation
George Nikanorov – Integrated Marketing and Communications Strategist
500+ Connections – http://www.linkedin.com/in/georgen
1st Degree 2nd Degree 3rd Degree 4th Degree 5th Degree 6th Degree
Jennifer D’Costa – Account Manager at DATA Inc.
36 Connections on LinkedIn
Jim Gillespie
Formerly of Merrill Lynch
John Thain
Chief Executive Officer – CIT Group (Former Merrill Lynch)
Timothy Geithner
Secretary of the Treasury – US Government
Barack Obama
President of the United States
2nd Degree
2nd Degree
3rd Degree
3rd Degree 4th Degree
4th Degree 5th Degree
5th Degree
6th Degree
6th Degree
Advantages of Social Networking
• Quick and easy research on individuals and organizations– Leads on opportunities can be found throughout your network– Connections to recruiters and hiring managers can be made
through a variety of different channels
• Build your ‘‘professional and personal brand’’– Advertise yourself in front of your peers, hiring managers and
recruiters
• Be searchable– Another version of your professional resume
Social Networking
• Another weapon in your arsenal• Aircraft carrier – projects capabilities beyond
conventional expectations
Domain Expertise
Technical Knowledge
Role
Social Networking
• Part of an integrated strategy• In addition to traditional methods• Opportunities stream directly
– LinkedIn groups (alumni and techtalk)
– Facebook Page– Twitter
RSS Feed
How can you stand out on Twitter?
• Work on your brand bio – 160 characters– Who am I?– Who do I want to be seen as?– Who do I want to be?
OR– What do I do?– What have I done?– What do I want to do?
How can you stand out on Twitter?
• Find the right tweeters to follow
– Follow, re-tweet, tweet
• Link your Social Media lives
• Be active in your virtual lives
• Respond with attention to detail
• Connect and talk
How can you stand out
How can you stand out on LinkedIn?
• Connect your Twitter account• Develop a keyword rich profile• Participate and communicate
– Question and Answers Section
• Join groups– DATA Inc. Tech Talk– Job Groups
• Connect with Recruiters and talk to us on LinkedIn
How can you stand out
How can you stand out on Facebook?
• “Like” companies on Facebook• Split your lists
– Professional– Personal– Internet
• Post status updates to each lists• Make sure to keep tabs on your privacy settings
– Status Updates– Comments – Photos
• Be careful what you post• Talk to us on Facebook (i.e. find recruiters and talk to
them)
What not to do
• Post derogatory information and links
• Post derogatory status updates
• Argue on Facebook
Also
• Register on target companies career portals
• Find the right people to follow– Follow, retweet, tweet
• Have a detailed resume link available
How do we hire?
• Traditional Methods– Referrals– Advertising– Mailing list– Unsolicited resumes
• New age methods– Social Media
What do we look for
• Consistent web presence– Who let the crawlers out?
• Precision– Scalpel not a chain saw
• Responsiveness– Coy is for dates
Be Real
Measurement
• Visits, pageviews, pages/visit, Bounce rate, Average time, New visits
• Twitter– Reach– Amplification– Influence
• Klout, Twitalyzer, HootSuite• Google Analytics, Facebook Insight
Good luck!
Good luck!
A copy of the presentation will be available at :
http://www.slideshare.net/datainc