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Social Media and the Job
Search
Michelle Burdick April Calkovsky
Eastern Michigan University
Agenda
§ College student perspective
§ Employer perspective
§ Social media sites
Employers’ Perspective
§ 35% of employers less likely to interview applicants they can’t find online
§ 52% of employers use social networking sites to research job candidates
§ 92% of recruiters SocialTimes
§ 35% of employers who screen via social networking will send “friend requests” to candidates. 80% have been granted permission
Content that can hurt prospects….
§ Provocative or inappropriate photographs 46%
§ Drinking or using drugs 40%
§ Bad-mouthed previous company or fellow employee 34%
§ Poor communication skills 30%
§ Discriminatory comments 29%
Content that can help prospects…
§ Background information supported job qualifications 42%
§ Personality came across as good fit with company culture 38%
§ Site conveyed a professional image 38%
§ Great communication skills 37%
§ Creative 36%
Benefits of Social Media
§ In a world where 80% of consumers Google a product or service before purchasing it, invisibility is a fate much worse than failure
§ @SearchDecoder
§ Can make connections, build credibility, and get noticed with little or no barriers
§ Can become inspired or informed
§ Follow
§ Ask and answer questions
§ Share information that you learned
Evoke.pro
§ Over 1 Billion users
§ Can add work credentials
§ Edit Profile
§ Work and Education
§ Determine if public or private
§ Classify your friends
§ Create new lists
§ When posting, select “Custom”
§ Choose “don’t share this with”
§ Post content
§ Respond to content
§ Find networking connections
§ “Friends who work at Ford Motor Company”
§ “Friends of my friends who work at Ford Motor Company”
PInterest § Visual sharing images or videos
§ “Pin” companies of interest
§ Turn an interest board into an online resume
§ Work Samples
§ Career Milestones
§ Mobile photo-sharing
§ Works with other platforms
§ Followers
Twitter § Read and write 140 character messages
§ 160 letter character bio with key words including location
§ ReTweet
§ twitter.com/twitjobsearch
§ Tumblr is blogs
§ Provides recommendations to read
§ Can contribute yourself
§ Network with other professionals
§ Send messages to ask for advice
Tumblr
Personal Website
§ Will become more important in the digital age
§ Can lead to new job opportunities
§ Resources
§ branded.me
§ myeolio.com
§ About.me
§ Weebly
§ Wix
§ SquareSpace
§ Moonfruit
§ Re.vu
Overwhelmed?
A site for your strength § Writing
§ Tumblr
§ Professional / Business
§ SlideShare
§ Designing
§ Behance
§ Photographing
§ Presenting / Video or Audio
§ YouTube
§ Podcasts
§ The site to use if you only have time for one site
§ World’s largest Professional Network
§ Over 400M members
§ press.linkedin.com/about-linkedin
§ Exponential Network
§ Need at least 50 connections to be useful
§ Levels of connections
§ First
§ Second
§ Third
§ Group
LinkedIn: How does it work?
§ Identify companies of interest
§ LinkedIn Similar Companies Search
§ LinkedIn Who’s Around Search
§ Advanced/Keyword & Location
§ Find Alumni
§ LinkedIn Groups
§ Join and contribute to groups that match your interest
§ Follow companies of interest
LinkedIn Searches
• Import resume
• Add a picture
• Custom URL
• Headline
• Sections (education, work experience, certifications, courses, projects) • can change order
• Add summary – 2,000 characters
• Skills and Expertise
• Recommendations
• Additional Information • groups, honors, personal websites
Optimize Your Profile
§ People with titles of interest
§ People in companies of interest
§ People who studied what you studied
LinkedIn: Career Exploration
LinkedIn Settings § Privacy & Settings § Account § Privacy § Communications
§ Privacy § Public Profile § Profile Viewing
§ Communications § Email frequency § Who can send invitations
§ Group, company, and applications settings
§ Should you accept invitations from people you don’t know?
§ Connecting with LinkedIn Members § Click the connect button on
§ Customize the personal note (briefly) who you are and why you would like to connect.
§ Requesting an Introduction § Get Introduced.
§ Increases the likelihood of making a connection.
LinkedIn: How to Connect
§ Tag connections, add personal notes, and additional contact info
§ Download contact name, email, and employment info (contacts/settings)
Maintaining Your Network
Share Information
§ Publish a post
§ Very best content
§ Lessons learned
§ Commentary on current events
§ Share an update
§ More casual
§ Other’s articles
§ Ideas
§ Make career goals public
§ Summary
§ Heading
§ Update or Post?
Slide Share
§ 100 most-visited websites in the world
§ Can view and upload
§ Presentations
§ Infographics
§ Documents
§ Videos
§ Builds traffic to your blog or website
The not so social media sites
§ Indeed
§ SimplyHired
§ Beyond
§ Monster
§ Career Builder
§ www.mitalent.org
References § Survey: 92% of Recruiters Use Social Media to Find High-
Quality Candidates § www.adweek.com/socialtimes/survey-96-of-recruiters-use-social-media-to-
find-high-quality-candidates/627040
§ Career Builder / Harris Poll May 2015 § www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?
sd=5%2F14%2F2015&id=pr893&ed=12%2F31%2F2015
§ 4 Ways to Use Facebook to Find a Job § www.forbes.com/sites/susanadams/2014/02/06/4-ways-to-use-facebook-
to-find-a-job/#172d6b407ce3
§ Guide to Twitter for Job Search § www.job-hunt.org/social-networking/twitter-job-search.shtml
§ Don’t Let Someone Else Tell Your Career Story § www.slideshare.net/careersherpa/dont-let-someone-else-tell-your-career-
story-61037494
§ 13 Reasons Why Your Brain Craves Infographics § neomam.com/infographics/the-reasons-why-your-brain-craves-infographics
