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CURRICULUM VITAE Name: Shamitha Rao Cell Phone: + 91 9845025244 Land-line: 080-23682534 Email: [email protected] Address: House No. 534, Sector D, Jal Vayu Vihar, Kammanahalli Main Road, Near North Gate Entrance, Bangalore – 560-043 WORK DETAILS Current Freelance Creative & Branding Consultant – Synchronicity, Mumbai • Unilever (India & Global – Corporate) • Aditya Birla Group • Pepsico (Corporate) • Pfizer Pharmaceutical 2009-2011 Designation: Freelance Creative Consultant, Bangalore/Mumbai Accounts: • HUL (India & Global - Corporate) • Pepsico (Corporate) • J W Marriott (All India) • Himatsinghaka (NGO – Campaigns for women empowerment) 2008-2009 Agency: Trump It (Web design agency), Bangalore Designation: Creative Director Web Sites created for: • UB - White Mischief www.whitemischiefbay.com • Opus – www.myopusradio.com (India’s first internet radio station) 2007-2008 Agency: Percept Holdings, Bangalore Designation: Creative Director Accounts: • Bangalore Central (Future Group) • Brand Factory (Future Group) 2006- 2007 Sabbatical Year Freelance Creative Consultant for Synchronicity (Mumbai) and LeafGrafica (Bangalore). 2003-2006 Agency: Lowe (Bangalore & Mumbai) Accounts: • HUL (Fair & Lovely) • Britannia (Tiger, Marie Gold, 50-50, Corporate, Bakery) • HUL (Kissan - Squash, Jam, Ketchup) • Tanishq Jewellery • Fast Track (Watches, Sun Glasses) 2001-2003 Company: Planetasia (Bangalore) Designation: Senior Web Writer Accounts: • Propmart – www.propmart.com • HUL – www.hll.com 1995-2001 Agency: JWT (Bangalore) Designation: Senior Copywriter Accounts: • HUL (Brooke Bond Red Label Tea, Taj Mahal Tea, 3 Roses Tea, Green Label Tea, Lipton Ice Tea) • UB (Kingfisher, McDowell’s) 1994-1995 Agency: MAA Bozell (Bangalore) Designation: Copywriter Accounts: • TTK (Prestige Pressure Cookers) • Healthtex (Kids’ Clothes) • Heggon Valley Resorts 1993-1994 Agency: Mudra (Bangalore) Designation: Trainee Copywriter Accounts: • Deepam Silks and Sarees • Weekender Kids • BPL SUMMARY: Experience: 18 years of experience in the business of communication in all forms of media. Media: Print, film and digital. Skill sets: Building brands and web sites, copy & content writing, strategising, knowledge in designing, conceptualising, ideating, directing and leading teams.
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My mother would speak to every one she knew and met (including flora & fauna) in Kannada.
The fact that they didn’t know or understand the language never deterred her from talking about…
her garden (“my plants laugh when it rains you know . . .”), her choir members (“Mrs. Reginald sounds like a man!”)
and of course, her 2 precious daughters (“they are my eyes!”).
I grew up watching people listen intently to my mother, captivated with her stories and actually respond with a smile, a hug, a sympathetic nod, a giggle, a guffaw, a question, an encore even!
Till today I haven’t guessed her secret, her ability to reach out to every living being, to connect with them and build everlasting bonds . . .
without speaking their language.
The power of communication fascinates me. The challenge to express my ideas, my beliefs, my thoughts, my
experiences, my knowledge in 20cc, in black & white, in words and in 30 seconds of
film to utter strangers (and occasionally the whole nation), never tires me.
Never.
Print & Digital
TANISHQ JEWELLERY
India’s expert jeweler wanted to change the customer’s perception that Diamonds were
expensive and meant to be worn only on special occasions.
IdeaBring big occasions down to size literally!
KERALA TOURISM
Where does one start selling a land like Kerala to tourists? Would Kerala’s rich culture lure them?
Or its serene seas? Or would exotic holiday packages do the trick?
IdeaRelate real and never-heard-before stories
about Kerala’s natives
HEALTHTEX
The American brand of kids-wear was going to be launched in India. The communication package had
to follow international mandates.
IdeaUse cute insights about kids to appeal to mothers
KISSAN
Certain sects in India required a ketchup with no onion and garlic in it since it was against their
religion.
Idea 1Depict new Kissan Ketchup as the missing piece in
pure vegetarian cuisine.
Idea 2Use the product itself in a surprising ‘cultural’ way
in places where the product would be relevant.
LIPTON GREEN LABEL TEA
Lipton wanted to woo only connoisseurs of tea because of its premium quality.
IdeaThe Champagne of Teas
BRITANNIA TIGER
‘Fun Magazine’ aimed at children needed a game for Britannia’s Tiger Biscuits .
IdeaInspired by ‘Snakes & Ladders’, this board game for Britannia Tiger used a Tiger’s body parts and the biscuit.
DIGITAL MEDIAWhite Mischief
Website to extend White Mischief’s brand personality online.
Ideawww.whitemischiefbay.com
An interactive, constantly changing, fun & flirty site to engagethe young TA
DIGITAL MEDIA
HUL Announce to employees that
HUL INDIA is now online
IdeaCreate avataars for the computer mouse to bring
out various sections of the HUL site.
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RETAIL MARKETINGBangalore Central Mall
Create a distinct Viz ID through a theme Christmas campaign.
IdeaUse Central’s brand color to create a LTF template
PITCHEthica Health Network
Launch of Ethica through a 360 degree media exercise
IdeaPosition Ethica as the answer to people’s medicare prayers.
Thank You!
