ANCILLARY TASK SECONDARY RESEARCHBy Bethany Bouchareb

Effective Advertising Television is the most effective way of advertising as from a chart it shows that there are many more people watching television as opposed to them using the internet. This benefits my sponsorship sequence ancillary task as it will be shown on the television. I also feel a sponsorship advert on television would be good because it is more frequent than a web pop up and therefore sticks in the mind more so, this is a product of brand reinforcement.

Television shows suitable for my sponsorship

When using a sponsorship sequence it is imperative that the sponsorship follows a program which is made for the target audience of my ancillary task, this increases the chance of consumers for the products which are being advertised. To search for shows that are suitable for my sponsorship sequence and that are suitable for my target audience (16-25 year old women) I will research existing sponsorships sequences of shows I think would be suitable, to see if they are. • The Only Way Is Essex- Blue Inc/

WKD• Keeping Up With The Kardashians-

Fuji film Instax• Pretty Little Liars- Missguided• Geordie Shore- Rustlers

Web Pop Ups Web pop ups are suitable for my advertising ancillary task as what I'm advertising is an online shop and web pop ups appear online. Online purchases are becoming more and more popular, from 2000-2011 in Great Britain spending online had reached to 27.1 billion British pounds. Travel is the most purchased thing online and fashion is the second lowest, however it still has a vast amount that use the service of fashion online shopping.

Audience FiguresI have decided to do a sponsorship sequence for Geordie Shore. This television program is aired on MTV.

As a channel, MTV has an audience share of 0.2% which is quite small however this then means that it will be cheaper to air my sponsorship sequence.

As a television program, Geordie Shore (according to BARB) as a weekly rating draws in an average of 37,000 viewers a week and is 8th in the weekly popularity for MTV, this means that again it will be cheaper because of a smaller amount of viewers. Also Geordie Shore is perfect for my target audience because as the characters are of the same age as my target audience which means people who are between that age will watch it.