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Presentation onWeb advertisement banners

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Web advertisement banners

What is a banner advertisement?•  Also known as Web banner, it is rectangular graphic

display across the top, bottom, right or left sidebar of a website.

• One of the factors that make an online business effective is a banner advertisement. It helps in increasing the traffic on websites or blogs. It also helps in generating sales without having to invest a lot.

• There are three different types of banner ads, but the purpose for it is all the same. Read further so you can understand and differentiate the three.

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Static Banners

• Known as the simplest type of banner, static banner contains very simple graphic and texts. A lot of websites and blogs prefer this due to its simplicity. It takes a good designer to come up with an effective static banner. The image and text chosen should not just be attractive but also meaningful. It is not as simple as people think. The goal is for the banner to be simple and not distract the website but also not blend in.

• Benefits of Choosing Static Banners

• It is cost effective

• It is simple, therefore it doesn’t scream

• It is the most traditional type of banner

• CTR rate is higher compared to other types of banners

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Flash Banners• This type of banner is animated and uses flash technology. It

employs animation, making it more realistic and interactive. Due to the use of.SWF into the web pages, the use of sounds and special effects is possible. Imagine watching a short movie.

• As exciting as it sounds, Flash banners have some disadvantages. Some of it aren’t mobile friendly while some needs plug-Ins.

• Benefits of Choosing Flash Banners• It receives high CTR

• It is attractive because of the use of special effects

• It is easy to explain anything with flash

• The use of sound gets attention quickly

• It urges viewers to engage

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Animated Gif Banners

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• Created in a GIF file format, this type of banner is one of the most powerful graphic design units. Though it is considered an old school way of advertising, there is a reason why it is still widely used by many.

• Why? It is due to the fact that it is not just easy to upload because of it small file size. Some people don’t realize this, but a large file size means a slow loading page. Websites need not worry about their site loading slow if they choose GIF banners. This type of banner can also be as interactive as a flash banner. It is mobile and smart device friendly.

Benefits of Choosing Animated Gif Banners

• You can use multiple frames

• It is supported by all kinds of devices

• It can have the ability to increase CTR

• It doesn’t need a plug-in to view

• Helpful when it comes to describing complicated services or products

• Example:

• http://blog.templatemonster.com/2010/04/19/showcasing-70-compelling-flash-banners/

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