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Copyright © W&S Company Limited - 2012
Table of content
2
A INTRODUCTION 03
1. Research information 04
2. Information 05
3. Flow of discussion 06
4. Hypothesis vs. Actuality 07
5. MROC vs. traditional FGDs
08
B DETAILS FINDING 09
1. Lifestyle 10
2. Met and unmet needs 15
3. Process of seeking job 23
4. Expectation job 27
C CONCLUSION
32
D APPENDIX 35
1. Participants’ profile 36
2. Participant’s feedbacks on MROC 38
Copyright © W&S Company Limited - 2012
1. Research information
Timing : 25 July – 01 August 2012
Sample size : 25
Gender : Male and Female
Age : 23 – 35
Occupation : IT, Administration and Banking / Finance
Criteria : Intend to change job within next 1 year
Research area : All cities and provinces in Vietnam
Objectives : To understand current trend of changing job
and find out reason why participants prefer to
change their job
Copyright © W&S Company Limited - 2012
2. Information
The study was conducted with MROC (Market research online community),
which occurred from 25th July to 01st August 2012.
The percentage of dropping out was predicted and in control. There were only 3
over 28 participants quit as they did not want to share their personal information
or this project was carried out too long.
All participants felt rather comfortable and familiar with this type of discussion as
MROC uses blog and forum which are two popular types in Vietnam.
However, some participants were afraid that their personal information could be
disclosed.
Copyright © W&S Company Limited - 2012
3. Flow of discussion
6
No. Question Type Days
1 Personal information Forum
2
2 Daily activities in weekdays and weekend Blog
3 Past job Blog
3 4 Current job Blog
5 Ideal job Blog
6 Process of seeking job Blog
2 7 Surveys (salary, company types and benefits) Survey
8 Participants’ feedbacks about MROC Survey
•Blog is considered as the
most suitable type for long
and deeper discussion more
than forum.
•Each participant has his/her
own page which is easier for
the others to follow and view
their comments / ideas.
Copyright © W&S Company Limited - 2012
4. Hypothesis vs. Actuality
7
Male group has higher intention of changing their job more
than female.
The study’s result does not release any information to
ascertain this hypothesis. It only clarifies that married group
intends to change job with higher salary as they have to take
care of their own family.
The older group (28 – 35 years old) wants to stabilize their
life especially when they start to build their own family.
Hence, they intend to find a good and long-term job. This is
even more right for the female group who got married.
The hypothesis is only partly right that is female group
(already married) want to have a stable and long-term job.
Family, children status as well as the inflation may impact on
decision of changing job.
This is completely right as most participants want to change
job because of their life, their family and their children.
The intention of changing job to international / big companies
has been increasing due to higher salary and more benefits
compared to Vietnamese / small ones.
It is now a trend in Vietnam as most participants assessed that
foreign companies could provide higher salary and more
benefits for them.
HYPOTHESIS HYPOTHESIS ACTUALITY ACTUALITY
Copyright © W&S Company Limited - 2012
4. MROC vs. Traditional FGDs
8
Participants have much more time to share their actual / real
feedbacks on each topic.
Limitation about time does not allow them to think carefully,
so the information provided may be biased.
Suitable for busy people who do not have much time to stay
in a group for 2 hours.
Not suitable and hard to collect participants at the same time
from different areas.
Participants are not affected by others with some private types
of discussion like Blog, so their thoughts belong to
themselves.
Easy to follow other participants’ ideas and sometimes they
are passive in thinking or giving their ideas.
Can conduct many groups at the same time Have to conduct groups in different time.
Sample size is big (around 32 – 1000 persons) Sample size is limited (maximum is 32 persons in total)
MROC MROC TRADITIONAL FGDS TRADITIONAL FGDS
Copyright © W&S Company Limited - 2012
Single group Married group
MO
ND
AY
- F
RID
AY
20.00 – 24.00
Watch TV
Online chat
Play game
Read books
Ask children to sleep
Go sleeping
17.30 – 20.00
Come back home
Go to teaching center
Go out for coffee
Go to the cinema
Pick up children from school /
grandparents’ house.
Cook meal
Play with children
Clean the house / wash clothes
7.30 – 17.30 Go to work Go to work
6.30 – 7.30 Have breakfast Prepare meal for children
Drive children to their school
6.00 – 6.30 Wake up
Take exercise
Wake up
Take exercise
SA
T -
SU
N Morning
Wake up late (9 a.m.)
Go out for coffee
Clean up the house
Go to the market
Afternoon &
Evening
Go to the movie with friends
Café
Online chatting
Play games
Go to the park with children
Drive children to grandparent’s
house
Go to supermarket with
children
Daily activities
MARRIED
GROUP IS
QUITE BUSY
WITH THEIR
FAMILY AND
CHILDREN
Copyright © W&S Company Limited - 2012
Main family supporter
Male vs. Female
60%
30%
• Female is the main person of taking
care of family. They also contribute
into household expenditure but not too
much which is around 25% - 40%.
• In contrast, male is usually the main
supporter for family, so most family’s
expenditure are paid by them.
Copyright © W&S Company Limited - 2012
Main family supporter
Single vs. Married
SINGLE GROUP DOES NOT HAVE TO WORRY TOO MUCH ABOUT MONTHLY EXPENDITURE. IN
FACT, THEIR PARENTS HANDLE EVERYTHING. IF THEY CONTRIBUTE, THEY ONLY GIVE THEIR
FAMILY AROUND 10% - 20% OF THEIR SALARY.
ON THE CONTRARY, MARRIED GROUP HAS TO FEED THEIR OWN FAMILY, SO THEIR
CONTRIBUTION LEVEL TO FAMILY’S EXPENDITURE IS HIGH WHICH IS ABOVE 50% OF THEIR
SALARY.
SINGLE
GROUP
MARRIED
GROUP
Copyright © W&S Company Limited - 2012
Motivation for working
Personal purpose
Family purpose Family purpose
Motivation for
working
ALL PARTICIPANTS ARE MOTIVATED BY PERSONAL AND FAMILY
PURPOSE. HOWEVER, MARRIED GROUP DEVOTES TO THEIR FAMILY
MORE.
Copyright © W&S Company Limited - 2012
2.1. Past job – Unmet needs
JOB FEATURES JOB FEATURES
SALARY SALARY
FAMILY ISSUE FAMILY ISSUE
PERSONAL ISSUE PERSONAL ISSUE
WORKING ENVIRONMENT WORKING ENVIRONMENT
• Simple, boring and routine (administrative jobs).
• Not suitable for their profession .
• Pressure from partners / clients.
• High pressure (many works and have to go out).
• Boss / upper level staff did not appreciate their work.
• There are not many chance of promotion.
• High competency.
• Conflict with colleagues.
• Low salary.
• Not worthy for personal specialty.
• Not enough to spend for life’s expenditure.
• Live far away from family.
• Cannot take care of husband / wife.
• Less time to take care of children.
• Personal problem with boss
• Want to change to another type of job.
• Not right for their profession easy to quit up.
Copyright © W&S Company Limited - 2012
2.1. Past job - Verbatim
My boss was not
explicit about money
which led to internal
misunderstanding
There is less work
for me to do. Most
of my time is for
online chatting /
reading news
My boss did not
like me, so he did
not promote me to
higher position.
My job requires me
to go out frequently
which was so
strenuous.
My salary is not
high, suitable for
my capacity and
enough for my life.
My manager did
not want to hear
our opinions. He
always kept his
subjective ideas.
There was high
internal competency
and I could not
stand for it.
My husband and I
work far away, so
it is difficult for us
to take care of our
children.
Copyright © W&S Company Limited - 2012
2.2. Current job – Met needs
WORKING ENVIRONMENT WORKING ENVIRONMENT
• International and professional working environment
• Comfortable (time, free for eating / drinking in office, etc.)
• Colleagues are friendly, eager to instruct and support each other
in working.
• Internal training to increase their ability.
FAMILY FAMILY • Can work near to their family
PERSONAL PERSONAL • Suitable for their personalities
• Passion for work
• Feel more interested in work
SALARY SALARY • Salary is good
JOB FEATURES JOB FEATURES
• Can learn many skills and increase ability of communication
• Interesting and attractive
• Do not have to go for business trip frequently.
• Suitable for their profession
Copyright © W&S Company Limited - 2012
2.3. Current job – Unmet needs
WORKING ENVIRONMENT WORKING ENVIRONMENT
• Boss usually has unreasonable requests.
• Opportunity for promotion is not high.
• Cannot satisfy my ability and position.
• There are not many high skilled people.
• Company’s policy is not tight unprofessional working style.
JOB FEATURES JOB FEATURES
• Have to go for business trip frequently feel tired and
dispirited.
• Pressure on sales.
• Feel stressed due to multi-task handling at the same time.
• Feel bored as the work is routine.
PERSONAL ISSUE PERSONAL ISSUE • Not right for participants’ professions.
• Not fit with boss’ characteristics.
SALARY SALARY
• Not enough for supporting their life.
• Not enough for taking care of their families especially when
having a child.
• Not reasonable compared to their ability.
Copyright © W&S Company Limited - 2012
Current job - Met needs - Verbatim
Working
environment is
good and suitable
for me to learn
new knowledge.
My colleagues are
friendly and eager
to help each other
in working.
My boss knows
what employees
need and always
sympathizes with
us.
My time is not
tight and we can
eat fruits / drink
coffee in the
office.
I can use much
knowledge which I
learnt from school
in this company.
I do not have to go
for business trip
frequently
anymore.
My core of work is
very interesting for
me especially
when I meet my
clients.
Not as previous
job, my current
one allows me to
live near to my
family.
Copyright © W&S Company Limited - 2012
Current job – Unmet needs - Verbatim
I have my own
family and a child,
so I need much
more income to
feed them.
My boss is easy to
get angry and he
assigns work
unreasonably
Pressure on sales
makes me tired.
Besides that, my
salary is not enough
for feeding my family.
There is less work
for me to do. Most
of my time is for
online chatting /
reading news.
My work is routine
and my colleagues
usually say bad
words back to
others.
My Company’s
policy is not tight,
so employees can
do whatever they
want. I think it is
unprofessional.
My personality is
not suitable with my
boss. As a result, he
complains
everything I do.
My current job is
not right for my
professional aim
and there is no
chance to promote
higher.
Copyright © W&S Company Limited - 2012
Past vs. Current job
• In the past job, most participants did not satisfy with three factors: job features,
working environment and salary. Amongst those, ‘job features’ is voted as the
most important factor especially for people who are family-oriented.
• To solve those unmet needs, all participants decided to change to their current job
/ company. However, it only fulfills their desire partly especially for people who
have children. They need to earn much money to handle fees for their children e.g.
education, clothes, food, etc.
• In conclusion, all participants seem to change to another job / company in the near
future especially the married group.
Copyright © W&S Company Limited - 2012
Source of information
24
Newspaper
Friends / Relatives
Internet
• This source is not
popular anymore.
However, some
participants also
choose it to find jobs.
• This source is not
popular anymore.
However, some
participants also
choose it to find jobs.
• Friends / relatives can
share internal
information about
their companies.
• This source is more
reliable but with slow
response.
• Friends / relatives can
share internal
information about
their companies.
• This source is more
reliable but with slow
response.
• Facing to the
development of internet,
most companies usually
use this for recruitment.
• Not only recruiters, most
candidates use this tool
for searching jobs and
information about those
companies.
• Facing to the
development of internet,
most companies usually
use this for recruitment.
• Not only recruiters, most
candidates use this tool
for searching jobs and
information about those
companies.
Copyright © W&S Company Limited - 2012
Process of seeking job
25
Waiting for response
Recruiters will call to announce result within 2 weeks. Recruiters will call to announce result within 2 weeks.
Interview / test stage
1. Recruiters contact by phone or email 1. Recruiters contact by phone or email 2. Interview stage / Test stage 2. Interview stage / Test stage
Send CV
Through prestigious job seeker websites Through prestigious job seeker websites Ask friends / relatives HR’s email to send Ask friends / relatives HR’s email to send Directly go to company to apply Directly go to company to apply
Search job information
Internet Internet Friends / Relatives Friends / Relatives Newspaper Newspaper
The process of seeking job is not so different from previous years. However, ways of seeking information and interview are quite different.
With strong development of the internet, most participants know how to search job information through recruitment pages effectively. Not
like in the past which participants had to prepare full documents, they only send CV to recruiters’ emails. The interview stage is also changed
as recruiters gave many tests to check candidates’ skills.
Copyright © W&S Company Limited - 2012
Online seeking job
26
SEARCH COMPANY INFORMATION ON
ITS WEBSITE OR GOOGLE SEARCH
SEARCH COMPANY INFORMATION ON
ITS WEBSITE OR GOOGLE SEARCH
Company’s website is one of the most valuable
information source for candidates to search information.
Also, it shows how professional and big that company is.
SEARCH JOB INFORMATION ON
RECRUITMENT WEBSITES
SEARCH JOB INFORMATION ON
RECRUITMENT WEBSITES
There are many recruitment websites in Vietnam. Most
popular are vietnamworks.com, vieclam.vn, careerlink.vn
and kiemviec.com.
EDIT AND SEND CV TO RECRUITER’S
EDIT AND SEND CV TO RECRUITER’S
Most recruitment websites provide candidates many
professional templates to impress recruiters. Also,
recruiters’ emails and phone number are provided so that
candidate can contact directly.
WAITING FOR THEIR EMAIL OR PHONE
CONFIRMATION
WAITING FOR THEIR EMAIL OR PHONE
CONFIRMATION
Not like in the past, response rate from recruiters are quite
faster as they got full information of candidate through
recruitment websites.
Job information posted here must be clear and
easy to understand for candidates. Besides that,
keywords are also important as most candidates
search information using them.
Check if information (company history,
services, job information, etc.) provided on the
website is sufficient.
Should not require candidates to follow
traditional way (send documents directly) as it
can increase drop-out rate of good candidates.
2 – 3 days are reasonable time to contact the
short-listed after receiving candidates’ CVs.
NOTICE FOR RECRUITERS
Copyright © W&S Company Limited - 2012
Expectation Job - Total
Working environment
• Company is big,
international and
professional.
• Company’s facilities
should be modern to
serve working.
• Benefits are good and
reasonable.
• Colleagues are friendly
and support each other.
• Boss concerns about
employees.
• Have more
opportunities of
promotion.
Salary / Income
• Higher income.
• Higher salary compared
to previous and current
job.
• Salary is worthy for
participants’ ability and
work.
Job features
• Stable and long-term.
• New and interesting
job.
• Less pressure.
• Flexible working time.
28
Copyright © W&S Company Limited - 2012
Expectation job – Male vs. Female
29
• International and professional
• Good benefits
• Fair and competitive
• Higher opportunity for
promotion
• Have decision power in their
own work.
• International and professional
• Good benefits
• Fair and competitive
• Higher opportunity for
promotion
• Have decision power in their
own work.
• Higher salary compared to
previous companies.
• Enough to feed their families.
• Suitable for their abilities.
• Higher salary compared to
previous companies.
• Enough to feed their families.
• Suitable for their abilities.
• Right for participants’
professional aim.
• Do not have to go for business
trip frequently.
• Right for participants’
professional aim.
• Do not have to go for business
trip frequently.
Working Environment Salary Job features
• Stable
• Comfortable
• Less pressure
• More free time
• More independent
• Stable
• Comfortable
• Less pressure
• More free time
• More independent
• Active
• International
• Friendly colleagues
• Nice boss (sympathize with
employees)
• Good benefits
• Active
• International
• Friendly colleagues
• Nice boss (sympathize with
employees)
• Good benefits
• Reasonable salary (enough for
raising their families)
• Reasonable salary (enough for
raising their families)
Job features Working environment Salary
WHILE MALE GROUP WAS CONCERNED ABOUT WORKING
ENVIRONMENT AND SALARY MORE THAN JOB FEATURES, FEMALE
GROUP VOTED IT AS THE TOP PRIORITY FOR THEM.
Copyright © W&S Company Limited - 2012
Expectation (Company, salary & benefits)
24.0%
12.0%
20.0%
44.0%
36.0%
100% governmental invested
Governmental invested
100% private invested
100% foreign invested
Joint-venture with foreign
17.0%
61.0% 17.0%
4.0%
Under 10 mil VND 10 - 20 mil VND
20 - 30 mil VND 30 - 50 mil VND 17.0%
4.0%
9.0%
4.0%
9.0%
22.0%
17.0%
17.0%
Insurance for family
Work subsidies
Rewards for working
Company's training courses
Short courses support
Year-end bonus
Bonus from Company's revenue
Promotion chance
• Company with 100% foreign investment which
is mostly chosen accounts for 44.0%, followed by
joint-venture with foreign company.
• 10 – 20 million VND is dreaming salary for most
participants.
• Besides that, they also concern about year-end
bonus, insurance for their family, bonus from
Company’s revenue as well as promotion chance.
Copyright © W&S Company Limited - 2012
Reason to choose foreign companies
Higher salary and
the job is worth
for my capacity /
experience.
Higher salary and
the job is worth
for my capacity /
experience.
More strict rules are
applied in working
and work offer staff
various experiences.
More strict rules are
applied in working
and work offer staff
various experiences.
Benefits for
employees are
better than private
companies.
Benefits for
employees are
better than private
companies.
Can practice
English and learn
working style of
foreigners
Can practice
English and learn
working style of
foreigners
Foreign companies
are more decent in
terms of salary and
benefits.
Foreign companies
are more decent in
terms of salary and
benefits.
Copyright © W&S Company Limited - 2012
Conclusion (1)
• Working environment and salary are quite important to participants as
Vietnam’s inflation has been increasing more and more.
• Salary strongly affects on married group especially people who already had
children as they have to spend much money on their education, garment and other
fees.
• Online seeking job is a trend and chosen by all participants as it saves their time.
There are four popular recruitment websites chosen by participant: Vietnamworks,
Careerlink, Vieclam, and Kiemviec.
• Furthermore, seeking job through friends / relatives is also selected as information
collected are highly reliable.
Copyright © W&S Company Limited - 2012
Conclusion (2)
• Female participants take more interests in job features than working environment
and salary. They specify that they need a stable, less pressure and comfortable job.
• In contrast, male participants concern about working environment and salary
more as they are main financial supporter in their own family.
• Most participants want to work for foreign companies (100% invested or joint
venture) due to higher salary and good working environment (practice English,
serious working style and good benefits)
• Acceptable salary is from 10 mil – 20 mil VND which is reasonable / enough for
them to support their own family / themselves. Besides that, they’re also concerned
about year-end bonus as well as other benefits (insurance, promotion chance, etc.)
Copyright © W&S Company Limited - 2012
Participants’ profile
Total
Gender Marital status
Male Female Single Married
Sample size 28 14 14 14 14
Occupation IT, Administration and Banking / Finance
Intention of changing job Yes
Copyright © W&S Company Limited - 2012
Participant’s feedbacks on MROC
Most participants are attracted by this type of research as it saves much time for them
especially for people who are quite busy with their work. Moreover, MROC allows them to
'hide' their face / emotion as well as their personal information. As a result, they feel more
comfortable when sharing their ideas as well as discussing with others. In contrast, there are
some feedbacks on keeping their personal information confidentially. Here are some comments
from participants:
37
• The research method is new and creative in collecting information from surveyed people.
• This type is suitable for me as I can be flexible with my time to join.
• Very interesting as I freely spoke out what I thought about those topics. Hope
Vinaresearch can develop it for further projects.
• The research method is new and creative in collecting information from surveyed people.
• This type is suitable for me as I can be flexible with my time to join.
• Very interesting as I freely spoke out what I thought about those topics. Hope
Vinaresearch can develop it for further projects.
• I am afraid that my personal information can be revealed.
• Content of the discussion was rather poor for this study.
• I am afraid that my personal information can be revealed.
• Content of the discussion was rather poor for this study.
Copyright © W&S Company Limited - 2012
W&S Company Limited
Address: Fl.10, Western bank Building, 40 Pham Ngoc Thach St., District 3, HCMC.
Phone: (08) 38 223 215 Fax: (08) 38 223 216
E-mail: [email protected]
Client site : http://vinaresearch.jp
Member site : http://vinaresearch.net
CONTACT INFORMATION:
The copyright of this report belongs to W&S market research company, 2012. The results of this survey can
be publicly used, but must be cited and sourced from Vinaresearch. In the circumstance of using the table
and graphs from results of this survey, the data at the source must be clearly stated and based on survey
results collected from Vinaresearch.