5 REASONS YOU NEED MARKETING SKILLS

1. You’ll Learn To Listen

Marketers are constantly listening, looking for ways to maximize opportunities, leverage relationships, and connect to people. And while anyone can be a good listener, doing so as a marketer requires a fair amount of analysis—it’s an active process, not a passive one. By being trained in customer analysis, focus groups, and audience alignment, you’ll start to learn how to really listen to what your stakeholders want—and that’s a good thing no matter what you do.

2. You’ll Make Better Decisions

Thanks to technical developments like Google Analytics, marketing professionals have unprecedented levels of audience insight. But that’s not what’s really important—a huge part of marketing means interpreting that data to understand and target the right segments of an audience.

3. You will Gain Tact

Since marketing is all about figuring out how to reach and communicate with various audiences, good marketers are constantly dealing with different types of people. The best marketers learn how to gain insight into different personality types and take different approaches for engaging with them, based on what makes them tick. In other words, they learn how to be tactful.

4. You’ll Get Scrappy

Today’s marketers are on a budget. Especially for the average startup or small business that doesn’t have the budget for advertisements, there is no other choice but to hack growth—to reach the maximum number of people with the minimum amount of resources. From implementing tried-and-true Twitter hacks to co-promoting with well-aligned audiences, marketers come up with targeted digital strategies that help them do this in really scrappy, forward-thinking ways.

5. You will become more Aware

Marketers have to be aware of what’s going on in their industries. This means they read, go to parties, try to figure out what’s going on in pop culture, and generally pay attention to the zeitgeist. No matter what industry you operate in, learning to check in with your surroundings can only help you. While it’s tempting to get bogged down in the details of your specific position, training yourself to focus on the bigger picture will ultimately help you do better in that role.

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