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How to create a Marketing Plan for help from other networkers
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Ron Drew
Create Your Marketing Plan
Other Presentations:Turn Networking into GetworkingLinkedIN and How To Use ItInterview Skills ..How to Improve Your ChancesIdentity Theft ..How It Happens and What To Do
Ron Drew
About Me IT Executive
SAP, Oracle, FDA, .NET, Project Management, People
Person
Board of Directors Vice Chairman 20 years Financial Institution Non-Profit $300 million Executive Committee (4 members) Finance Committee (Rates, Budget, Compliance) Employee Relations Committee (ICP, Reviews, HR) Data Processing Advisor (Systems Outsourced)
Board of Director on CBIT (Universities Computer Science
Programs)
Member Water Pollution Control Authority for Town of Fairfield
Member Computer Advisory Committee for Town of Fairfield
CDP, CSP and PMP Certified
Ron Drew
AngerAnger
Help Me!!Help Me!!
StressStress
ReliefRelief
New FriendsNew Friends
FoundationFoundation
Onboarding Plan
Get a Job Offer
Networking
Resume
Interview
Layoff/Quit/Fired
Marketing Plan
Transition 101 Model
Are you prepared to do each one of these steps?
No Plan = 2 strikes to No Plan = 2 strikes to startstart
Ron Drew
Why Do I Need A Marketing Plan
So you gave your elevator speech. Now who remembers you?Now who remembers you?
Who remembers what your target companies wherewhat your target companies where?
Networker Walks Away and Comes Back LaterNetworker Walks Away and Comes Back Later document.
If others have a Marketing Plan, you can add their targetsadd their targets to yours. Works both ways....People Helping People
Fellow Networker may get a call from a recruiter and your name may surface based on your Marketing Plan.
ResumeResume to a networker has TOO many pagesTOO many pages, would rather have one page.
Bottom line: Marketing Plan is everything about you and your goals on one page!!Bottom line: Marketing Plan is everything about you and your goals on one page!!
Ron Drew
Marketing Plan Contents
Name and Contact InformationName and Contact Information Brief Summary About YouBrief Summary About You (Like About Us on a Website)
Areas of Expertise Strengths
What You Are Looking For or Search Strategy (Dream Job) Most Recent roles or Professional ExperienceMost Recent roles or Professional Experience (Who you worked for) Education Key Achievements or Accomplishments Target CompaniesTarget Companies
Bottom line: Everything about you and which companies you want to investigate on one page!!
=Mandatory ItemsMandatory Items
Ron Drew
Marketing Plan Contents– Header and Title –
The Header is like your resumefit it on 2 lines to save space. As example:
Ronald A. Drew, CDP CSP PMP 187 Orchard Hill Lane Fairfield, CT 06824 203-613-6743 (Cell) 203-259-3680 (Home) Ron.Drew@Hotmail
The Title is your position you are looking for. As example:
SENIOR IT EXECUTIVE
Ron Drew
Marketing Plan Contents– Profile Summary –
The Profile Summary is a brief paragraph outlining who you are.
It can include your strengths, products and/or applications worked on.
It can include your area of expertise. i.e.Financial Services, CPG etc.
It is like your elevator speech rolled into a paragraphIt is like your elevator speech rolled into a paragraph. Go to www.15secondpitch.com and it will help you put together
the brief paragraph
Ron Drew
Marketing Plan Contents– What I am Looking For –
The “What I am Looking For” section tells the reader what you are looking for in your next position and NOT which companies you are interested in. Your DREAM JOB!!!
This section includes:
The role you would like to get hired for. What Industry do I want to work in. What type of company you would like to work for (not names).
Size Culture
How much travel you are willing to do. What is my geographic restrictions (if any). Etc.......
Give the reader a general idea of your “dream job”, DON’T write a Give the reader a general idea of your “dream job”, DON’T write a book!!book!!
Ron Drew
Marketing Plan Contents– Most Recent Roles –
This section contains the last 3 or 4 companies you have worked for (latest back).
This section includes: Your last title you heldlast title you held at each company
If you only worked for one company list the last 3 job titles if applicable The name of the companyname of the company The department you worked in or items the reader should know One or two sentences about the company.
NOT your jobNOT your job NOT PAR (Problem, Action, Results)NOT PAR (Problem, Action, Results) If reader has questions, give them your resume
Gives the reader a general idea of your past positions/companiesGives the reader a general idea of your past positions/companies
Ron Drew
Marketing Plan Contents– Key Achievements –
Section contains the accomplishments that you made to bring value to your position(s).
This section includes the “R” in PARincludes the “R” in PAR: Percents or values a reader can understand
Do NOT outline the problemDo NOT outline the problem, the reader can figure that out or ask. Do NOT outline the actionsDo NOT outline the actions, that is free consulting and takes too much
space. List at least 2 for each prior position2 for each prior position held DO NOT mention the companyDO NOT mention the company. Reader will ask if they have a question. Use bulletsUse bullets. They are easier to read.
Gives the reader a general idea of your wins and your value!!Gives the reader a general idea of your wins and your value!!
Ron Drew
Marketing Plan Contents– Target Companies –
This section contains the target companies you would like to work for or know more
about. THIS IS THE MOST IMPORTANT PART OF THE MARKETING PLAN!!!THIS IS THE MOST IMPORTANT PART OF THE MARKETING PLAN!!!
You should have at least 6 target companies6 target companies and be able to describe WHY they describe WHY they are a target companyare a target company
Do a goggle on them firstDo a goggle on them first so if a reader asks you about the company you can answer them and not just say “I just thought I’d put it on my Marketing Plan” or “I borrowed this from another person’s Marketing Plan”.
Change the targets every 2 to 4 weeksChange the targets every 2 to 4 weeks as needed. Use targets from other folksUse targets from other folks in transition. This is the best way to find
companies you were not aware of or did not think of. You can add city to the target companies if helpfuladd city to the target companies if helpful
Gives the reader a list of the companies you need contacts forGives the reader a list of the companies you need contacts for
Ron Drew
Marketing Plan
Now Lets Put It All Together
For Network Groups Remember to:For Network Groups Remember to:Make Enough Copies for the attendees!!!!!!Make Enough Copies for the attendees!!!!!!
For Interviews (or networkers):For Interviews (or networkers):Leave a one page Value PropositionLeave a one page Value Proposition
Ron Drew
Ron Drew