Raport cercetare Petrom 2%

ONG

APRIL 2011

NGO Sociological Research Report 2%

CULT MARKET RESEARCHTel: + 40 21 320 32 70 Fax: + 40 21 320 32 74 www.cult-research.ro

CONTENTS

I. OBJECTIVES

II. METHODOLOGY

III. SURVEY RESULTS

IV. CONCLUSIONS

http://www.cult-research.ro/


SURVEY OBJECTIVES

Evaluation of the event organized by Petrom in terms of the participants

Positive and negative aspects in the event evaluation

Suggestions and complaints about the event

Feedback from the participating NGOs



METHODOLOGY

The period of the study: 11 to 13 April 2011

Subjects of study: representatives of NGOs

participating in the event

The method of data collection: telephone interview

Instrument data collection: questionnaire

Sample Type: general

The sample: 27 respondents

Representativeness: the sample is not representative

of the investigated area

Margin of error: can not be calculated at this stage


Survey results

NGO’s study


PETROM INITIATIVE

Very useful74%

Useful26%

How do you see Petrom’s initiative to organize this NGO fair?

All respondents interviewed felt that it was useful or very useful initiative to

organize a NGO fair by Petrom company



PETROM CITY FAIRE

Participants were asked to evaluate on a scale from 1-4 where 1 means not at all

satisfied and 4 very happy, satisfaction related to five aspects of the event: the

number of participants, place, event activities, the collection and organizational

support, the last aspect was evaluated with the highest average.



PARTICIPATION AT THE FAIRE

Chart Title

13 of the surveyed persons considered the participation at the NGOs

fair dissatisfied

Very satisfied

11%

Quitesatisfied

33%

Less satisfied22%

Not satisfied

26%

Can not appreciate8%

How satisfied are you with the results of participation at

NGO’s faire?



PREVIOUS PARTITIPATION

Yes63%

No26%

Can not appreciate

11%

Have you ever attended to a fair organized by Petrom?

More than half of surveyed persons were familiar with the events of Petrom,

saying that they participated in such events.



PETROM INVOLVEMENT

22 respondents believe that Petrom is more involved than other companies in the

NGOs market

Powerful81%

The same15%

Can not appre-ciate4%

How do you appreciate the involvement of Petrom in NGO’s life compared with other companies



THE INTEREST FOR NGO’S ACTIVITY

The persons intervievate in this study found that the involvement of donors,

media and NGOs in activities increased significantly compared with last year.

Instead, private companies and the government were less interested in their

activities.



NGO’S PROBLEMS

The lack of interest from state

institutions, lack of financial resources

and delays in payment of European

projects have been nominated as the

most serious problems faced by NGO

participants at the event



FINANCIAL SOURCES

In terms of sources of funding necessary to develop activities in an NGO, the

options are different: 18.8% believe that over 75% of the budget comes from

foundations or similar organizations, 22.2% believe that between 25-50% of

financial resources come from companies private and 63% believe that by

directing the income tax covers only 5% of the financial resources of an NGO.

Foundations or othersimilar

organizations

Private companies Local authorities Centralauthorities

Majorindependent

donators

Donations from thepopulation

By redirecting 2% ofIncome taxes

44.4%

14.8%25.9% 29.6%

44.4% 44.4%

63.0%

7.4%

18.5%7.4% 7.4%

14.8%

11.1%14.8%

22.2%3.7%

14.8%

7.4%

3.7%11.1% 25.9% 7.4%3.7%

14.8% 11.1%

7.4%

7.4% 7.4%

66.7% 59.3%

33.3% 25.9% 18.5%

In what extent did funding for the NGO they represent came from:

Under 5% Between 5 and 25% Between 25 and 50% Between 50 and 75% Over 75% Can not appreciate



INFORMATION SOURCES

Internet and attending events are

the main sources of information on

the activity mentioned by

respondents in this study.

Internet site

Attending to events

leaflets, flyers

Event management

Meetings with potential sponsors

Facebook, LinkedIn or different social networks

Another source

19.0%

17.1%

15.2%

15.2%

15.2%

13.9%

4.4%

How do you inform about the activity field?



PROMOTION OBJECTIVES

On a scale of 1-4, where 1 means not at all important and 4 very important,

respondents surveyed said that the most important aspect in promoting the

organization they belong to is working with companies that develop CSR activities.



VOLUNEERING

Almost half of respondents believe that the number of volunteers is higher this

year compared to previous years, this increase being associated with the fact that

2011has beeen declared European Year of Volunteering.

More48%

The same22%

Less19%

Can not appreciate

11%

How do you appreciate the number of citizens who are volunteering- this year compared with previous years?



NGO’s SUPPORT

The supporting of NGOs is done equally by both the volunteer and financial

resources, say the respondents surveyed.

Financialsupport

48%

Volunteering48% Can not appreciate

4%

From the experience of your organization that is the way that citizens preferred to support NGO’s?



BRANCH

40.7%

22.2%

18.5%

14.8%

3.7%

Education

Health

Environment andecology

Social

Human rights

Witch is the sector that your organization activates?



EMPLOYEES NUMBER

1 --3 employees

Over 50 de employees

10-20 employees

20-50 employees

5-10 employees

3-5 employees

22.2%

22.2%

14.8%

14.8%

11.1%

3.7%

How many people are employed (full time or part-time) in your organisation?


CONCLUSIONS


The event organized by Petrom was very well appreciated by participants. People who

responds in this study highlighted the usefulness of this event. Location of the event, have

the support and involvement of organizers were the advantages in creating a successful

event.

Most of the participants' expectations were confirmed given that most of them were familiar

with the events organized by the Board.

The aspect that has generated the most complaints was the fact that there were no results

from participating in this event, either due to the small number of participants, or

involvement still lower compared to previous years, private companies or local authorities /

central in the activities of NGOs.

As directions for discussion at the event there is a noticeable increase in the number of

volunteers who are willing to work for such institutions and a greater interest given by NGO

representatives of companies that develop CSR campaigns.

CONCLUZII


PETROM EMPLOYEES

Survey results


METHODOLOGY

Data collection: April 20, 2011

Subjects of survey: Petrom employees

The method of data collection: Self-questionnaire

Instrument data collection: questionnaire

Sample Type: General

Sample volume: Project: 2500 employees

635 respondents made



Participation at 2% NGO’s faire

24

Did you participated in the NGOs fair organized by Petrom on supporting redirecting 2% of the income tax to NGOs?

Yes29%

No71%



Participation at the fair by gender of respondent

25

Females are showing a greater interest when it comes to action like NGO’s fair organized by Petrom. The difference between men and women in this is 10%.



Participation in the fair according to the respondent's age

26

Young people are most attracted to this kind of events. With increasing age the involvement decreases, except for people over 50 who have the desire to involve more than the overall average.



The reason

27

Witch is the reason why you didn’t attend this fair?

In most cases, those who have not participated in the fair claim to have already targeted 2% of profit. Although it is an event organized by Petrom, however, a lack of time in working hours was an obstacle for 27% of respondents

I don’t know/I don’t answer

Lack of confidence

I don’t want to redirect the 2%

Didn’t interest me

I didn’t know about this event

I didn’t have time

I have redirected already the 2%

4%

2%

2%

3%

5%

27%

56%



Appreciation of the initiative

28

How do you evaluate the initiative of organizing this NGO Fair?

Among respondents to the interview 92% consider this event as usefulor very useful.

44%

48%

4% 2% 2%

Very useful Useful Less useful Not useful DNK/NA



Rating initiative based on participation in the fair

29

Most of those who participated highlights as very useful the event. Only 35% of those who didn’t took part in the Fair believes the same thing.



Other activities

30

Have you participated in social responsibility activities organized by Petrom?

Yes18%

No54%

DNK/NA28%



Participation NGO’s Fair 2% depending on participating in other activities of Petrom CSR

31

There is a correlation between those who participated in CSR Petrom activities and the 2% event. Among those who participated in the fair, 31% had participated to other CSR activities, 9 percent more than those who have not done so



Participation in Petrom CSR activities depending on respondent's gender

32

The female respondents, compared with male, had participated to a greater extend in Petrom CSR programs, the difference being 15 per cent in this terms.



Participation in Petrom CSR activities depending on respondent’s age

33

For study respondents, involvement and interest in CSR activities drops as they grow older



Activities they took part in

34

Out of the total 153 stated they have participated

What are these activities?

The main activity the majority of respondets took part in is “Andrei’s Country”. Others represents other activities which occupy a percentage less than 1%. The total number of people who answered this question: 110. The difference up to 153 is represented by the ones that didn’t mention the event.

Only the persons that said they participated responded.

Andrei’s Country -tree planting

Be Santa Claus -Christmas gifts forchildren

2% NGO fair

Volunteering/projects

Build for the future

Spring gift fair

Educational activities

Other

42,7%

35,5%

9,1%

8,2%

8,2%

3,6%

3,6%

18,0%



Interest regarding NGOs versus supporting the civil society

35

How interested are you in

There isn’t a clear line between participants’ perception of NGO activities in general and supporting the civil society. Interest for NGOs sum up to 59%, while supporting the civil society accumulated 70%.

Veryinterested

Interested Not very interested No interest I don’t know

7%

52%

31%

4% 6%

12%

58%

22%

4% 4%

General NGO activity Supporting the civil society



Interest for NGOs activities and the civil society depending on the respondents’ gender

36

- Foarte interesat -

The gender difference when talking about NGO activities is only 7% in favor of females. When talking about supporting the civil society, the difference is 9% in favor of the same class.



Trust in NGOs

37

How much do you trust NGOs in Romania, generally speaking?

The trust in NGOs generally reflects the participation at the event. The economic system and the way NGOs works in general is a component respondents do not know or trust

In full extent1%

A lot28%

Little57%

Not at all7% IDK/NA

7%



Involvement in NGO activities depending on age and gender of respondents

38



Trust in NGOs depending on the respondents’ gender

39

The gender difference when it comes to trust given to NGOs’ activities is 11%. Women manifest a larger amount of trust than men.



Involvement

40

Have you ever been involved in activities organized by NGOs / volunteering?

Yes22%

No75%

IDK/NA3%



Involvement

41

In what way would you support NGOs that are working on the following causes:

The main areas where respondents consider they would intervene financially are health and child protection. The employee’s profile and projects involved in up to now show the environment issues are the main area where he would volunteer

Child protection

Social protection

Environment

Natural disaster

Social integration

Poverty

Health

Education

Culture

34,0%

12,9%

11,0%

15,7%

7,6%

24,6%

34,2%

23,3%

13,5%

23,9%

20,8%

40,9%

31,7%

17,0%

14,5%

20,2%

30,2%

24,7%

6,3%

12,1%

6,5%

6,3%

14,2%

10,1%

8,0%

6,5%

11,2%

35,7%

54,2%

41,6%

46,3%

61,3%

50,9%

37,6%

40,0%

50,6%

Support financially Volunteering No involvement I don’t know/ No answer



NGO support history

42

So far, have you financially supported an NGO?

Yes50%

No47%

IDK/NA3%



Reasons for not supporting NGOs in the past

43

What are the main reasons for which you have never financially supported an NGO?

The main opinion shows that the main reason for not supporting NGO is lack of trust in distributing the money received. The second reason is lack of money to donate when it comes to supporting NGOs..

Only persons who said they have never financially supported an NGO answered.

Lack of trust regarding the destinationof the redirected money

Lack of money

Lack of information regarding causes

Lack of time

Lack of knowledge regarding procedures

Lack of trust in the importance of onlyfinancial source

Other reason

31%

22%

16%

14%

11%

5%

1%



Reasons for supporting NGOs in the past

44

What are the main aspects that convinced you to financially support an NGO?

The main motivation represents the problem presented and supported by the NGO followed by the efficiency previous programs had. The way programs are presented is one of the less important features when it comes to sustaining an NGO.

Only persons that said they have previously supported an NGO answered.

The nature of the problem

Program efficiency / results

The history of the NGO I supported

Recommendations

The way the program is presented

Other aspects

41%

23%

17%

12%

6%

2%



The possibility of redirecting 2%

45

Did you know you could redirect 2% of your income taxes previous to the NGO fair organized by Petrom?

Yes95%

No5%



2% history

46

In previous years have you redirected 2% of your income taxes to a NGO?

Yes73%

No27%



Previous experience regarding the redirection of the 2% income taxes depending on age and gender

47



Decision factors

48

What are the main aspects that determined you the redirect 2% of your income taxes?

The most important aspect for respondents when they chose which NGO to redirect 2% to was the organization’s profile.

Only the persons that said the redirected 2% in previous years answered.

NGO profile

Program efficiency / results

Family, friends recommendations

The history of the NGO where I Redirected 2%

The way the NGO promotes and presentsitself

NGO experience -

Company recommendations

Consulting the benefactor lists fromprevious years

Other aspects

27%

23%

17%

16%

6%

5%

3%

2%

1%



Area

49

In what activity area was the NGO where you redirected 2%?

Health was the main area where 2% was redirected. All the other domains sum up to less than 47%.

Only persons who said they redirected 2% in previous years answered.

other

animal protection

social

Persons with disabilities

social care

cultural heritage

church

environment protection

education

child protection

health

4%

2%

3%

3%

4%

4%

4%

4%

7%

13%

53%



Current decision factors

50

What were they main reasons for which you did not redirect 2% to an NGO?

Lack of trust regarding money destination is the main factor that limits respondents desire to redirect to an NGO. 3% have trust the State more and think it should receive the funds.

Only persons who said they did have never redirected 2% to a NGO answered.

Lack of trust regarding the redirectedmoney

The lack of information regarding NGOs

The lack of time to complete the procedure

The lack of knowledge regarding theredirection procedure

Lack of trust in the importance ofa single financial support

Lack of solicitations from these kindof organizations

I did not know this option was possible

I consider the 2% should be used bythe state

31%

24%

19%

7%

6%

5%

5%

3%



2% in the present

51

How did you/will you use the 2% income taxes?

43% of respondents stated that they redirected 2% of their income taxes to another organization than those present at the fair.

I redirected to an NGO present at the fair

24%

I redirectedto another

organization43%I will redirect

to another organizationparticipating at

the fair4%

Iwill redirectto anotherorganization

9%

I haven’t made a decision yet

20%



The current decision to redirect 2% of income taxes depending on gender

52

Almost two times more women have redirected 2% to a NGO present at the fair.



Current decision to redirect 2% income taxes depending on respondents age

53

Young people are the most interested category in NGOs present at the fair, closely followed by people past the age of 50.



2% ONG area

54

What is the activity area of NGOs were you would redirect/redirected 2%?

Only persons who redirected or said they will redirect answered.

other

environment protection

church

social protection

animal protection

social

people with disabilities

cultural heritage

education

child protection

health

9%

2%

3%

3%

3%

3%

4%

4%

8%

10%

50%



Decision versus 2% Fair

55

The decision to redirect 2% to a NGO was made before the Fair was organized?

The majority of those who redirected 2% chose the organization (or at least its profile) before the event organized by Petrom.

Only persons who said they redirected or will redirect 2% answered.

Yes85%

No15%



2% Fair – decision factor

56

In what degree did participating at the fair influenced your decision to redirect 2% to one of the NGOs present?

In 32% of cases, taking in consideration only the persons who were present at the fair, the event was a source of inspiration for their destination of the 2% income taxes.

It influenced me a lot

It influenced me

It influenced me little

It influenced mevery little

Not at all

12%

22%

17%

10%

40%



Event utility

57

In what extent do you feel that this NGO fair was useful for you?

The utility of this event is outlined by over three quarters of respondents to the study.

Only persons who said they participated at the fair answered.

Very useful Useful Not very useful Not useful IDK/NA

38% 37%

11%8%

4%



Personal advantage

58

What do you consider that were the advantages for you in attending to this NGOs fair?

This fair represented a source of information for the attendants, even if they didn’t deposit the 2%. The event itself is a method to raise awareness in future and its results can be seen to a greater extent if it repeats.

Only the people that claim they participated in the Fair answered.

New information about the NGOs

Filling in the income statement and redirecting the 2% of the contribution

Sending the envelope with the answers to the organizers

Other

Don’t know/ No answer

36%

30%

25%

1%

8%



Demographic data

59

Female57%

Male43%

< 30 years28%

31-40 years27%

41-50 years28%

over 50 years old17%

Highschool3% Post-secondary school, college

1%

Faculty graduates60%

MBA, PHD35%

Other studies1%


CONCLUSIONS


61

• The reduced participation in the fair, as only 31% of the respondents confirmed they would attend to the event. Considering the questionnaire’s reduced rate of return (25%), it is possible that the percentage of those who didn’t attend the event would be bigger.

• Female gender manifests a greater interest when it comes to activities like the Fair organized by Petrom. Considering this, the difference between men and women represents 10%. With an almost double percentage comparing to the male population, the female gender people directed the 2% towards an organization that participated in the Fair.

• Young people are most attracted to this kind of event. The level of involvement decreases along with the increase of the age limit, and an exception is represented by people aged over 50, who manifest an over the average desire for involvement.

• In most of the cases, the people that didn’t take part in the event claim that they have already directed the 2% from their profit. Although it is an event organized by Petrom, lack of time during work-hours was an impediment for 27% of the respondents.

• Regardless their participation in the event, most of the respondents believe in the usefulness of this event. However, when it comes to the maximum on the scale of values regarding the importance of this event, the balance of those who consider this event as being very useful is double when we compare those who participated in the Fair with those who didn’t.

1



62

• 18% of the people who took part in the study claim that they also participated in other CSR events within Petrom. There is a correlation between those who participated in CSR activities within Petrom and the 2% event. Amongst those who participated in the fair, 31% also took part in other CSR activities, with 9% more than those who didn’t do this. The females’ level of involvement in the CSR events within Petrom is bigger than the males’, as there is a 15% difference between genders.

• “Andrei’s country” and “You too should be Santa Claus” are the projects in which most of the respondents took part (over 78% of those who say that took part in such programs).

• In the general perception of the respondents, there is no clearly defined link between the NGOs activities in general and supporting the civil society. The interest shown for NGOs in general totals 59%, and the support of the civil society totals 70%.

• The gender difference when it comes to the maximum interest towards the NGOs activity in general is 7% in favor of the female gender. Showing a difference of 9%, the same classification remains unchanged when it comes to supporting the civil society.

2



63

• Petrom employees mainly redirected the 2% towards the health sector.

• Although the necessity of organizing this event was mentioned in an important proportion, 40% of the respondents declare that this fair had no effect on their decision to action in a certain way when it comes for directing 2% of the income.

• Regarding the people that took part in the event, even though they didn’t redirect the 2%, this Fair firstly represented a source of information. The event itself is a method of raising awareness in future and its results can be seen more clearly if it repeats. The main objective of the event can be to signal and involve more in activities for supporting the NGOs.

4


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