An unconventional marketer with a business,

sales and creative head…..

Rak MistryVisual Portfolio

No ordinary career in marketing but one that has evolved over 17 years - a visual summary of just some of my work.

Education• BSc (Hons) Management

& Administrative Studies – Aston University - 1996

• DipM CIM Diploma in marketing - 1998

• MBA – De Montfort University - 2005

Career & Brands worked for

Samples of creative campaigns/work conducted

Sector Companies/Brands worked for

Banking

Retail

FMCG

Not for Profit

Technology

Agency

On trade promotion organised at

Organising Freshers Fairs, freebies, club nights, student campaigns, events ...

Corporate Logo’s

Print Adverts/Plasma Ads

Corporate Brochure

Organising club, promo VIP nights at DSU...

Account Manager role at sales promotion agency – Hive Online Ltd

Major Reward Program Project• United Biscuits VIP Club Rewards Program -

400 TVR’s – Sept 2010• Negotiated £450k worth of rewards• Dealing with retained UB agency

– Wax Communication• Ever-changing brief • Attained brand permissions for TV advert• Negotiating supplier contracts

– Argos B2B, Dynamic Merchandisewww.mcvities.co.uk\vipclub

Account Managed - Pukka Pies - executed 2 campaigns

- Emma’s Diary - delivered 3 new rewards

New Clients attained - Funmum Maternity- Photobox- Practical Parenting Magazine- Freshers Food Group- OMG (WhSmith, Virgin etc)- ASDA George

- Vtech (Storio on pack promo)- Tilda (2011 – loyalty)

On pack promotions organised - 2.4 million Pukka 50p Off Carlsberg -

35k redemptions! Was asked to increase production from

1 million to 2.4 million packs! - 750k Fresher's 888 Sport promotion

(new client).

Bitdefender Campaigns B2B and B2C

Website Re-Design – Before and After

Some Reseller Campaigns – Datasheets, Emails, Case Studies, Branding