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Swetha Dubbaka Visual Designer / Interaction Designer Phone : +1 224 484 0720 mailto : swethadn18@outlook.com

Swetha Dubbaka is a Visual Designer with 5+ years of good experience in providing design solutions for a variety of industries. She has good experience in User Interface & Interaction design for Web based applications, Corporate Web sites, Logo designs, Intranet portals using Adobe Photoshop CS, Adobe Illustrator CS, Dream weaver and good understanding of HTML, DHTML, CSS etc. Expertise • Creative approach, Client Requirements gathering, Advertising Conceptualization, Brand Development, Photography, Capable of working independently as well as part of a team, good sensitivity on color implementation & Brilliant visualization power. Contributions as a Visual Designer • Implemented user interface designs from conceptualization through prototyping and helping the team until implementation. • Responsible for development of UI design. Works closely with the software developers throughout the development process to refine usability features, such as font size and buttons. • Designing New User Interfaces / concepts, key role in the design layout of entire web applications. Sample Engagements: Website design / Application design for Leading Companies • Visual Design Research and Visual Design Concepts • Created unique / brand conscious visual design concepts for their Global Website to improve user experience. GUI design • Touch Screen UI design for Kiosk for Health Care Industry • Mobile and Tablet Apps (Android and iOS)

Name of Company Role Years of experience

Yagnaum Systems Senior UI / Visual Designer Oct ‘13 – Present

Mahindra Satyam Visual Designer March ‘11 – Sept ‘13 ( 2.5 Years)

Nicotech Solutions Visual Designer / Graphics Designer March ‘08 – March ’11 ( 3 Years )

Swetha Dubbaka User Interface/ User Experience Designer Portfolio

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Name :

Swetha Dubbaka

B.Tech - Mech

Certified Visual Design & Web Design from NIMSM (National Institute of Micro, Small and Medium Enterprises)

Creative approach, Client Requirements gathering, Visual Conceptualization, Brand Development, Photography, Capable of working independently as well as part of a team, good sensitivity on color implementation & Brilliant visualization power.

Major Roles: Visual Designer, Graphic Designer, Visualizer, Usability Analyst. Software: Adobe Photoshop, Adobe Illustrator, Corel Draw, Adobe InDesign, MS Office tools, Adobe Dream Weaver, Sharepoint Designer (Working Knowledge)

5 years of experience in Web, Graphics, Visual design and UI design. Experience includes complete development of UI for web applications and websites including conceptualization, design and development of user interfaces. Exhibits a strong visual design sense with a focus on purpose driven interfaces, and an eye for good typography, composition, and use of color. Responsible for development of UI design. Working closely with the software developers throughout the development process to refine usability features, such as font size , buttons etc. Passionate about creative world and gained experienced in different subjects like Brand development, Advertising, Visual merchandising, Concept Visualization and executions including Logo designing, Business Cards, Poster Designing, Brochures. Newsletters, Photography, Hand drawings, Template mock ups, Web Designing, Animations, for information technology industry: Technical Diagrams, GUI designing, Presentations, graphics and Illustrations. Detail-oriented, self-organized, and an obsession for consistency. Capable of taking a project through its full life cycle - from defining and documenting business rules and requirements, through market research and competitor analysis, to interaction design and prototyping, developing, testing, production release and ongoing maintenance of the product.

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Openings Interaction Design IPAD Application

This Project was designed for a design association dedicated to collaborate with professionals in the interaction field. It talks about the discussion forums, support groups and contains a whole repository of resources widely used in the Interaction Design Arena. Contributions: Conceptualization and visualization, Create design plan and guidelines, Coordinate and lead visual design effort delivery, Create visual designs.

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MMFSA Interaction Design IPAD Application

This Project was developed to maintain a unique multi-level customer hierarchy within which all customer accounts and outlets exist. Contributions: Conceptualization and visualization, Create visual/design plan and guidelines, Coordinate and lead visual design effort delivery.

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ICL International Freight Forwarders

This Project was conceptualized for ICL ( international Freight Forwarders ), a budding company in the freight industry. A sample login page mockup for admin group and the main home page are displayed in the mockups. Contributions: Conceptualization and visualization, Create design plan and guidelines, Coordinate and lead visual design effort delivery, Create visual designs.

A mobile concept for an start-up organization called ( Entrepreneur Business Consortium) was created to support mobile versions. The sample lets users find out about the company details and navigate across sections for detailed information. Contributions: Role was to implement user interface designs for clients mobile strategy.

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Entrepreneur ( Mobile Version) Entrepreneur Business Consortium

Samples for responsive web design concepts for clients like ICT was created using their branding guidelines. Was and active part when the developers were deploying the codebase on server, this design was tested in ipad and iphone sumulators. iPad: http://ipadpeek.com/ iPhone: http://iphone4simulator.com Contributions: Role was to implement user interface Designs for clients with responsive web design strategy.

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ICT – Responsive Web Design

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Mango – Responsive Web Design Responsive web design concepts for clients like Mango were created using their branding guidelines. Was an active part when the developers were building the codebase, this design was tested on iPhone: http://iphone4simulator.com and on web browsers (ex: chrome) Contributions: Conceptualization and visualization, Create design plan and guidelines, Coordinate and lead visual Design delivery, Create visual designs.

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MayFair – Responsive Web Design Responsive web design concepts for clients like MayFair were created using their branding guidelines. Was as active part when the developers were deploying the codebase on server, this design was tested in ipad and iphone sumulators. iPad: http://ipadpeek.com/ iPhone: http://iphone5simulator.com Contributions: Role was to implement user interface designs for clients with responsive web design strategy.

The Client was seeking a customer facing solution which should also be responsive in nature. We have come up with two style themes and mockups to showcase which branding guidelines the client would like to implement. Contributions: Conceptualization and visualization, Create design plan. Guidelines and Visual Designs.

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LDX ( RWD concept )

Web Bibes

This project was about a building a portal for the people in the web world to meet, interact and communicate about ideas and common topics of interest. Contributions: Conceptualization and visualization, Create design plan and guidelines, Coordinate and lead visual design effort delivery, Create visual designs.

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This project was for an internal mockup for “creative services for design-challenged developers”. Necessary Branding / Client logo creation / Design flow / login screen were showcased for customer approval. Contributions: Role was to implement the user interface designs from conceptualization , logo creation using the client branding guidelines.

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Internal Application

Wiki Style Application Portal This is an internal site helping client navigate all his internal data segments. The application showcases the wiki style layout which enables easy navigation across sections. Contributions: Role was to implement the user interface designs from conceptualization through prototyping, also support the development team until final implementation.

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This project was for an online web application focusing on the “nursery” needs of the client. It showcases a carousal component and other important segments of the pages. Contributions: Role was to implement the user interface designs from conceptualization and support the development team until final implementation.

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Application Portal

Metro Design Application

The Client was seeking a customer facing solution that will allow customers to initiate support requests via a web-based portal. This portal will interface with the company’s CMS Next application. Contributions: The design of the website was beautifully rendered in metro style. Apt icons were done best suiting the styling guidelines.

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Thank You