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Photography Applications Abygail Jones 1

Photography and Photographic Practices

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  1. 1. Photography Applications Abygail Jones1
  2. 2. Advertising and Promotional The idea behind taking advertising photographs is to make a product look appealing and encourage the audience to invest in it this particular application is widely used in many different forms and techniques. Looking at this Nesquik cereal advertisement photograph, we can already tell that there had been some editing: everything in the picture, except for the actual cereal box itself (the main product) has been blurred in to the background, this is to ensure that our focus is directly on the cereal box as soon as we look at the photograph. It looks like the photographer has used a wide lens to get the rest of the typical family kitchen in to the background, along with some healthy fruit to appeal to parents and children which is the desired audience. The idea behind taking promotional photographs is to solely promote an item or a subject instead of making the audience want to buy it. Its used to raise the awareness of a particular event, person or object. The photos taken are usually heavily edited with artificial lighting often used over natural lighting, there can be a range of different lenses used, depending on the desired effect. Looking at this promotional photo of the indie rock band, My Chemical Romance, we can see that artificial lighting has been used to highlight sharp features and create the desired effect that the band or photographer intended for instance, the overall image is quite dark with light and the use of colours in specific areas that draws an audience in and gives them a sense of what kind of music the band makes. The photographer has used a normal lens as there isnt much background and the photo is mainly focused on the band members stomach upwards, it also seems as if the band members have had their photograph taken individually and then put in to one final image. The last image is a photograph by famous photographer, Chris Killip he began his career as a photographers assistant but eventually left to ensue his own non-commercial work and returned to the Isle of Man to photograph it. After bringing out his own book, he was asked to take pictures of towns in Northern England and became known for taking his gritty black and white images some of his work was used in, In Flagrante and has recently been recognised as important visual records of 1980s England.
  3. 3. Promotional Wide lens you can see the background just as much as the people in the photo.Ambient light its natural, its outside.The photograph is on an angle some may call this an artistic angle this could be to make the photo have a desired effect get better lighting etc.The couple look extremely happy, this is probably more natural than controlled but it could also be manipulated too.Tilt shift lens?Controlled/manipulated they havent just been found in that pose, theyve been told what to doHas been edited only slightly if you look around the edges its darker than the centre of the photo where the main focus is.High street studio application could also work due to the fact its a its a wedding/family photo
  4. 4. Fashion The purpose of taking these photographs is to advertise their clothes to the desired audience, they take pictures of items such as: clothing, labels, merchandise and so on to go in to magazines, newspapers, catalogues etc. they use the photographs to show off the items of clothing they have to offer which creates a desired mood for example: during Summer the clothing colours become very vivid and bright when during Winter, the clothing colours become sort of cosy, colours like browns and greens.As we can see in the first photograph, the photographer has used a close up as we can hardly see any background and its a close up of the model from the chest upwards. There is definitely artificial lighting involved as it seems to block out any lines or imperfections on her face though it seems as if the models face has been heavily airbrushed during post production, the photo is definitely controlled/manipulated to look calm yet edgy thanks to the black and white, the photographer has told the model to pose in that certain way. The photo has also been taken on a set, in a studio because there is nothing in the background and the image is in HD. The second photograph has been taken using a wide lens, its taking in a lot of the background rather than just the model, its definitely been manipulated so that the model is laying down in an array of different coloured material that almost seem to sparkle in some areas suggesting there has been post production after the image was taken. There is a definite use of artificial light otherwise there would be a lot more shaded areas. This looks like it could have been taken in a studio, on a set because of the nature of the image, the way that the model is posing suggests the jewellery she is wearing is what the company is trying to sell, they stand out and catch the audiences eye at first glance, even with the bright colours this also creates a calm, soothing mood, it could also suggest the beauty of the dress in the way that the material around her has been placed and looks. The last picture is some fashion photography from the photographer, Nick Knight he is amongst the worlds most influential photographers and is the director and founder of http://showstudio.com/. His work has been exhibited in places such as: Victoria & Albert Museum, Saatchi Gallery, the Photographers Gallery and Hayward Gallery recently the Tate Modern. His work is definitely unique and eye catching, using the telephoto lens a lot and there is definitely a lot of manipulation during the post production process.
  5. 5. Wide lens there is a lot of excess background image and not just the modelFashion Photography Heavily editedLocation? Set? Could be used for a magazine, a gallery, cata logues?There are many different ways a person could read this image The balloons have carried her in to the clouds She has passed away and is on her way to limbo Shes both good and bad contrasting colours etc.Artificial light giving the desired effect and illuminating only half of her faceThe background makes it look like shes in the cloudsDefinitely manipulated/controlled the model has been told to pose like that the balloons have been arranged, her clothes have been selected etc.The overall effect seems to be based on black and white the clothing, the contrast of the photoHer face seems to be almost faded in to the background heavy editing.
  6. 6. Photojournalism The idea of these images is to tell a story for things such as the news, stories etc. they are essentially a quick sum up in one photograph. A few examples of the categories that photographs for photojournalism are: paparazzi, photo caption and celebrity photography. The photographs are usually taken right there, in amongst the action. In this photograph, we can see that the picture has been taken using a wide lens as not only can we see the celebrity but we can see some of the background, which involves ore paparazzi trying to take a photo. This picture is an observational photo, the photographer hasnt asked the celebrity to do that pose for them, its a spontaneous moment where the photographer has taken it upon themselves to snap a shot of the celebrity, this can be for many reasons. The light is artificial, it comes from the flash on the camera and the other cameras, rather than from the scene where the celebrity is being pictured. There seems to be no editing with this picture which is the norm for photojournalism photographs. As we can see in the second photograph, the photographer has used the telephoto lens to capture this image of Paris Hilton exiting a car, again the pose and the picture is spontaneous and observational, there is nobody telling her where to stand, how to pose etc. The light in this photo is more natural than artificial because they are outside and its day and it is not edited. Eddie Adams is well known for the photograph, Saigon, 1968 which is the third image on this page. Eddie Adams photographed 13 different wars, his best work produced was during Vietnam. This is because he took various photographs of Vietnamese refugees attempting escape this changed the Americans view on the wars and persuaded Jimmy Carter to grant asylum to over 200,000 refugees. He served in the U.S. Marine Corps during the Korean War and was trained as a combat photographer, his mission was being sent to Demilitarized zones to take pictures one end to the other he completed the task in over a month.
  7. 7. Photojournalism Photography Wide lens as there is a lot of backgroundFor the news?Not editedThe lighting is natural/ambie nt as its outside and some areas are quite darkCan tell a story, pose questions: Why is he jumping over a fire? Whats going on? English flag in the background, why? What are they doing?Could be used in magazines/newspapersObservational its a snap of time nobody told the people in the photograph how to pose or what to do, its what they were doing when the photo was taken.In black and white old photo?
  8. 8. Portraiture This is the most common type of photography, it focuses on facial features and expressions and works on making features stand out. There are a few different approaches to taking these kinds of photographs: The constructionist approach: the photographer creates an idea around the portrait, for example a happy family or a trustworthy employee. This can involve artificial lighting and post-production. Environmental: The environment in which the picture is taken, whether that is: work, a social setting, a family household etc. Candid: This is taking a spontaneous photo at a random point of random people, letting the people who see it judge what is going on instead of knowing exactly what is going on. Creative Approach: Image manipulation is used to create pictures of people, this means heavy post production and editing. As we can see in the first photograph, the image has been heavily manipulated the producer has used a sort of gritty effect and played around with the saturation levels to make the final product look good and make the features stand out, the background of the photo has also been heavily blurred so our attention is directed entirely to the mans face. Its a close up of the mans face, the light doesnt look artificial, it looks natural. Id say the approach for this portrait was a candid approach because we cant justify what the man is doing or why he is doing it, we can see hes smoking but we cant explain why or even how the photograph was taken and for what reason. The second image is still manipulated but its not as heavily edited as the first, you can tell that the family has been airbrushed, the picture is taken in a studio as the background is clear and has also been blurred so the attention is not taken away from the family members. Wide lens has been used here as its a close up of the entire family, the lighting is definitely artificial and the producer has used the constructionist approach.The last image is a photograph by portrait photographer, Angus McBean he became the official photographer for: the Old Vic, Sadlers Wells, Stratford-on-Avon and Glyndebourne theatres. For a long time he didnt take photographs professionally but in 1985, one of his earliest portraits of Vivien Leigh was turned in to a postage stamp thus giving his career an almighty boost, he died at the age of 86 in 1990.
  9. 9. Portraiture Photography Its a close up I think theyve just used a normal lens Its been manipulated, shes been airbrushedIt looks like ambient lighting rather than artificialConstructionist approach used not sure why shes making this face or why kind of looks aggressive/angry desired effect?This looks controlled because it looks as if this photograph could have been taken in a studio and shes a model, being ordered how to poseCould be used in a magazine, catalogue or on a web pageMaybe used tilt shift lens?
  10. 10. High Street Studio This type of photography in particular involves a range of different types of applications such as: portraiture and wedding photography. This type is used to take family photos to use as wall art, the end product has usually been through post production, artificial lighting is generally used along with a wide lens this type of photography is difficult due to high rent making it hard for photographers to afford studios and ending up having to use home studios. As we can see in the first photograph, its a form of portraiture as its a wide lens and its mainly focusing on the face of the current model. It seems as if the image has been heavily manipulated due to the pose but it could be spontaneously as its a baby and theyre effectively unpredictable, but that could just be the effect of the artificial lighting although certain things like the bright pink headband seem to be more vivid than the rest of the photo, even if it is the only thing vividly coloured item in the photo, it still seems Photoshopped. The second photograph is an image taken from someone's graduation day, the lighting is artificial but its not nearly as strong as the artificial lighting in the first image. The photographer has used a wide lens and although the person being photographed has been told how to pose, the photo doesnt seem to be heavily manipulated and it seems as though there has been little or no post production at all, the photographer has used a wide lens to capture the background and the main focus. Venture is a High Street Studio photography service that offers customers pleasing, high class end products for use of wall art or to display to others. They capture your precious moments in time and beautifully present them I our stunning hand-crafted product. http://www.venturephotography.com/ The images produced by this company use artificial lighting, some post production techniques, artistic camera angles, wide lens and a professional studio to capture the right image with that high class look.
  11. 11. High Street StudioCould be used as: Wall art In magazines/newspapers/cataloguesPortraitureUse of wide lens close upControlled most likely told to pose like that or chose the pose himselfManipulated the background seems to have been editedArtificial light shining in areas that accent his featuresAlso his tattoos have a certain effect that has been put on to them making them stand out most in the imagePost production?Seems to have been airbrushed
  12. 12. Architectural This is photographs of structures, buildings or statues etc. these photographers are usually skilled in using certain equipment and special techniques such as: they control perspective, emphasise vertical and parallel lines by positioning the camera in such a way view cameras are usually used because they are easy to manoeuvre, normal HD cameras can still be used along with tilt shift lenses to ensure a perfect end result. The images are then processed and used by architects, surveyors and different companies, the end photo may or may not be edited depending on the use. Looking at the first photograph, it seems that the fish eye lens has been used due to the curved shape that isnt the original image it could have been taken with a normal wide lens and then later edited during the post production period but it looks more like a fisheye lens has been equipped. It looks like the photographer has depended on ambient light rather than artificial. This photo looks like it would more likely be for a web page rather than for a company, it has a certain beauty about it that would appeal to online viewers but it doesnt look professional enough to be used in magazine/newspapers etc. In the second picture we can see first off that this picture was taken using a telephoto lens as its far away and still has a substantial amount of background in it the light that the photographer has depended on is ambient, natural. The picture seems candid and spontaneous but it may have also gone through some of the post processes the lighting may have been tweaked to make the photograph look more professional and eye catching, it looks as if its ready to be put in to a brochure or a magazine. Randy Scott Slavin from New York is widely known for his unique photography of city skylines, instead of the traditional view of a cities landscape following the horizon line, Randy distorts familiar American cityscapes by joining hundreds of photographs together to create this desired effect which: Reminds us that photography does not always depict things as they actually are. http://www.complex.com/art-design/2013/02/the-25-greatest-architecturalphotographers-right-now/randy-scott-slavin The photographs seem to depend on ambient light using a telephoto lens to get the whole picture in, the end products have definitely been edited and manipulated to fit the desired effect.
  13. 13. Architectural Ambient light because its the only light available?Wide lens the whole room is in one pictureObservational it doesnt seem to be manipulated in any way. Catching the scene as it isArtificial light because its the theatres lights?Doesnt seem to be edited Really simpleCould be used in: A brochure Newspaper Magazine Online review?
  14. 14. Illustration Photographs are often aided by text this is to give the reader the story and the visual representation at the same time, this can be used to influence the reader in different ways the use of captions can also come in handy here. The readers overall view can be changed with the use of illustration. The first image is a newspaper clipping with a snapshot of the event of a local skater who is performing a trick for the cameras. The photograph is taken with a wide lens as it gets most of the background in along with the overall focus the photo seems to be candid and observational and not in anyway controlled or manipulated because there are no effects and for images in news stories, the photographs are rarely edited anyway, the light seems to be ambient and with the use of the image amongst the text, it gives the reader an idea of what occurred during the event and also something to look back at whilst they read the story. The second image is actually an image of my own the text that accompanies the image tells the reader the prices and the sizes of the clothing in the catalogue/magazine of EMP. The images are clear yet are most likely edited creases may have been edited out of the clothing and the models have probably had their photo-shoot in a studio and possibly the end products have been through a post production phase. There is definite use of artificial lighting and it seems like a wide lens may have been used, although it could be a telephoto lens considering the image has almost a full person in it. The last image is another example of illustrious photography, the image is of the damage done by the Earthquake but the story is relatively un-related its about a woman who was cut off from the outside world when communication went down during a storm the image is of the destruction but it still shows just how bad the storm was. The photograph is clear, un-edited and observational.
  15. 15. Illustration Text accompanying the pictureOld photo? The colourRelying on ambient light its outsideCould be used in a magazine, on a web page, newspapers, even a gallery Controlled the family has been told how to stand and where to stand No sign of manipulation, just a scenic viewWide lens there is a lot of the background in this image
  16. 16. Medical Photography Medical Photography does not involve any post production techniques, the images are usually of medical procedures, injuries and diseases, patients, doctors and bodies in post mortem rooms also medical areas like: hospital wards. The photography uses a range of complex equipment and techniques, photographers use microphotography (close ups) to truly capture every detail, thermal imaging is used if needed (picks up heat spots etc.), time lapse is used, possibly to show the healing process of a particular injury to show the process of a particular procedure and so on. The first image is of a nurse checking the heartbeat of this baby in the maternity ward, the photographer has used a wide lens to capture this, it is a candid/observational photo as the nurse has not been instructed to pose in any way, they are going about their duties as usual. The lighting is ambient, maybe apart from a flash on the camera but there doesnt seem to be any use of flash here and I doubt there would be any flash due to some patients medical conditions. As mentioned before, there is absolutely no post production techniques used in this photograph as the images are supposed to be 100% trustworthy and essentially un-touched.The second photograph is taken during a medical procedure, the photographer has used a telephoto lens to get a detailed end product from a short distance away, the photo is again candid/observational as the surgeons have not been instructed to pose like this, this is their job and they are just going about their daily duties as usual the light is ambient and there would be no flash photography used in theatre as it would distract the surgeons and maybe even obscure the image, again there are no post production techniques as it would deem the end product un-trustworthy. Lennart Nilsson started out as a photojournalist in the middle 1940s, publishing a few photo-essays in Swedish and foreign magazines, he arrived in New York in 1953, publishing the first images of the human embryo, encouraging him to take more he has devoted his attention to photographing the creation of a human being (pregnancy).
  17. 17. Medical Photography Candid/Observati onal they are going about their duties havent been told to pose in any wayNatural/Ambie nt light the only lighting is from the lights in the operating roomBackground is slightly blurred?No post production no photo manipulationCould be used in: Magazine Newspaper Web Page BooksTelephoto lens from a short distance away still captures the main part of the image
  18. 18. Fine Art PhotographyThis type of photography involves using a wide range of photographic techniques to get a desired effect/message from the image. As much as fine art photography can be any variety of things, its usually more popular with: nudes, architecture and wildlife, final images can have a lot of post production techniques added on to them or none at all, again depending on the desired effect the end product is usually sold in contexts such as being printed and put in to books. The images are usually made just for viewing pleasure rather than for putting it in to contexts.The first image is a landscape photograph of an exotic stone-filled beach, the photographer has used a wide lens to capture this, at first glance this looked candid and observational however, it seems to have been manipulated during the post production process the light would have been ambient but it seems as if it has been made artificial through post production, possibly in Photoshop. I think both the light and the colour may have been messed around with to create this desired, exotic look for all the viewer knows, the original image could have had a grey and overcast sky. The second image is, first of all, in black and white the overall image seems to have been captured using the wide lens as its got a lot of landscape captured in the background. The picture seems controlled/manipulated I dont think this is the type of situation someone just stumbles upon, its too perfect, too controlled. What poses a question is, is there any post production techniques here? Has the tree and the person swinging on the tree been photoshopped in to the original landscape image of the sea? Or has just the person swinging been photoshopped on to the tree in a flooded field? Has anything been photoshopped at all? It does seem as if the saturation levels have been played around with to make some areas darker than others, the light looks originally natural and ambient but I think because the levels have been played around with, some light may be artificial. Florian Ritter is originally a German photographer who captures rough landscapes and people far from known civilisation. He also offers babies, toddlers, products, furniture and interior photography, he recently moved to Shanghai with his family. The image that I have chosen to show you by Ritter is called: Barn America. His images are usually edited with different contrasts they are usually in colour, only a few are in black and white.
  19. 19. Fine Art Wide lens? There is a lot of landscapeCould be controlled? The colours could be altered, some of the trees could be cut back to see more of the structureAmbient light could be artificial, dont think there has been any Photoshop or changeSeems candid/observational seems to capture the image as it isCould be used for : A web page Galleries BooksTelephoto lens? There is a fair bit of background not very close to the main focus of the image
  20. 20. Documentary Photography Documentary photography is usually capturing images for long term products and multi-strand narratives, maybe for a news story, an article, a newspaper story, a blog, subjects like this. The images captured are usually observational rather than manipulated, a range of lenses can be used during this. Using this, it gives the photographer the chance to show aspects of life and everyday situations for certain places, people or items essentially telling a story through images. The first image is from the photographer, Jason Florio, he has used a wide lens to capture this image of children in a foreign country playing English football. The photograph is observational, the children in this photograph have not been asked to pose like this, this is a spontaneous moment during a random football game, the light is ambient the image is in black and white which could suggest either age or because the image may be used in a newspaper. It doesnt seem as if there has been much, if any post production at all, maybe just a change in the contrast or maybe even the colour. The second photograph is by Claire Martin, she usually captures images of everyday situations from the streets of Vancouver. All of her images are alike, theyre very real and each has a story however, each is edited in some form, whether its blurring the background making the main focus stand out or whether its changing the contrast/colour. Her photographs are usually taken with a wide lens, letting the viewer see a lot of the background, some of her images look a little staged and manipulated but the majority are observational, the lighting is usually ambient although depending on how edited the photograph is, it could be artificial.The third photograph is by Steve McCurry, he explored the country of India taking photographs to document the people of Indias everyday life his work is usually captured with a wide lens, the images he produces are usually observational taking pictures of everyday life, the images look like there have been a change in the filter but other than that its natural and relatively un-touched.
  21. 21. Use this slide to annotate an archetype image Captured with a wide lensCould be used in: Magazines Newspapers Web pagesNatural/ambient lightManipulated? The colour? Could have been taken in black and white? Contrast? Contrast could have been changed so if its put in to a magazine, the image isnt affected by itObservational capturing the image in the moment