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Advice for soon-to-be college students looking to create their personal brands and take them online. Emphasis on LinkedIn and Twitter.
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Why I’m on LinkedIn and Twitter and you should be too
Essential keys to the digital job search
Disclaimer
• I’m not an expert. I just read a lot. (And I blog about how UNC seniors can use Web 2.0 job search strategies.)
• Goal: share my job-search experience and research thus far
Ask the Audience
• How many of you… – Are looking for a job?– Are on LinkedIn? – On Twitter?
• Why are you on those networks?
Why you need to use Web 2.0
• Scary stats– Fewer jobs + more grads and laid off workers – More competition
• It’s a Google world– Just like you Google a company, they Google you
Utilizing Web 2.0
• Create a profile and they will come. NOT.• You need a strategy.
Personal Branding
• Managing the way others see you – perception = truth. You are now a product.
• How do you want to be known?
Personal Branding Process
• Discover – this is the hard part• Create• Communicate• Maintain
This is our focus
Discovering your brand
• How do you want to be known?– What’s your passion?– What are your favorite classes?– How do your friends describe you?
• Eventually, your brand will become your “unique value proposition”
Brand Attributes
Also add human!
My “brand”
• Not sure what kind of job I want, but I’m best when I can be strategic, efficient and creative
I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.
Creating your brand
• Infuse your brand into everything– Resume– Cover letter– Business card– Portfolio
Take your brand online
• LinkedIn (must have)• Twitter (strongly recommend)• Faceboo (optional)• website/blog (optional)
You can use online to show off your work and become a thought leader or just have a web presence
• Facebook + resume • Recruiters are here, you should be too (plus,
it’s a Google entry)• Tone = professional, but personal (especially
for PR pros)
Optimizing LinkedIn
• Custom url (linked.com/kellygiles)• Have a picture! No red cups, please.• Craft a smart, succinct first-person summary• Use personal connection requests• Give and ask for recommendations• Other: groups, networking, promotion,
research (people and companies)
Example: My LinkedIn
Personal invite: include where/how you know the person
Summary: some variation of your brand statement
Custom URL: ideally, will have same extension for all accounts
Picture: head shot (color is probably better)
Advanced Options
• Research, networking and groups – help you communicate your brand
• Go to LinkedIn!
• Microblogging (140 characters max)• Recruiters are here, and so are CEOs and
PR pros• Lets you communicate your brand • Tone = friendly, personable and helpful
Optimizing Twitter
• Handle & bio• Website• Picture• Background• Follow people• Engage with @ and RT and tweet useful info• Would you say it in an interview?
Golden Rule
• Build relationships first. If you wouldn’t ask a stranger on the street for a favor, don’t think it’s OK on Twitter or LinkedIn.
Resources
• sdfstarheelsintransit.wordpress.com• Personal personalbrandingblog.com• Follow PR pros, personal branding and social
media experts on TwitterPR Pros/Advice
@heatherhuhman@PRSarahEvans@dmullen
Branding/Careers@danschawbel@sweetcareers@dailycareertips
Social Media@mashable@emd5005@Twitter_Tips
Questions?