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Personal branding is a requirement for everyone. Branding Pro Karen King shares: Why personal branding is a must-have, Personal branding lessons for business leaders, How to stand out from the competition, A framework for your brand strategy
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1 © 2012 Karen Kang All Rights Reserved!
PERSONAL BRANDING FOR
ENTREPRENEURS
@KarenKang #BrandingPays
2 © 2012 Karen Kang All Rights Reserved!
Content, Not Cosmetics
3 © 2012 Karen Kang All Rights Reserved!
What Do These Brands Have in Common?
Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc
4 © 2012 Karen Kang All Rights Reserved!
Be Bold Add Value
Evidence
5 © 2012 Karen Kang All Rights Reserved!
Zappos and Tony Hseih
Delivering Happiness
Photo source: Inc.com
6 © 2012 Karen Kang All Rights Reserved!
Vision Personal Story Consistent ID
7 © 2012 Karen Kang All Rights Reserved!
Target Audience Need
Competition Your Strengths & Value
What category can you lead?
How Can You Stand Out?
8 © 2012 Karen Kang All Rights Reserved!
Positioning Statement Goal: __________________________
9 © 2012 Karen Kang All Rights Reserved!
For Investors
Positioning Statement Example
Who are concerned about compe44on and commodi4za4on in online retail
I’m a visionary CEO of an online retailer whose unique brand is built on a happy corporate culture and awesome customer service That achieves consistent growth and profitability with empowered employees who delight our customers.
Unlike our compe4tors, we have the highest employee sa4sfac4on & brand loyalty ra4ngs.
10 © 2012 Karen Kang All Rights Reserved!
For A Strong Entrepreneur Brand Bold, New Ways to Add Value
Content, Evidence Unique Vision
Personal Story Consistent Identity
11 © 2012 Karen Kang All Rights Reserved!
Bake the Cake, Then Ice It
Cake = Rational value
Icing = Emotional value
CAKE + ICING = STRONG BRAND
12 © 2012 Karen Kang All Rights Reserved!
What’s Your Cake and Icing?
13 © 2012 Karen Kang All Rights Reserved!
Brand Promise
Define Your Brand Strategy
Core Values
Strengths
Personality
Image
14 © 2012 Karen Kang All Rights Reserved!
Monitor your online brand Help influencers brand you
Are you engaging?
Portable Branding
15 © 2012 Karen Kang All Rights Reserved!
Be an expert Leverage content
Ecosystem validation
Give back SMILE
Ideas to Brand Yourself
16 © 2012 Karen Kang All Rights Reserved!
Guide Your Brand, or Be Branded by Others
17 © 2012 Karen Kang All Rights Reserved!
Be Your Own Brand Manager
BrandingPays™ System
Positioning Messages Brand Strategy Ecosystem Actions
18 © 2012 Karen Kang All Rights Reserved!
Go for it!
Go for it!
Take Charge of Your Entrepreneur Brand
19 © 2012 Karen Kang All Rights Reserved!
Free Branding Tips and Newsletter
Leave me your business card
Ask me questions on:
facebook.com/BrandingPays
20 © 2012 Karen Kang All Rights Reserved!
Go for it!
Book sale and signing tonight!