Personal Branding for Career Growth - Feb 2012

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  • Greater Cincinnati Chamber of Commerce WE Lead Womens Leadership Development Program

    February 7, 2012

    Jennifer McClure President, Unbridled Talent, LLC

  • 2 years - President of Unbridled Talent

    5 years - Executive Recruiter

    7 years Social Media Anthropologist

    18 years Human Resources Leader

    Who Am I?

  • Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.

    Tom Peters, Fast Company, 1997

  • True or False?

    Personal Branding

    is all about getting a job.


  • True or False?

    Personal Branding

    is about image management.


  • True or False?

    I have a Personal Brand.

  • TRUE

  • Lets Talk About Some Brands

  • Provide the highest quality coffee, exceptional customer service, and a truly uplifting Starbucks Experience in the same

    way around the world.

  • Design & Innovation, Ease & Simplicity, and Quality

  • What is a Personal

  • Your Personal Brand is the perception that people have

    of you, as compared to other people in similar


  • Brands are built on what people are saying about you

    not what you are saying about yourself.

    Guy Kawasaki Author, serial entrepreneur

  • Why Is Personal Branding Important?

  • You are being Googled

  • Information found on-line is used by others to assess

    your credibility, knowledge & experience


  • You need to stand out in a sea of similar products

  • Job Security No Longer Exists

  • We must look upon ourselves as a company with our own intellectual

    balance sheet and brand name. We need to invest in ourselves and market


    Rather than employment security, funky people go for employability constantly

    updating their skills so that they are desirable to potential employers all the

    time and at any time. Jonas Ridderstrate & Kjell Nordstrom Funky Business

  • Exercise

  • What is your Personal Brand?

  • Exercise

  • What do you want your Brand to be?

  • Step 1 Develop A Personal Brand Statement

  • A Personal Brand Statement Should Be

    - Understandable & memorable

    - Synonymous with how others describe you

    - Support a larger goal that others will care about

  • Im an Executive Branding and Job Search Strategist. Ipartner with top level executives to define what differentiates them from their competition and strategically position them to land their next great gig.

    I am a social media trainer and consultant, specializing in LinkedIn, branding and recruitment.

    Im a turnaround management expert in the Federal sector. I take on challenges no one in their right mind would touch and transform losers into profitable organizations. Peoplealways say, If its broke, give it to Tim.

  • Step 2

    Use Social Media

  • Set Up a Google Profile

  • Build an effective LinkedIn Profile

  • Blog About Your Profession

  • Consider Twitter

    Twitter has helped me to know my customers, solve customer problems and to create relationships to be

    able to do that.

    There is a fabulous community of HR

    professionals engaging with each other via social media.

    My professional visibility because of my interactions

    on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportunities.

  • Step 3 Volunteer Yourself

  • Get Noticed

    Volunteer for projects at work Volunteer for projects outside of work Freelance Teach a class at a University or at your


    Write column, newsletter, blog Participate on a panel or speak at a


  • Finally

    Whats the most powerful word in Personal Branding?

  • THE

  • The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle in your department, in your company, and ultimately in your industry.

    Career Distinction by William Arruda & Kirsten Dixson

  • Whats your plan?

  • Thank you!