Greater Cincinnati Chamber of Commerce WE Lead Womens Leadership Development Program
February 7, 2012
Jennifer McClure President, Unbridled Talent, LLC
2 years - President of Unbridled Talent
5 years - Executive Recruiter
7 years Social Media Anthropologist
18 years Human Resources Leader
Who Am I?
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.
Tom Peters, Fast Company, 1997
True or False?
is all about getting a job.
True or False?
is about image management.
True or False?
I have a Personal Brand.
Lets Talk About Some Brands
Provide the highest quality coffee, exceptional customer service, and a truly uplifting Starbucks Experience in the same
way around the world.
Design & Innovation, Ease & Simplicity, and Quality
What is a Personal
Your Personal Brand is the perception that people have
of you, as compared to other people in similar
Brands are built on what people are saying about you
not what you are saying about yourself.
Guy Kawasaki Author, serial entrepreneur
Why Is Personal Branding Important?
You are being Googled
Information found on-line is used by others to assess
your credibility, knowledge & experience
You need to stand out in a sea of similar products
Job Security No Longer Exists
We must look upon ourselves as a company with our own intellectual
balance sheet and brand name. We need to invest in ourselves and market
Rather than employment security, funky people go for employability constantly
updating their skills so that they are desirable to potential employers all the
time and at any time. Jonas Ridderstrate & Kjell Nordstrom Funky Business
What is your Personal Brand?
What do you want your Brand to be?
Step 1 Develop A Personal Brand Statement
A Personal Brand Statement Should Be
- Understandable & memorable
- Synonymous with how others describe you
- Support a larger goal that others will care about
Im an Executive Branding and Job Search Strategist. Ipartner with top level executives to define what differentiates them from their competition and strategically position them to land their next great gig.
I am a social media trainer and consultant, specializing in LinkedIn, branding and recruitment.
Im a turnaround management expert in the Federal sector. I take on challenges no one in their right mind would touch and transform losers into profitable organizations. Peoplealways say, If its broke, give it to Tim.
Use Social Media
Set Up a Google Profile
Build an effective LinkedIn Profile
Blog About Your Profession
Twitter has helped me to know my customers, solve customer problems and to create relationships to be
able to do that.
There is a fabulous community of HR
professionals engaging with each other via social media.
My professional visibility because of my interactions
on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportunities.
Step 3 Volunteer Yourself
Volunteer for projects at work Volunteer for projects outside of work Freelance Teach a class at a University or at your
Write column, newsletter, blog Participate on a panel or speak at a
Whats the most powerful word in Personal Branding?
The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle in your department, in your company, and ultimately in your industry.
Career Distinction by William Arruda & Kirsten Dixson
Whats your plan?