hi, my name is Orsi Toth

i’ve been

workingin the [digital] communication industry for 10 years in 9 different roles through 4 countries,

with the help of 2 degrees - economics and sociology,

within agencies, in-house and building 2 startups, training or mentoring many more.

my work history leaves some confused.

yup.

but there is a theme behind it all.

i believe

inclear communication & solid brands that are built around a purpose,

beautiful, user focused & friendly products that bring

about change,

& that building new businesses is not only a vehicle to make money or even innovating exciting new products.

i believe

thatcreating new kind of cultures, never stopping to tweak the status quo, all has serious impact on the economy.

transparency, open organisations, purpose driven

marketing are on the rise, creating more sustainable

business models,

more honest conversations between companies & consumers, teaching wide audiences that it is possible to carve out your own path.

these are the values I want to serve with

whichever of my skills are most useful to bring

about innovation, growth & change.

& those strongest skills are

brand strategyproduct & project management communication & partnership building

workshops & talks

content

*click through to the one that’s most relevant to you

brand strategy

I firmly believe a brand can't be just an afterthought, nor is it dependent on large budgets or created in a void. a great brand is built on the purpose at the organisation's heart and every little interaction with the outside world nudges the process forward.

I’m also confident that a strategy is little more than magical thinking without identifying challenges first, then setting up an actionable plan and having guiding policies in place that help to make decisions and essentially providing style and branding for those actionable steps.*

*yes, also a total fangirl of Richard Rumelt

what I’ve done

as business-side startup co-founder I was responsible from building an appealing brand that would set us apart in the highly saturated market from scratch. since I’m convinced a brand is everything a company does, every detail of the product and all interactions with the consumers, I set out to create a brand that resonated with our millennial target audience of spontaneous, adventure hungry travellers who are fed up with overcrowded booking pages that don’t provide enough flexibility.

our strategy from the very beginning was to build on beautiful design and unusual user experience that made the search and planning as enjoyable as the travel itself. in our communication strategy, we relied heavily on content - blogposts about off the beaten track travel that converted bookings and beautiful imagery - as well as social media, early adopters and evangelists who connected with our idea of surprising, flexible travel search immediately.

Drungli has catered to 3 million visits to date, with 50k unique visitors a month and 13k strong active Facebook audience.

I helped to re-brand EDF as a green energy focused provider on the Hungarian market, both in ATL and social media - playing an essential role in creating and managing the online elements as well as the successful content & social media strategy

the heart of the campaign was a national call to action for messages to be saved in a time capsule. messages to our future selfs, messages to the future, strengthening conscientiousness about how most of our current energy resources are finite. the online content strategy was focused on educating the audience about more energy efficient and nature-friendly behaviours as well as spreading knowledge about interesting innovation in the sustainable energy and future cities space.

the full integrated campaign has won a Bronze Effie award in 2011

I pitched, created and managed the the 4-country EMEA launch strategy for Nissan Juke on social media. the city SUV, Nissan Juke targeted a predominantly male audience with a taste for the finer things in life as well as a lot fun, adventure and exploration.

I managed the development of an in-Facebook application and all video, quiz and lifestyle blogging content in Hungarian, Czech, Slovak and Romanian. the majority of the topics touched on sport, fine dining, contemporary dance events, quirky party recommendations, urban fashion and general lifestyle.

product & project management

the startup world as well as lean and agile processes have done a lot to facilitate the building of products that are solving existing problems and are actually needed. I believe in MVPs and customer development, rapid iteration cycles to find out whether we are on the right path and highly focused project management strictly prioritising features and tasks.

managing projects, I focus on delivering creative results on time and within budget - traits that were indispensable both for my startup and my client projects. I believe in leading teams by example and building great personal relationships that facilitate a better flow of ideas, trust and added motivation at times when the whole team needs to work a little harder and longer, together, in order to deliver.

what I’ve done

i’ve managed the creation of Drungli, both web app & iOS mobile application from scratch, including user and competitor research, ideation, UX design, road maps, launch & testing on lean principles as well as maintenance & promotion. a complex technical and IA challenge, the process involved anticipating user needs, designing our own database to handle flexible - open ended and multiple variable - queries, search algorithms and engines and liaising with several airline partners.

in-house at GrantTree, I’ve managed the redesign of the website for better conversion rates and more accessible content. my work involved managing user research with the lovely General Assembly UX course alumni, creating the information architecture and wireframes as well as managing the graphic design process until the point of having an approved layout.

i’ve also kickstarted the development of the Grant Matching Tool, the new GrantTree flagship product, managing user research and creating roadmaps for successful delivery.

I successfully launched the Hungarian 200 years of Peugeot campaign in 2011. the heart of the campaign was a microsite, detailing the history of Peugeot, publishing daily promotions and gifts for 200 days as well as an online shop and home for the Facebook based photo competition. the Facebook branch of the campaign ran on an embedded application, where users could enter a photo competition, vote on images and get information about the daily deals and gifts as part of the celebration.

communication & partnership building

due to working in the communication sector for 10 years as well as traveling and living in different countries and learning to get by on 4 languages besides my mother tongue, I learned to communicate with very different personalities, backgrounds and mindsets effortlessly. I believe in building genuine connections that are based on mutual interests, passions and real involvement - these are the ones that are lasting and strong foundations for future collaborations and ideas.

as an account or project manager, one of my strongest traits is to effectively harmonise client goals, needs and wants with available resources, manage expectations and understand how to deliver the best results.

for GrantTree, I’ve built fruitful partnerships with companies including Bloomberg, the Big Innovation Centre and the Angel Investment Network, that translated into great speaking and PR opportunities as well as client leads.

enthusiastically attending and organising networking and educational events, I was able to turn my conversations into promising client leads that turned into closed sales 80% of the time.

at the newly founded boutique online marketing agency Anesso, one of my most important roles was to pitch potential new clients and help closing deals with showcasing solid industry expertise and our creative ideas.

with this approach, I won clients like EDF, Peugeot and Nissan, an impressive feat for a practically unknown, new agency.

content

I started to blog in 2005, building an audience of several thousand people who for whatever weird reason enjoyed reading about my love life presented with an undeniable taste for drama and translating everyday events into poetic lines.

on a slightly more serious note, as startup founder, I relied heavily on the power of content and beautiful photographs from enchanting destinations. building partnerships with photographers, I’ve regularly published interviews with those specialise in travel imagery. I’ve written spontaneous, off the beaten track travel and quirky destinations, building an audience of 6k monthly readers for the blog, a number that, even more importantly, converted into bookings generating revenue and return visits on the main website.

my articles appeared in Barcelona based online startup magazine barcinno.com - my research on food waste and the accompanying article reaching thousands of people and generating downloads all over the world - and one of the three major Hungarian news sites, origo.hu.

I developed long form, educational content for GrantTree, to support the transparent, open communication about their services, around startup funding, available grants and all useful information about R&D Tax Credit in the UK.

workshops & talks

I enjoy the process of getting under the client's skin and connecting with their teams to find the solution that fits them the most. presentations and workshops are two of my favourite activities and I enjoy using the opportunity to build personal relationships, over-deliver on expectations, educate and share exciting industry expertise tirelessly.

i believe that finding ways to include the clients in the creative processes is a tremendously useful tactic for every agency. it generates more ideas and understanding on both sides, helps to manage expectations and create better work-flow as well as more ownership for each member of the team.

there is no positive outcome of us and them approaches, it’s time that collaboration replaces separation.

what startups need most are repeatable methods they can rely on. I developed and facilitated interactive workshop material to help them understand the principles of branding and marketing communication and their connection to the overall user experience.

the workshop includes brainstorming methods for articulating the company values and purposes, deeply understand the target audience and generate ideas as well as action plans for creative comms projects.

an articulate and experienced public speaker, I spoke about the power of purposeful branding on a dozen occasions, including the Pirate Summit, Stemettes’ Outbox Incubator and ITAerea’s entrepreneurship master course.

I’m happy working for

digital, product development & innovation agencies

• the likes of IDEO, Made by Many and Mint provide endless inspiration for understanding users better and better,

• coming up with fun new ways to generate ideas, • & include clients more in the process. • on demand projects or their own products, I’d be

happy learning from all of their processes.

creative agencies• choosing advertising as my major and career, I

didn’t know I will become so enamoured with communication and all the elaborate nuances of finding the right message and making it resonate.

• focusing on digital I love figuring out communication tools, especially content strategies that compliment the brand perfectly and help the company connect with its consumers.

• smart, optimistic and determined people. • a true community, where it’s natural to talk

about failures, learnings and changing the world. • I like complex roles with wider than usual

responsibilities, • & I’m also excited about the technology, endless

new ideas & all the innovation happening in the sector as well as creative new business models.

startups

• as a friend hunting for a new job once said, “I’m going for the roles I only barely qualify for, that is where I can really grow, learn and contribute”

• I love working for companies with huge aims and ambitious goals. aspiring thought leaders? attempting the impossible? breaking the way for others in organisational or technological innovation? let’s talk.

• sustainable development, green energy, education, sexual & mental health - all topics close to my heart.

companies that challenge

I am also

…faster on foot than Google calculates. every time.

yes, even in heels.

…read food blogs when stressed out or need inspiration.

…a choirgirl. since age 8, through all my city changes, i can’t shake my attraction

of singing in a group.

[… and I took all the images in here. ]

but enough about me. how are you?

talk to me: