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The main aim of our Linkedin workshop is to help job seekers in particular to improve your on-line personal branding as well as show you how you can use the site to add value to yourself, your job search and potentially your business. During the workshop the following major topics are covered: - the secrets to increasing the impact of your profile - how to ensure your profile is memorable - Keyword scoring - the power of boolean searching - Networking strategies - staying ahead of other people - Market intelligence delivered to you
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LINKEDIN WORKSHOP 2011PERSONAL BRANDING
@
@macs_jamest#nottsjobsfair
Who am I? Who are Macs?
If you use Social Media……you already have a
PERSONAL BRAND
The Social Opportunities:
Your biggest ROI:
Linkedin – Your ability Who uses it every day? Who doesn’t use it at all? What one thing do you hope to take from this evening?
Why is it so powerful?Over 250 million users worldwide13 million users in the UK – exponential growthLondon is most active City in the worldOver 46% are Senior Decision MakersFastest growing demographic = YOU!Based on “Key Word” criteria & BOOLEAN searchIt’s not Facebook BRAND YOU
Who’s Using Linkedin… and Why?
University students Graduates Job Hunters MD’s of SME’s HR Teams in Blue Chip Interviewing Line Managers The entire recruitment industry
What’s in it for you…?
Access to business informationAccess to recruitment managersAbility to search for anyone you want to find
What’s in it for you…?Build a network with other young professionals – the further your career progresses = not what you know its who you knowIn your 40’s, 80% of career opportunities come via your network – so start building it nowIt’s a way of you controlling communications with people like usPeople you deal with today… will you need them in 10 years time?
What’s in it for you…?
Digital is here to stay – if you’re not ‘with it’ you’ll be left behind
LINKEDIN WORKSHOP 2011SUGGESTED ACTIONS…
SMART PROFILES - youMy assumption – visibility & contactabilityKeyword/s and Scoring – ensure people you want to find you, can find you.Name & contact details in headline – be the easiest person (like you) to contact.Be memorable - visuallyGroups – be more “contactable”Recommendations – “people buy people who other people rate & trust”
Here’s one I made earlier…
The Search…
The Results
GROUPS & LIONSThere really is a group for everything you can imagine Get involved in Group Discussion If there’s only 1 Group you join… school/university alumni
LIONs
Searching How to use Boolean search… Saving (Boolean) Searches to increase efficiency…
Other Social Sites
We believe that you should be using…
Slideshare – as a learning portalAnd wordpress – to blog, to have an opinion on current business issues – build your brandFacebook – to follow brand pagesTwitter – jobs are posted all the time – learn how to listen effectively
Q&A…. And a quick
Just in case you’re interested…
You can click here to engage with Macs via the various social channels – http://www.macildowie.com/about/social-mediaMacildowie Dream Job functionality is worth a look http://www.macildowie.com/candidates/dream-job
Thankyou & Good Luck@macs_Jamest
