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Presentation at the National Military Spouse Employment Summit to a great gathering of military spouses already doing a very hard job while they promote themselves in their careers.
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Leveraging the Internet and Social Media for Your Job Search
Kathleen SmithClearedJobs.Net
National Military Spouse Employment Summit
My typical audience
But you are already a very social media savvy community!What could I possibly share with you?
Maybe just a new way of looking at things
Ways to leverage social media and your use of the internet…
Promoting yourself for a new job.
Advertising your business.
Finding a full time, part time or contract job.
Researching volunteer opportunities.
Being “available” for your different communities …..
Are you available in the ways that your customer wants to reach you?
It’s great that you are part of XYZ community but if the person who is looking for you is in ABC community, how will you connect?
Email address – not a time to advertise your interests.
Cell phone – not the time to share insights into your world.
Be a connector, not a stalker.
Doing the SWOT on the Brand of You….
Strengths……
Skills, abilities, clearance, SME
Work style
Network
Weaknesses…..
Do you need more .edu or certs?
Holes in your network?
Opportunities…
Learning new skills
Ability to move
Threats……
Does your brand need an overhaul?
Limited skill set?
Career sites for research finding open positions
Your “relationship” with a Career Site…..
Searching for positions to see what is out there.
Registering for the site by setting up a profile.
Registering a la carte services such as newsletters or job fairs.
Career Sites Career Sites can be as generic as Monster or as niche as ClearedJobs.Net
Career Sites’ revenue comes from advertising job postings, resume database licenses and other services that are charged to employers – not Job Seekers
Start wide with your search to understand who is hiring, where they are hiring and what kind of positions match your skill set
Finding the job descriptions with the “keywords” to put in your resume
Why set up an account on a Career Site? Apply for jobs on the site rather than uploading your resume from your desktop
Ability to manage your job applications and position searches
You can develop “Job Agents” which search job postings for you “24/7”
You can see how often your resume is viewed by recruiters – why is this important?
Remember to refresh your resume every 30 days
Job boards all have the same basic functionality: setting up a profile, researching job postings, applying for jobs and statistics.
Some job postings will take you to another site for applying for the job so that this can be linked to an ATS.
S
Where else should I register? Your “Favorite” Company Website
Set up a profile on a company career site as this is first place a company recruiter will look
OFCCP – (Hint : it’s not a rap song)
Other key information such as benefits and reviewing the overall corporate culture
Becoming an online Contractor
You are a “contractor” not an employee, paid by project not by the hour.
Most contractors have their own business – graphic designer, writer, computer programmer.
Set up your own portfolio and your own site such using www.weebly.com.
Most sites will ask you to take tests to see your qualifications.
(Competitive and filled with scams)
www.freelanced.com
www. Guru.com
www.elance.com
www.ODesk.com
Helpful videos on YouTube such as “Are You Bidding On The Wrong Elance, Vworker, and Odesk Projects?”
What is the top way to find a job?
Networking
Social Media Used for Recruiting
Social recruiting has been around forever, it just moved online in the last 10 years.
But, not everyone is using it.
The challenge is knowing who is and who isn’t, which you won’t know.
It is one aspect of marketing “You”: Are you using social media for “social” or career development?
Remember that your customers might be on different communication channels.
What do your profiles say about you?
Do you have the settings updated?
Are you sharing too much or the wrong thing?
Employers will use social media to screen potential hires.
Source: Recruiting Toolbox 2011 Survey of 300 employers
microbloggingand job searching ontwitter
Ways to Use Twitter to support your career search and development
In your profile “bio” include your skills and information recruiters to search
Follow companies that you are interested in and/or their job posting feed
Follow and connect with individual and company recruiters (their Twitter handles will be on their LinkedIn profiles)
Subject Matter Expert’s (SME) in the industry or community you want to work
Setting up a search string “military spouse jobs”
Search string for “military spouse jobs” to find positions and accounts to follow
Connecting with employer communities
social communication for added reach and networking
You never know who might be able to help your job search.
Ways to Use Facebook to support your career search and development
Active user of Facebook?
Be sure to set up the lists of people you share information with between your close BFFs and the general public;
Fill out your profile similar to your resume if you are in an active search
Not on Facebook?
Set up a minimum profile to be able to communicate and be found
“Like” companies, organizations, government agencies
Be part of key trade association groups in the industry
professional networkingand job searching onlinkedin
LinkedIn -- Three
Degrees of Separation
Ways to Use LinkedIn to support your career search and development
Creating your Profile properly which means:
Picture & Summary
List accomplishments
Blog, twitter, website
Update at least monthly, more so if in an active search
Status Updates – 2-3 times a week
Your Network – 500+
The “business” social networking community
Used by recruiters to search and connect with candidates
The social community most geared toward job search – it is a job board
Setting Up Your Profile
Step by step instructions that walk you through setting up your Profile
You can also import your resume to help set up your Profile
The system will prompt you to fill out as much as possible for your Profile to be complete
LinkedIn will help you build your network.
Building Your Network
LinkedIn will recommend people for you to connect with that are within one degree of separation to you
Only connect with people you know, or share a Group with
Standard template invitation should be customized
Always thank someone for a connection
You will get flagged if you try to connect with people you do not know
Find company info and make connections
LinkedIn Groups
Military LinkedIn Groups
In searching the Groups Directory there are 18 groups for military spouses and 23 military employers but this is just the beginning.
Job postings and connecting with recruiters and other business owners will be part of promoting yourself.
Entrepreneurial and can do spiritList all volunteer work on resumes and profilesNote station assignments on resume to explain gaps in resume and list that you are a military spouseFamiliarity with military jargon, culture and can work on base
Dale Carnegie, How to Win Friends and Influence People
"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.“
Thank you!
