Robert D. B. Turner 1150 Glen Echo Lane, Milford, OH 45150 * 513-237-5530 * rdbturner@yahoo.com

Connect on LinkedIn * Visit my Profile on About.Me

WORK EXPERIENCE:

2009-Present Marketing Manager – Digital Marketing & Social Media, Innotech Products, Ltd. dba HeaterMeals

Marketing Developed and executed our Marketing Plan with strategies to extend our brand across multiple channels. Oversaw the redesign & maintenance of company websites: created content and landing pages using CMS. Translated brand concepts into marketing campaign assets, i.e. emails, landing pages, images and videos. Reported on effectiveness of marketing efforts using web and social analytics. Wrote press releases, created website content, and email and social campaigns for new product launches. Worked with our CRM, Goldmine, creating sales and marketing reports. Served as an in-house writing resource with an adaptable style. Produced 8 marketing video programs for HeaterMeals product lines, and provided in-house graphics needs. Planned, budgeted, and attended tradeshows, and tracked ROI on each.

Social Media Created and implemented social media marketing strategy across six social platforms. Developed an Editorial Schedule for Facebook, Twitter and Google+ with an average of 400 posts for each. Worked with our various corporate teams to develop content for an average of 52 blog articles each year. Executed an average of 5 Facebook promotions each year, Grew Facebook community in 2012 by 591%, delivering 1649 new leads to sales. Oversaw email campaigns: Created editorial calendar with an average of 90 marketing emails per year.

SEO Set our SEO strategy and provided SEO solutions that increased our company’s search ranking. Increased the number of page visits from searches by 22.5% and total page views by 26%. Grew the percentage of site visits from targeted keyword searches by a combined average of 58%. Managed Google AdWords Campaign.

 

2007-2009 Content Producer: Internet Marketing and Social Media, EyeOn Media, Milford, Ohio Produced e-marketing assets for clients, and created content for social media marketing platforms.

 

2007-2008 Account Executive, Clear Channel / WKRC-TV, Cincinnati, Ohio Helped create marketing opportunities for station clients using on-air, web and social media platforms.

 

2002–2007 Marketing and Production Manager, Xavier University Television Center, Cincinnati, Ohio Supervised a team that created e-marketing assets for clients: Won 15 marketing awards in five years. Developed sales to reach annual funding needs, increasing client base by 25% year over year.

 

1999–2001 Sales Director, Ohio Center for Broadcasting, Cincinnati, Ohio Overall responsibility for business development efforts and managing our 20 person staff.

 

1998-2000 Inside Business-to-Business Sales Associate, Harris Broadcast Communications, Mason, Ohio Developed $1million in sales selling radio and television equipment to broadcasters nationwide.

 

1998-1999 Photo-Journalist, WTOV, Cincinnati, OH Prepared news & sports stories for daily newscasts.

 

1988–1998 Photo-Journalist, WYTV, Youngstown, OH Prepared news & sports stories for daily newscasts: won 22 awards in 9 years, 2 for Best Photographer.

 

EDUCATION:

Social Media Marketing Conference, 2011; Social Media Success Summit, 2012; Facebook Success Summit, 2012; Social Media Manager’s School, 2013

Youngstown St. University, Youngstown, OH: BA Communications, 1987 MA History, 1995