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My Professional Experience Begoña González Founder Marketing Talent Leadership 3.0. Digital Marketing 3.0 Liderando Talento. Success with LinkedIn strategies Begoña González Professional Experience

My Professional Experience

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My Professional Experience

Begoña González

Founder Marketing Talent Leadership 3.0.

Digital Marketing 3.0 Liderando Talento.

Success with LinkedIn strategies

Begoña González Professional Experience

Changing the rules of the game This is the game

You, Head of HR, are my target audience now.

My intention is present you a powerful marketing candidature. And I will try to convince you in a different way: to give you a competitive advantage in your company recruiting an unique professional, a marketing expert with a solid 3.0 background and more than 10 years of multinational experience.

My goal: to find a Recruiter with demonstrable ability to turn dreams into reality. And my dream is to share my future success adding an exceptional value in your company.

Would you mind to give me two minutes of your attention?

Let´s rock!

Begoña González Professional Experience

What can I do for you

Marketing & Communication – the search for marketing excellence

• Lead success. Team management transversely, integrating and involving different

areas of the company. Solve the communication in customer service, in management

and customer experience in digital communication. Always measuring the short-term

investment and generating benefits to the medium / long time.

• Create unique value. Turning the intangible value of the brand in tangible changing the

perception of the client / consumer. Creating brand experiences, connecting with current

and potential customers in a way more emotional and authentic. Your brand will

triumph offering experiences rather than products / services.

• Manage and coordinate events / conferences. Enhancing the brand according to the

previously defined strategy.

Begoña González Professional Experience

What can I do for you

Marketing & Communication – the search for marketing excellence

• Surprise. Exceed customer expectations to surprise them taking quick and accurate

decisions, adapting to a professional environment constantly and rapidly changing.

• Hear. Inside and outside the organization to know what they want, what they think and

what they need and offering the best product / service. Putting even on their skin and

understanding their reactions.

• Monitor. Results for decisions. Evaluate and establish metrics aligned with KPIs.

• Turning Around 1.0 to 3.0. Lead the transformation of the company renewing

Marketing strategy 3.0.

Begoña González Professional Experience

who I am… you can choose

I am the perfect cheff (yes, I said cheff)

that know what are the excellence

ingredients. And know to combine them to

produce market benefits.

Or a cliffhanger who perfectly knows the

art of climbing in our marketing landscape,

finding the path to create a brilliant

campaign.

Begoña González Professional Experience

Begoña González Professional Experience

SUCCESS CASE – EXAMPLE: Customer loyalty card

OBJETIVES

• Maintain our brand / product as the best option to generate more sales

• Generate greater number of prospects, step by step

• Unify database

• Generate traffic to the web

DEFINE TARGET

• Leads and Customers

COMMUNICATION KEYS AND SHAFT CONTENTS

• Tone, style , identity ... Communication rules

DEFINING CARDS TYPES AND BENEFITS FOR PARTNERS

• Club members will be exclusively Clients and former clients. They can enjoy all the

advantages.

DEFINE NAME

• Simple , easy to remember , what comes and transmits enough what we want

CREATIVE HUB AND PROPOSED CLAIM

Begoña González Professional Experience

COMUNICATION

• Exclusive phone number • Incorporated into the Web and RRSS • Having "Honorary members" (opinion leaders in the sector) that will sponsor the Club • Presentation to the emailing press • Launching new marketing material

DEFINING ACTIONS AND RECRUITMENT RETENTION

• Discounts for new products purchased or to contracted future courses • Volume discounts: discount undercover. We'll move as we interested (margins, launch

products, obsolete ...) • Progressive discount if you visit us on our stand, if we bring comments to our website,

if you participate in the forums. • Members get Members • Chats with leading figures • Breakfasts, roundtables, meetings on what interests us tucking each month • Invitation to Seminars and Conferences • User Meetings • Panel discussions • Chats / Forums • Special passes to shows and / or cultural events and sports

Begoña González Professional Experience

ACHIEVED GOALS

• Database updated with emails 100 % reliable • Increased sales by 4% • Greater customer knowledge • Position ourselves in the consumer's mind informed consumers • Create customer segmentations according to taste and buy • High ratio of responses to questionnaires valuation

Begoña González Professional Experience

SUCCESS CASE – EXAMPLE: How to plan 40 events per year

• Conceptualize your big idea. Whether you are doing or cocktail party, …setting a

theme gives the tone of the event and gives you a starting point when picking your food,

your music, your décor and more. The theme should be appropriate to the crowd for

which you are planning.

• Set a preliminary budget for them.

• View locations. Discuss roon rental cost. Determine what the hours are that you will

have access to the room. Define of the food come from the location or outside. Find out if

the venue can provide decorations or if you have to supply your own.

• Determine your menu with your caterer or facility, the timing and manner of

serving. It will be a buffet or a sit-down, appetizers ahead of time, and/or dessert bar.

• Decoration. Match your theme.

• Invitations. Create and send via email or via traditional mail. Publish in the RRSS.

• Make a to-do list timeline. Check the list and create a countdown to stay on the top of

the top of the little details. Check and double check your list the week before, the day

before and the day of to make sure that you haven't forgotten anything

What do you need for your Organization

Competencies based on testimonials from

my work partners and principal customers

Strategist person

Analytical

Decisive Thinker

Curious

Skilled Influencer

Courage to Challenge

Collaborative

Personally Credible

Begoña González Professional Experience

Strategies person

Demonstrates determination, resourcefulness and purpose to deliver the best results for you

Analytical

Demonstrates the ability to understand data and information quickly. Uses information, insights and

knowledge in a structured way to identify options and make robust and pragmatic decisions.

Curious

Future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add value

Skilled Influencer & Communicator

Demonstrates the ability to influence to gain the necessary commitment and support from diverse

stakeholders. Able to translate Marketing Strategies into relevant and concise communications

Courage to Challenge

Shows courage and confidence to speak up skillfully, challenging others even when confronted with

resistance or unfamiliar circumstances.

Collaborative

Works effectively and inclusively with a range of people.

Begoña González Professional Experience

I´m qualified for..

Marketing Manager

Digital Marketing Manager

Content Manager

Digital Account Manager

Strategies Marketing Manager

LinkedIn Manager

LinkedIn strategies Manager Chief marketing officer Digital strategies manager

Events Manager

Begoña González Professional Experience

Some (excellent) references

Visit my linkedIn profile and let see who they are.

Begoña González Professional Experience

Ask me about the future of marketing and

communication in your company

☛ Contact me:

[email protected]

☏ Phone: +34 696 33 90 85

Begoña González Professional Experience