/May  Johannesburg  Bless  You/  Photo  and  Video  Series/  

   

 

 

 

 

 

 

 

 

 

 

 

Every  year  in  May  young  creatives  take  the  streets  of  Johannesburg  in  a  way  that  has  never  been  done  before  yet  familiar  to  every  one  of  us  Joburgers.  The  team  brings  forward  vivid  images  of  the  lives  of  Joburgers.  The  photo  

series  unashamedly  idolizes  the  city  and  elevates  it  to  deity  status  by  suggesting  that  each  and  every  one  of  us  recites  an  unconscious  prayer  to  this  concrete  God  everyday.    

The  everyday  scenes  of  vagabonds  in  South  Africa’s  traffic  intersections  inspired  this  mirroring  photo  shoot.  The  idea  twisted  and  exchanged  roles  removing  the  hobo  and  replacing  it  with  you!  The  “normal”    citizen  who  is  supposedly  

contends  with  “less”  problems  because  you  have  a  home  to  sleep  in  every  night,  probably  a  car  and  three  meals  a  day.  The  series  then  asked  is  it  really  the  case?  Are  “normal”  or  “comfortable”  citizenz  living  without  problems,  and  if  they  do  are  they  less  “tragic”  or  worthy  of  donations  monetary  or  otherwise  from  strangers?  Within  the  20  seconds  

you  spend  at  a  traffic  light,  a  homeless  person  wielding  a  piece  of  cardboard  laden  with  carefully  planned  writing  regardless  of  the  shattered  grammar  can  tell  you  his  whole  life  story  and  have  you  retched  with  guilt  for  driving  that  car  or  even  having  clothes  with  no  holes  in  them.  The  stories  they  write  always  have  a  secret  weapon  or  a  trump  

card.  The  words  “May  God  Bless  You”  are  as  good  to  a  homeless  person  as  a  bank  guaranteed  check.  Is  there  a  better  guarantee/tool  than  an  all-­‐powerful  entity  responsible  for  your  existence?    

But  who  is  there  to  help  you  with  your  supposedly  “easy”  problems?  Who  is  there  to  help  an  accountant  who  is  ravaged  by  debt  yet  lives  in  a  mansion  and  drives  a  posh  car?  Who  is  there  to  help  him  with  change?  Is  there  help  for  

a  self-­‐confessed  gluttonous  and  greedy  B.E.E.  struggle  hero  who  religiously  prays  for  another  tender  after  several  already  won  and  squandered?  How  about  a  white  male  UCT  grad  that  cannot  start  a  business  because  he  has  a  low  B.E.E  rating  in  a  land  of  native  Africans?  The  series  supposes  that  in  all  our  differences  each  and  every  one  of  us  has  a  

prayer  to  be  fulfilled.  A  prayer  for  a  successful  day  in  Joburg.  The  images  drive  forward  that  we  are  all  the  same  at  the  end  of  the  day  when  we  retire  to  bed  or  under  open  skies.  

The  photo  series  does  not  “traditional”  captions  because  the  viewer  is  tasked  with  answering  the  posed  question  

 

 

Medium:                                                         Photo  Prints  Video    

Team  Creative  Director:  Banele  Rewo  Photography:  Sheri  G,  Vice  Nene  &  Rene-­‐Frank  (Amsterdam)  Videography:  SOOT  Copywriting:  Tamara  Kotelo  &  Banele  Rewo  Associate  Writer:  Selected  aspiring  creative  Production  Assistant:  Ntsako  Mitenda    Opening  Shoot  Workshop  

30th  March    4  Guest  Speakers  from:    Photography  Advertising  Graphic  Design  Software  Open  Floor  Idea  Exchange    Closing  Shoot  Worksop  

27th  April    2  speakers  (series  photographers)  1  recommended  by  Sponsor  Creative  Director  of  I  Create  We  Create  Open  Floor  Idea  Exchange    

Launch  Showcase  Event  

Friday  10  May  7PM  to  11PM  Ambiance  Music  Driven      Exhibition  Run  

Friday  10  May-­‐  Friday  24th  May    In-­‐  Exhibition  Talkthrough  

Sat  15  May  &  Sat  25  May  6  Speakers  giving  opionion  on  series        

50  Gwigwi  Mrwebi  Street  Newtown  Johannesburg            

   

/About/I  Create  We  Create  

Authentic   Creatives   is   collaborative   project   that   harnesses   individual   talent   and   augments   that   talent  through   group   exertion.   The   aim   of   the   project   is   to   collate   creative   talent   that   is   often   ignored,  misunderstood   or   ineffectively   utilised.   The   project   seeks   these   unique   and   special   individuals   and  surrounds  them  with  unlike  minded  creatives  to  produce  what  has  never  been  created  before.  Authentic  Creatives  places  one’s  level  of  formal  education  at  the  least  of  its  requirements  and  focuses  on  raw  talent  to   reveal   potential.  Once   this  potential   has  been   identified   it   is   then  easier   for   a   creative   to   then  enter  formal  education  and  excel.  

The   project   provides   a   platform   for   talented   individuals   to   collaborate,   contributing   their   expertise   to  create   a   product   e.g.   Photo   Exhibition,   online   campaign,   video,   documentary,   books   ,   music   videos,  outdoor  advertising  campaign  etc.  These  activities  are  credited  to  their  portfolio  as  sellable  proof  on  one’s  various   endeavours.   We   therefore   encourage   entrepreneurship   and   through   collaborative   efforts   to  produce  viable  businesses.  

www.icreatewecreate.com icreatewecreate Icreatewecreate

Website & Content Short Film Video Exhibition & Miller

 

Authentic  people  find  creative  ways  of  transporting  information  before  they  hit  the  print  button.  

 

 

 

 

Workshops  

I  Create  We  Create  prides  itself  on  it’s  ability  to  attract  talented,  young    and  aspiring  creatives  from  a  variety  of  backgrounds.  Our  approach  this  year  will  involve  a  two  day  ideas  exchange  workshop  pre  and  post  photoshooting.  

We  will  host  40-­‐50  creatives  who  will  interact  with  seasoned  guest  photographers  and  acclaimed  creatives  from  different  industries.  We  recognise  that  Industries  such  as  magazine  publishing  and  advertising  often  lack  “authentic”  creatives  with  raw  talent.  Our  speakers  will  use  this  opportunity  to  address  talented  individuals  on  opportunities  in  pursuing  specific  industries  for  a  career.  Our  acclaimed  guests  will  present  their  work  in  seminar  style  and  follow  up  with  inspiring  the  young  creatives  in  a  relaxed  idea  exchange  session.    

After  the  launch  event  the  resulting  photo  material  will  be  exhibited  over  a  period  of  two  weeks.  During  this  period  we  will  host  two  short  seminars  with  three  sesoned  guests  at  each  to  talk-­‐through  the  exhibition  for  a  period  no  longer  than  4  hours.  

 

ITINERARY  1ST  WORKSHOP 4  acclaimed  guest  speakers  (45  minutes  presentation)  and  1  hour  open  floor  Idea  exchange 1  Speaker  from  Adobe ITINERARY  2ND  WORKSHOP 3  Photographers  from  the  May  Johannesburg  Bless  You  Campaign  2013-­‐02-­‐26 Creative  Director  of  I  Create  We  Create ITINERARY  IN-­‐EXHIBITION  1ST  WORKSHOP 3  acclaimed  speakers  delivering  opinion  on  series ITINERARY  IN-­‐EXHIBITION  2ND  WORKSHOP 3  acclaimed  speakers  delivering  opinion  on  series  

 

 

 

 

 

 

 

 

Photographer  Profiles  

 

Rene-­‐Frank  Granaada  www.rfgartphotography.com  

 

Sheri  G  www.  sherigphotography.carbonmade.com/  

 

 

Vice  Nene  http://GodsKidBrother.tumblr.com