Chapter Revitalization�

Catalysts For Change:What We Saw First:Low event attendanceCompeting with webinarsHigh effort level Vendor heavyLack of networking

Recent Reflections:Twin Cities ARMA...better -End-user Driven -Decentralized -Solid Attendance Revenues -Board Member Incentives -...Active Board Members! -Lack Social Events...IBF model# of ECM Related UG's & Assoc.

A recap of the motivations that moved us last year, and some new observations that have motivated some of the adjustments we are putting in place now.

AIIM Structure has changed over the years, Chapters need to recognize and adjust.

Internet Benchmarking Forum...END USERS paying up to $40 GRAND per year!!

Lots of UG's and Associations we should be communicating and cooperating with.

AIIM Chapter Mission??

1. Provide education? (No, AIIM Roadshow and Certification Programs meet demand.)

2. Provide content? (No, EVERYONE is already providing content and it's easy to Google.)

3. Provide seminars? (No, Others have greater incentive and are better aligned with End-users.)

Provide Peer Networking? YES...between individuals AND regional organizations!

Where can we fill a real NEED.

How can we ADD VALUE rather than compete with OVER SUPPLY of legacy value.

pointing out some considerations for the benefit of anyone who may not have considered them previously or so others may openly disagree and provide another point of view.

Chapter Mission Statement??

To foster community among regional User Groups, Associations, Vendors

and End-users by facilitating tools and events designed to increase

participation, strengthen awareness and ultimately accelerate the adoption of ECM technologies.

Last year at leadership they were asking the question, 'what should our mission be'

This is just a suggested first draft of what is on my mind, and nothing official.

Network and Socialize

Lectures are a dime a dozen

Fragile economy

Networking = security

Participation Appeal

People like to share their own ideas and participate in conversations/solutions.

We are getting high marks for our open format.

We have reduced out planning time by 90%.

Vendors get to listen while End-users open up.

End-users Need to Lead

Sometimes nails don't like hammers. :)

If your a hammer, everything looks like a nail.

When vendors make all the topic decisions, bias can't be helped.

End-users get 'bent out of shape'

It's normal for AIIM to be vendor heavy....HOW MANY PEOPLE IN THIS ROOM REPRESENT A VENDOR?

Let End-users lead and we will SERVE.

IBF

Try forming End User Topic Committiees ...and have them meet for 30 minutes immediatly following other events to make it easy.

The 'Vendor Advantage'

Can we gift wrap that for you?

VENDOR RESPONSIBILITIES:

Invite your customers to a FREE event.

Prepare nothing

Buy them drinks for 25 cents

LISTEN to them discuss topics IMPORTANT TO THEM

Gold and Platinum sponsors get a 'Reserved' table. (Table Tents with "Thanks for your sponsorship Vendor X"

Annual Sponsorship ...get tactical

XNot Enough

WHAT DOES THE BOARD NEED TO DO?

Build and maintain list of potential sponsors.

Include fields for -When do they like to give -What do they like to give -Their topics of interest?

Create Sponsorship Calendar -with reminders -capable of passing on...

Divide list to board members

Offer incentive for target $ -$1K toward AIIM national? -AIIM Certification Training?

Sponsorship Packages

Platinum Marketing & Membership Package $2,500.00· Recognition and introductions at all six MN Chapter events· Reserved Table at five Thirsty Thursday events.· Prominent display of company logo on Minnesota AIIM communications & website.· Three (3) AIIM National Professional Memberships

Gold Marketing & Membership Package $1,500.00· Recognition and introductions at three MN Chapter events· Reserved Table at three Thirsty Thursday events.· Prominent display of company logo on Minnesota AIIM communications & website.· One (1) AIIM National Professional Membership

Silver Marketing & Membership Package $300.00· Recognition and introductions at one MN Chapter event of your choice.· Company logo on single event communications

ECM Central

Become 'Command Central' for all ECM related activities in your region.

Connect with other User Groups, Associations, etc.

Create and offer a centralized 'Calendar of events' for ALL ECM RELATED GROUPS to use.

Organize an annual meeting with regional ECM group leaders to share ideas.

Maintain 'regional ECM directory' of who's who. ADVERTISE IT, but don't make it public. (We don't want to publish personal contact info)