This slide shows facts about recruitment marketing using Star Tribune in the Minneapolis Minnesota market.
Text of Minneapolis Jobs Overview.10.09
1.Star Tribune & StarTribune.com/jobs work!
2. Sunday Star Tribune is the Top Job Source for Adults in Minneapolis & St. Paul Percent of Metro Adults Who Would Use Source if Looking for a Job (Top 10 Mentions) Q: What sources would you use if you were currently looking for a new job Source: Scarborough Research Custom Study 2007 (R1), Mpls-St. Paul CBSA 3. Consumers ranknewspapersas the most believable andtrustworthy source ofadvertising information* * MORI Research and NAA, How America Uses Advertising 2009 4. Local Content Local Jobs Local Solutions 5. StarTribune.com/jobsA monthly average of 3,059,525 page views July - Sept 2009* * Omniture 2009 July-Sept Avg. 6. Total Sunday Readers: 1,116,465 * Total Jobs Section Readers:232,436 ** Nearly one quarter million people read JOBS each Sunday * Scarborough Research Corporation 2008 (R1) Mpls/St. Paul CBSA ** Scarborough Research Custom Study 2007 (R1) Mpls/St. Paul CBSA 7. StarTribune.com/jobsA monthly average of 254,138 unique visits July - Sept 2009* * Omniture 2009 July-Sept Avg. 8. Star Tribune has been a trusted source of news, information and advertising since 1867 9. StarTribune.com/jobs A monthly average of783,892job viewsJuly - Sept 2009* * Madgex Job Board Manager 2009 July-Sept Avg. 10. Workforce planning and building pipelines for future hiring needs instead of reaching to openings when they are already beyond mission critical can help employers stay one step ahead.*Newspapers help develop brand loyalty with mass reach, frequency and credibility. Use of newspapers and the Internet reinforces consumer confidence.*** Information and Networking for RecruitersElectronic Recruiting Exchange, 2005** NAA/Google April 2008 11. StarTribune.com/jobs A monthly average of61,606job appliesJuly - Sept 2009* * Madgex Job Board Manager 2009 July-Sept Avg. 12. The greatest challenge torecruiting and hiring in the next five years is thelack of qualified candidates.*Newspaper readers arehighly educated. ** * Kennedy Information Recruiting Trends 2009. ** Scarborough Research Corporation 2009 (R1) Mpls/St. Paul CBSA 13. StarTribune.com/jobs 166,017registered job seekersin Jobs databaseJuly - Sept 2009* * Madgex Job Board Manager 2009 Sept 14. Workers over age 50 will makeup more than half of theworkforce by 2011 and close to 80% by 2018.*Newspaper readers are traditionally older. ** * Managing Demographic Risk, Harvard Business Review 2008. ** Scarborough Research Corporation 2009 (R1) Mpls/St. Paul CBSA