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Millennial's in Manufacturing Presentation. Presented at the Inland Empire Manufacturing Summit on Feb. 21st, 2014. This presentation talks about the opportunities and challenges that millennials or Gen Y, presents to manufacturing and blue collar industry. By Jon Burgess of RedFusion.com
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Who are Millennials? (Gen Y)• Born after 1980• Tech-savvy• Confident• Connected• Independent• Self-expressive• Open to change• Pop-cultured
40 %of Millennials are of minority or racially-mixed.
Technology
“It’s not so much that Gen Y’s are tech savvy — they’re tech dependent. “ - Aaron Kesher 2011 Society for Human Resources Management Annual Conference
35+ are Digital Immigrants
Digital Natives
Education
• On pace to be the Most Educated
• In 2008 - College Enrollment Hits All-Time High, Fueled by Community College Surge
• 89% Latino young adults say that a college education is important, yet only 48% plan to get a degree
Challenges
• Millennials need to be Unique• Less priority on Work Ethic• Long-term Loyalty to the same company
http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf - pg 20Pew Research Center
Opportunity
• younger members focus on : the opportunity to lead, the opportunity to learn, and the opportunity to make a difference.
• Younger generations also want to associate themselves with an organization that is making a meaningful difference,
Belonging
Spontaneous Group Creation – Facebook, Twitter, Meetup
“The behavioral differences between a 20-year-old and 60-year-old are age differences. However the decision to join, or not to join, an association isn’t an age difference. It’s a generational difference…”
Younger people seek and demand a return for membership, including tangible services, high levels of accountability, identifiable advantages, a sense of community…
Labor Union Membership Decline (Bureau of Labor Statistics)
1982 - 20.1%2013 - 11.3%
Manufacturing & Labor Unions should be concerned about the value they are providing members/employees
Pay Expectations
http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf - pg 25, 27Pew Research Center
2X Young employees expect to move up the ladder quickly.
http://www.pewresearch.org/quiz/how-millennial-are-you/
Take the Millennial Quiz
Sources
1. http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/2. http://www.redfusionmedia.com/arc_managing_generation_Y_millennials.htm3. http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf4. http://www.pewsocialtrends.org/2009/10/29/college-enrollment-hits-all-time-high-fueled-by-community-college-surge/5. http://www.pewhispanic.org/2009/10/07/latinos-and-education-explaining-the-attainment-gap/6. http://www.pewresearch.org/quiz/how-millennial-are-you/7. The Evolution of Member-Based Associations – Gen X and Millennials – Andy Narrai http://www.trefoilgroup.com - 11/20138. http://www.inma.org/blogs/earl/post.cfm/how-publishers-can-embrace-digital-natives-and-digital-immigrants9. http://www.bls.gov/news.release/pdf/union2.pdf
Copyright 2014 – Jonathan M. Burgess MBA – RedFusion Media, Inc.
www.google.com/+jonburgesswww.twitter.com/jonburgess | www.twitter.com/redfusionmediawww.redfusionmedia.com