MeetMichelle Cook aka

Marketing Professional

Table ofContentsThe Past...--------------------------------------------Lifelong LearnerMy educational history

Lifelong LeaderMy leadership roles

Personal AssetsMy passions, strengths, & skills

Work ExperienceMy corporate, community, & campus work

The Present...--------------------------------------------Michelle’s PurposeMy 8 Cylinders of Success

My Greatest AchievementMy best work to date

Other Work I’m Proud OfMy other evidence of great work

The Future.--------------------------------------------My Ultimate GoalsMy personal & professional vision

Contact MichelleMy email, phone, & mailing address

The Purpose--------------------------------------------

TO SHOW YOUwho and I’m and what I am up to so that we can explore the possibility of working together in the near future

ThePastWhere I’ve Been...

Lifelong LearnerUniversity of IndianaKelley School of Business - MarketingCollege of Arts & Sciences - SpanishGraduation: May 2012

University of Seville, SpainStudy abroad program, January – May 2011Focus in Spanish Linguistics, Grammar, and Business Spanish

Lifelong LeaderIndiana University------------------------------------------Alpha Kappa PsiProfessional Committee Co-Chair

Hutton Honors CollegeMentor

Emerging Markets ClubEmerging Markets J ournal Writer

Independent--------------------------------------------Up ’ N ’ Over StablesManager of horses’ training schedules

Bloomington Animal ShelterVolunteer

Career--------------------------------------------Aspen Marketing ServicesAnalyzed data and organized information and insights for client presentationsSpanish translations and editing

The Clutts Agency, IncRelocated to Dallas, TX to pursue an interest in the entertainment industryEdited and critiqued movie scripts for producers in LAManaged Adult Broadcast division while supervisor was out of office

The Royal Lusitano, Horse BreedingStarted and trained 6 horses, winning 6 Regional Champion titles, 4 National Qualifiers, and 1 National Champion title

PersonalAssetsPassions----------------------------------------Curiosity: Discovering the WHYStriving to understand the consumer, his culture, & how it impacts his decision-making

Hispanic MarketingIt’s more than tacos and “hola”

TravelOpening my eyes to new cultures

Other InterestsHorses, Cooking, Photography, Hiking

Skills & Subjects--------------------------------------------Statistical AnalysisDeveloping insights and solutions through programs such as Excel and SPSS

Spanish Language ExpertFluent in Spanish and able to teach it

Compassionate ListeningAbility to hear beyond the words

IdeationCreating value with whatever is present

Strengths--------------------------------------------ActivatorCan turn thoughts into action

AchieverGreat deal of stamina and work hard

DisciplineCreate order and structure for excellence

StrategicCreate alternative ways to succeed

MotivatorEngagement of team members in their areas of strength

WorkExperience

The Royal Lusitano--------------------------------------------SHAPE Annual Run-A-ThonRaised $5K for operational budget

2003 High School ConferenceA full day of workshops and life skills for 1,000 high school students in LA

AMC Beautiful Struggle ConferenceA day of empowerment for African American boys and men to unite

Black Male Think TanksA weekly space for African American boys and men to discuss their issues

The Clutts Agency--------------------------------------------BBSA Annual RetreatA full weekend to foster community among new students

The Hall of UnderstandingA diversity week experience to create authentic conversation on campus

PotlucksA weekly event to feed people physically, mentally, and spiritually

Black History MonthA week of education on the role of African Americans and business

Aspen Marketing--------------------------------------------Management Leadership for TomorrowServed as their Associate Director of Talent Recruitment

Driving School for LifeA monthly event to help young professionals find their purpose

PotlucksA monthly event to feed people physically, mentally, and spiritually

30 Day Do ItA monthly goal setting group that holds people accountable in a fun way

Career Change ChallengeA 30 day program to help young professional change their careers

ThePresentWhere I Am...

Michelle’sPurposeOrigin--------------------------------------------• Principles » My Dashboard Work hard every day. Remain optimistic. Make someone laugh today.

2. Passions » My KeysUnderstanding the driving forces behind someone. The need to know WHY.

3. Problems » My FuelWasted hours. Lack of proof. No attention to detail. Guesswork. Stagnant behavior.

4. People » My MotorFamily, friends, co-workers, clients, mentors, strangers. We all interact each day – let’s make that interaction the most positive it can be.

Destiny--------------------------------------------5. Positioning » My LaneBe the best Marketing Professional I can be, especially within the realm of Hispanic Marketing.

6. Pioneers » My Pace CarsMartha Zipper. Eric Cook.

7. Picture » My Road MapLead a life and career that is bold, visionary, innovative, and life-changing. Business Leader » Social Leader » Game Changer

8. Possibility » My DestinationA world where the potential of one’s culture is unlocked & where Hispanics are not seen just as a business opportunity but as a people.

Purpose Statement--------------------------------------------Purpose » My GPSMy purpose is to investigate, analyze, and discover the true meaning. I will explore different cultures, and through my passion in statistical analysis and Hispanic marketing, I will bring exponential value to any company willing to listen. I believe in community and in the potential it brings. I strive to bring communities together for optimal results and happiness.

My GreatestAchievementSummer 2009--------------------------------------------Working student in the EQUINE Industry1 National Champion.4 National Qualifiers.6 Regional Champions.1 Girl’s hard work, patience, dedication.

I am very proud of my work at the Royal Lusitano. Working with horses involves much introspection and reflection. Through the horses, I learned so much about myself and surprisingly how to better relate from people. To win nationally on top is incredible to me.

FutureContinue to learn from the horses in my life, about myself, patience, mental presence and body language, and management of people.

Insights--------------------------------------------MirrorsHorses are mirrors of their humans. I was taught to stay present in the moment, to breathe deep, and to bring a positive attitude to work everyday.

ManagementLike every individual, horses respond differently to different techniques. Everything comes down to pressure. Ask politely, increase until desired result is achieved, and then back down to lowest pressure.

BalanceLearned to balance desires from multiple clients and trainers.

Other Work I’m Proud Of

Tus bebidas favoritasChanged the wording on a national Spanish slogan for ABSOLUT vodka

Sears Mobile Gift CardsProject in which I analyzed quantitative, qualitative, and social media research.

Friend ExtraordinaireLate night consolations, support, smiles and laughs.

Study Abroad Sevilla, SpainFive-month cultural immersion in Spanish culture. Eye-opening, life-changing, inspiring.

TheFutureWhere I Am Going.

UltimateGoals

Professional------------------------------------------------------------------

Become a leader in Hispanic Market Research and deepen companies’ understanding of this segment.

To travel to Latin America and consult companies there.

To expand the frontiers of knowledge.

Personal------------------------------------------------------------------

Live a meaningful life professionally, socially, and introspectively.

To continue to explore my passions and discover new passions along the way.

But perhaps most importantly to recognize and be thankful for all of the blessings in my life.

Contact MichelleEmail --------------------------------------------

cookmie@indiana.edu

Phone --------------------------------------------

(630) 639 - 6036

Mail --------------------------------------------

Michelle Cook428 Brownstone DriveBloomington, IN 47408