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WHO I AM…Classically trained senior brand marketing leader with a 15+ years of experience in growing base businesses’ sales, profitability, and market share, as well as leading innovation in Fortune 500 and mid-size CPG companies. Led the development and/or launch of $300,000,000 of nationally recognized, award winning new products, such as Jimmy Dean Breakfast Skillets and Bowls, Healthy Choice Greek Frozen Yogurt, and Orville Redenbacher’s Pop Up Bowl.
WHAT I DO… intersection of consumers + brand management + innovation Expertise in consumer insights, brand marketing, new product development, P&L management, traditional & digital promotions, and cross-functional collaboration that results in measureable and sustainable sales and profit growth.
Companies that typically hire me:
o Face flat or eroding revenue and profits.o Have core products that are mature or declining.o Lack penetration in growing channels of distribution.o Struggle with gaining optimal ROI on marketing spend.o Are unsure about how to enter new or increasingly competitive markets.
WHERE I WAS EDUCATED AND EMPLOYED…o Claremont Graduate University - Peter Drucker & Masatoshi Ito Graduate School of Mgt.:
MBA-Marketing and MA-Organizational Psychology (emphasis on Consumer Research)o ConAgra Foods – Director of Marketing Innovation (~7 years)o Sara Lee (~6); Borden Foods (~3); SC Johnson (~2)
HOW I ADD VALUE…History of bringing top and bottom line results to consumer driven organizations:
I add value by:
o Blending sound strategy, team leadership, and P&L stewardship to deliver sales, profit, and market share growth
o Partnering with senior leadership and internal/external stakeholders to drive continuous improvement and ROI
MICHAEL WELLNERDirector of MarketingSenior Brand Manager
Naperville, [email protected]
www.linkedin.com/in/michaelwellner/@MichaelJWellner
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o Shaping, launching, and promoting new products that consistently deliver accelerated revenue growth and heighten brand positions
Michael Wellner ([email protected]) Consumer Insights | Brand Management | Innovation
Primary CompaniesI’m actively pursuing these … looking to make more contacts, find actual openings and obtain information interviews.CPG Industry Non-CPG IndustryBush Beans 3MFisher Nuts AbbottHershey ArtztaJelSert BaxterKellogg’s/Keebler Cars.comLand O’ Lakes Chamberlain GroupMcCain Foods DeVry/Becker Professional EducationMiller-Coors EcoLabNew World Pasta Estee Lauder/AvedaRed Gold Mead JohnsonSargento Motorola SolutionsRust-oleum Reynolds Consumer ProductsWrigley Valspar
Help Me Companies I’m interested and think there’s a potential fit. I need contacts and insight.CPG Industry Non-CPG IndustryAmerican Natural Foods Ace HardwareConstellation Brands A.C. NielsenDanone AllstateDean Foods Best DoctorsDr. Pepper / Snapple CarXKemps CVSMizkan Danone (Numico)Nice Pack McCormickR&B Foods TakedaSartori Cheese True ValueSmuckers TopcoSpectrum Brands US Foods
Sample titles for me…Director of Marketing Director of Marketing InnovationDirector of Product Management
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Senior Brand ManagerSenior Product ManagerSenior Marketing Manager
