FRONT COVER: Professional Storyline

of Ben Weinheimer

MGMT 697Social Media Final ProjectDecember 6, 2013

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Introduction – “Yawn” Ben Weinheimer• SUNY Geneseo Graduate – BS in Accounting• UMass Amherst – Isenberg School of

Management MBA Candidate – Expected June 2015

• CPA Candidate – Expected January 2015• PwC Audit Associate 2006-2007• PwC Tax Associate 2007-2009• PwC Tax Senior Associate 2009 – 2013• PwC Tax Manager 2013 – Present

I currently work in the Tax Reporting Performance Improvement practice at PwC. My current advisory role includes process improvement analysis, tax software implementations, Sarbanes-Oxley 404 guidance, and accounting for income taxes under U.S. GAAP.

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The truth is…..• I am a public accountant who longs for more than crunching numbers. • I understood this when I began my professional career as an external auditor…..

• I would not last as an external auditor because I felt like people were scared of what I would find. It was a tense relationship and one I did not enjoy.

• I knew this career was short-lived so I switched to Corporate Tax. This included tax compliance and reporting services.

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Job Security? • Two things in life are certain: Death and Taxes• I was still a public accountant, but the tax compliance and reporting side of the business

was more favorable to my natural skill set.

• Who would not want to help clients fight off the Internal Revenue Service?!!

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Next Stop: Tax Transformation • The skills developed in the first 5 years of my career were an

excellent foundation to embark on a purely tax consulting role.• The latest move was to the Tax Reporting Performance Improvement

practice. • This is a National role within PwC and I devote my time to many

aspects of tax transformation for major corporations.• This includes process improvement analysis, tax software

implementations, Sarbanes-Oxley 404 guidance, and accounting for income taxes under U.S. GAAP.

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Aspiring Professionally• Of course, that is not all I have done in the last 7 years….• I completed the Certified Public Accountant exam in May of 2012.• In order to be certified in Massachusetts, I need 150 credit hours and

I have 3 years to complete it. • Thus, I enrolled in the Isenberg School of Management to pursue my

MBA.

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There is more than work…• I am an avid sports fan and like many sports. I played soccer,

lacrosse, and basketball growing up.• For a boy who grew up in Syracuse, NY, I enjoy Boston teams due to

my Grandfather’s influence. I dislike the Yankees!!!!

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I also enjoy golf… • When I can find time, I love to play 18 holes. I find peace and

serenity when I am on the golf course and the world just slows down. These days, this time is difficult to find!

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Healthy Living • Interestingly enough, I was on a project in Texas for work for the last

year and half. I ate many delicious steaks during this time and gained a few extra pounds…..woops!

• I decided I needed to get back to my fighting (normal) weight and began a rigorous morning routine. I run about 4 miles every other day and do interval weight training as well.

• I have lost the 28 pounds I gained and I have never felt better!

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Social Media Strategy • This class has really opened my eyes to the professional branding abilities

of social media. It has also shown me that you can engage potential target audience through a specific strategy.

• Given the conservative nature of the Public Accounting industry, it has been difficult to put my vision into play. However, I felt LinkedIn provides the best platform for immediate engagement with my target audience.

• I will utilize Twitter to deliver industry news or any tax accounting or tax technology updates that I find relevant. I will not lean on Twitter for consistent engagement with my target audience. It will be more of a platform to inform those interested and point them to other platforms.

• Lastly, I hope to develop a tax technology forum to discuss everyday issues with my target audience. This piece is still being designed, but it would be the best way to develop relationships and build trust with my target audience.

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Social Media• Give me a shout on any social network! Whether it is professional,

personal or anything in between, I am happy to chat!!

Ben Weinheimer or @bweinheimer17