➵  KLEINES BLOND

➵  Jewelry boutique ➵  Ponte Vedra Beach, Florida ➵  KLEINES BLOND jewelry and other modern, name brand jewelry ➵  Upper middle class 15-40 year old women Mothers & Daughters College Students Fashion Forward

➳Egyptian structure ➳African inspired ➳Vintage style ➳Handmade in Florida

company prof ile  

➵ Ellie Bing

➵ Rosie True

➵ Penelope T

competitors

goals & objectives

Create Awareness for Kleines Blond in my target demographic area.

(Ponte Vedra Beach)

Get my ad campaign in 3 local magazines.

Get at least 100 people to show up to my event.

Get 3 local blogs to post about my event.

Ad Campaign in 3 Local Magazines

➵ We will place our campaign in local magazines that our target market reads.

➵ Get at least 3 ad campaigns published in July.

➵ Make sure campaign highlights the event.

➵ Measure by counting how many magazines we were published in by July.

Posts by 3 local Blogs

➵ We need to attract local blogs that our target reads to post our event ➵ Vertebrae Vintage

➵ Worn & razed

➵ Stone fox style

➵ We will attract their attention by sending them invitations and a catalog.

➵ We will measure by seeing how many bloggers ended up posting about us

Vertebrae Vintage //Megan Mcdearman

100 event attendees

➵ We want at least 100 people to attend our opening day event.

➵ We will send Facebook invites and mail outs.

➵ We will keep track of attendance by counting the number of people who come.

Drive traffic to our website & blog and establish an online presence.

Post 10 photos of Kleines Blond pieces to the Instagram in the

first month.

Make a Pinterest page and pin board with 20 pictures of the Kleines Blond

pieces in the first month.

Get 2,000 Facebook likes in the fist month.

Post 10 photos of Kleines Blond pieces to the Instagram in the f irst month.

•  Make Instagram account.

•  Link from our blog and website.

•  Make sure the content is relative and fresh.

•  Make sure that the content had positive feedback.

•  Measure by keeping track of posts.

Get 2,000 Facebook likes in the f ist month.

•  Get our current customers to share our page.

•  Hold contests.

•  Product placement

•  Don’t spam.

•  Measure by counting likes at the end of the month.

Make a Pinterest page and pin board with 20 pictures of the Kleines Blond

pieces in the f irst month.

•  Count how many posts were made in the first month with the Kleines Blond pieces.

•  Measure the traffic to the pieces based off of Google Analytics.

Become the leader in our niche market.

Have 10 “niche” discussions on our

blog.

Attend & have brand presence at one “niche” event

in the first year

Have at least 200 people visit our

booth at the Moroccan Shrine.

Have 10 “niche” discussions on our blog.

•  We will create a blog and start conversations with our niche market about trends in jewlery and fashion.

•  We will measure this by time and amount of posts.

Have at least 200 people visit our booth at the Moroccan Shrine.

•  We will have a small booth by our banner at Morocco Shrine with our product, campaign, and business cards.

•  We will count the amount of people who stop by our booth and show interest.

Attend & have brand presence at one niche event within the f irst year.

•  We need to attend one local niche event the first year to stand out from our competition.

•  We will have a booth/banner at the Fall Jewelry and Gem show.

•  We will measure this by the amount of events we attended.

The Campaigns…

240 A1A North Ponte Vedra Beach, FL 32082

(904)249-5454 Mondays-Saturdays

9-7

Jewelry Boutique

240 A1A North Ponte Vedra Beach, FL 32082

(904)249-5454

Jewelry Boutique

240 A1A North Ponte Vedra Beach, FL 32082

(904)249-5454

Mondays-Saturdays 9-7

Come join us, July 15, 2014 at 3 pm to celebrate our store opening!

Kleines Blond Jewelry Boutique carries

intricate statement necklaces and cultural themed jewelry.

We will have live music,

complementary champagne and appetizers!

240 A1A North Ponte Vedra Beach, FL 32082

(904)249-5454

Kleines Blond Grand opening Event

Chosen vehicles

Vehicle name: Beaches Journal Type of media: Traditional, magazine Audience profile: $716 Geographic reach: Ponte Vedra & St. Augustine Number of impressions: Direct mail out to 11,800 homes from St. Augustine to Ponte Vedra Release date/time: Monthly

I chose this vehicle because it is reasonable pricing and great exposure to my target audience area.

Vehicle name: Morroco Shrine Lobby Banner & Booth Price: $2,500 Type of media: Non-traditional, Lobby Banner & Booth Audience profile: Niche market Geographic reach: Jacksonville & visitors Number of impressions: over 15,000 Attendees Release date/time: October 11-13 I chose this location because it is the perfect niche location to create brand awareness for my store to locals and to visitors who enjoy eclectic jewelry.

Vehicle name: Jacksonville.com Price- $725 Type of media: Internet Banner, Online media Geographic reach: Jacksonville & visitors Number of impressions: N/A Release date/time: Daily I chose this vehicle because it is a resource that most locals use and a good place to put a small awareness ad about my store and brand.

Vehicle name: The St. Augustine Record Price: $1,022 Type of media: Traditional, magazine Geographic reach: Jacksonville & visitors Number of impressions: over 15,000 Attendees Release date/time: October 11-13 I chose this vehicle because it suits my target markets income and geographic location and will also reach people close to Jacksonville and in St. Augustine.

Vehicle name: Yes! Price: $1,022 Type of media: Traditional, magazine Geographic reach: Jacksonville & visitors Number of impressions: 10,000 Release date/time: Every Sunday I chose this vehicle because it is one of the only fashion related publications in Jacksonville.

Vehicle name: A1A Billboard Price: $2,500 Type of media: Traditional, Billboard Geographic reach: St. Augustine, Ponte Vedra Number of impressions: 95,000 I chose this vehicle because it is a great way to get noticed by tourists and locals.

Marketing Integration

➵  My first goal is to create awareness within the local community of Ponte Vedra Beach.

➵  Publishing my ad campaigns in the Beaches Journal, The St. Augustine Record, and Yes! will fulfill my objective of gaining exposure through three local magazines.

➵  I chose these vehicles because they are relevant with all of the age groups in my target market.

➵ The Morocco Shrine Fall Gem and Jewelry bead show is the perfect place to introduce our brand and accomplish our goal to become leaders within the niche fashion jewelry market of Jacksonville.

➵ Tourists, jewelry makers, and bead whole sellers from all over the Southeast are in Jacksonville for that weekend.

➵  We will have an web presence with our ad campaign on Jacksonville.com as their top banner ad.

➵  We will accomplish our goal of driving traffic to our website by having the top banner ad link to the Kleines Blond website.

➵  Our target market as well as other people in Jacksonville visit this website daily.

➵ The strongest vehicle for establishing a presence in our area will be our billboard on A1A in the middle of Ponte Vedra and St. Augustine.

➵ Students who attend Flagler will see the billboard and think to stop by and check

out our store if the billboard intrigues them.

➵ Residents traveling to one of the affluent beach clubs on the weekend will also see the billboard.