LinkedIn – The Ins and OutsBruce Mubayiwa

Session 2Boardroom 2

11h45 – 12h30

LinkedIn - The Ins and OutsThe Script

• Who’s Bruce Mubayiwa• Why LinkedIn?• Your Burning need• Your Story• Brand is YOU• Connect, Share, Engage

Who’s Bruce Mubayiwa?

• An Independent LinkedIn Coach and Strategist• Consults to companies on LinkedIn• Works with companies to achieve corporate goals• Helps craft LinkedIn Strategy• In-depth practical and interactive LinkedIn Training• Works with Sales & Business Development, Marketing, HR,

Strategy

Why LinkedIn

Why LinkedIn• The Question is not Why join LinkedIn. It is Why not?• LinkedIn is the largest Professional Network on the

internet• Focussed and professional• No games just business• 200 Million members• +2Million members in South Africa• Growing at a rate of +2 members every second

Your Burning need• Before you spend time on LinkedIn think about the

burning need• Burning need in your career and business• Your activities on LinkedIn should talk to your burning

need• LinkedIn is a powerful tool for your career• A Strategic tool for long term planning• An Operational tool for short term activities

Big 3 Social Dynamics

Your Story• Your LinkedIn profile is a story• This must be a story everyone wants to read• A story that shows where you have come from,

where you are and where you are going• Make your story compelling and complete• Compelling enough that a visitor would wish to

connect and engage with you.• Compelling while to the sticking the facts

Brand is YOU• You are the brand• What comes to mind when people say your

name?• What do people say about you when you leave

the room• Use LinkedIn to Position your brand• Be genuine and authentic. You are unique

Connect, Share, Engage• Connect with other professionals– In line with your career goals, long term plans

• Go beyond connecting, build and invest in relationships

• Think WIN-WIN in your interactions on LinkedIn• Share relevant information– Helps position your brand

• Engage with other professionals– Build relationships with other professionals

The End

• http://www.LinkedInCoach.co.za • Bruce@LinkedInCoach.co.za

Thank you so much for your timeQuestions please!Pass through the LinkedIn Coach Stand