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If you can't be found on Google you are nobody....... Using LInkedIn to brand yourself online, build community, engage with this community, establish yourself as a subject matter expert and most importantly be found by Google. All of this for FREE.
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LinkedIn an essential part of a job seekers toolkit
Natasha D’Souza
www.virtualeyesee.com
September 8th 2009
● Personal Branding
● Basics of an online profile
● Building your community
● Engaging with this community
● How to get noticed
Agenda
You are nobody if you can’t be Googled!
●Define yourself
●Build this persona online
●Share yourself with the world
●Make it easy for people to find you
●Keep your brand updated
Personal Branding
●Good, clear photo●Same photo for all online profiles●Relevant information available●Contact you
Personal Profile Basics
What are online communities?
●Social Bookmarks●Social Networks●Microblogs●Blogs●Wikis●Slideshare●Photo/video sharing
Online communities
●Set up your brand online●One online community is not enough●If short on time then share your
bookmarks●Social networks a must●Blog if you are opinionated●Create relevant content
Building your community
●Share information●Give your thoughts, comments●Ask questions●Answer questions●Respond to polls ●Participate in discussions
Engaging with your community
●Participate regularly ●Share under creative commons●Make it easy for people to find you●Build relationships●Be passionate●Be real
How to get noticed
●Resume●Referrals●Activity●Expertise●Network●Relationship builder
Online aggregator
Personal Branding
●Profile should be 100% complete●Customize public profile URL
Profile
Building your community
Building your community
Engaging your community
Engaging your community
Getting Noticed
Applications
●Reading list by Amazon●Polls●Blogs●Gox.net Files●Presentation●Company Buzz●My Travel●Huddle Workspaces
So what do I get out of this?
• increase personal visibility• increase company visibility• improve connectability• referrals• improve Google Page Rank• enhance your search engine results.• perform blind, “reverse,” and company reference checks• increase the relevancy of your job search.• finding potential recruits• local marketing• community marketing
Advantages
• ask for advicescope out the competition, customers, partners, etc
• take leadership roll in specific content areas (Re Groups)• reconnected with long-time colleagues• gauge the health of a company track startups• track Company Buzz• event Promotion• promoting your blog/Wordpress• crowd following at conferenceshiring (is this person a
serial killer)follow industry news by hash tags
More advantages
How to job hunt?
● Brand yourself
● Create a complete profile
● Build your community
● Engage with this community
● Make it easy for people to find you!!
Easy Steps
Blog www.virtualeyesee.com/blog
Facebook http://en-gb.facebook.com/pages/Virtual-EyeSee/36774699796
Twitter@VirtualEyeSee
LinkedIn http://www.linkedin.com/in/natashadsouzadotcom
Contact
