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Presentation given to hundreds of Kelley upperclassmen about how to discover, live and evolve your personal brand during a series of guest lectures.
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“What am I 'posed to do when the club lights come on?”Your Personal Brand
AUGUST 30, 2012
100+
8
Hired entry-level positions
Years from intern to VP
WHY ME?
@bodzewski
6/1 Different agencies/times looked for a job
Leadership role in largest US agency1
A brand is a promise…
@bodzewski
WHAT IS A BRAND?
… exceptional quality and high expectations.
@bodzewski
A PROMISE OF…
… questionable decisions and risks.
@bodzewski
A PROMISE OF…
… polarizing passions and interests.
@bodzewski
A PROMISE OF…
@bodzewski
STAY WITH ME…
“I make an impact when others can’t or won’t.”
8@bodzewski
MY PROMISE
Be honest with yourself.
@bodzewski
FIND YOUR PROMISE
Your audience and their unmet needs- Boss- Family & friends- Significant other
@bodzewski
REFINE YOUR PROMISE
Perception is reality- Appearance- Artifacts- Communications- Word of mouth
11@bodzewski
KEEP YOUR PROMISE
@bodzewski
What’s your promise?
