Professional Work SamplesJulie A. Finlay

Youth Media Content Development 2002-2009

U.25 Magazine for ages 18-24

USAA Youth Media – Print Content

Content strategist, recruited & managed nationally recognized design team

Winner : International Association of Business Communicators, Association of Educational Publishers, Various Custom Publishing Awards

U-TURN Magazine for ages 13-17

Content strategist, led redesign, developed companion media (web content in 2005, podcasts and social media in 2006)

Winner: International Association of Business Communicators, Association of Educational Publishers (Golden Lamp Finalist), Various Custom Publishing Awards

USAA Youth Media – Print Content

For Teens

USAA Youth Media Interactive Content

UMagazine for ages 8-12

Content strategist, recruited & managed internationally recognized design firm, led redesign

Winner: International Association of Business Communicators, Association of Educational Publishers, Various Custom Publishing Awards

USAA Youth Media – Print Content

For Tweens

USAA Youth Media Interactive Content

Magazine and Web Content Development1992-2002

Bimonthly Magazine

Associate Editor for launch; promoted to Managing EditorWinner: Association of Educational Publishers Golden Lamp Finalist, Parents Choice

American Girl Magazine

Contributed to launch in 1996; selected as lead developer in 1998Over a three-year period, developed multiple departments and dozens of activities that

encouraged user input and focused on community and utility.

American Girl Web Development

Contemporary Games and Utilities

American Girl Web Development

Online Activities based on theAmerican Girl Historical Characters

Developed dozens of engaging activities that brought the popular characters alive online

Educational Content Development1987-1992

Educational Content Development

Magazines for Elementary and High School Students

Poster publications and accompanying teacher guides distributed to schools nationwideWinner: Association of Educational Publishers Distinguished Achievement Awards