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We organize from March 25th to June 18th, 2015, an original
and innovative student competition.
“Take Off! Join the Accor Student
Adventure”
We have the pleasure to launch our 4th edition Worldwide!
Our competition will allow the students to be evaluated by Accor
professionals and by top-school teachers with different cultural
backgrounds!
Competition website lives on March 25th, 2015
www.accortakeoff.com
Theme: CUSTOMER LOYALTY
PROGRAM AT ACCOR IN 2020
Subject:Loyalty program & guest experience: imagine the
future of customer loyalty
Loyalty program & guest
experience: imagine the future
of customer loyalty
Your goal
Work on a real Accor case study and add value to your
resume
Get the chance to be evaluated by teachers from top
Schools and by our Accor professionals
Develop your network
Get to know better Accor
Intercultural exchange
Be our customer in Paris if you are part of the finalists
Win superb Holiday at Accor Hotels
And last but not least: HAVE FUN!
Loyalty program & guest experience: imagine the future of customer loyalty
How the loyalty program of 2020 can best support the
customer experience?
From customer acquisition to customer retention, is the
future of loyalty program about points and rewards?
Imagine the future Accor loyalty program in 2020.
Loyalty programs have a lifecycle and their benefits need
to be constantly updated. How do you imagine the loyalty
program of 2020?
Theme: CUSTOMER LOYALTY PROGRAM AT
ACCOR IN 2020
Loyalty program & guest
experience: imagine the future
of customer loyalty
Form a team of 3 students attending the same School or
University and submit your project on the website from March
25th to April 15th, 2015!
You must be:
Enrolled at an accredited Hospitality, Management school,
university or any school of higher Education (scan copy of
2015 student card will have to be provided at later stage in the
competition)
Aged 18 or over at registration
In possession of a valid passport till September 21st, 2015
Available to travel to Paris (June 17th–19th, 2015) if you are
selected for the Finale
Who can participate?
Topic
Loyalty program & guest experience: imagine the future of customer
loyalty
Deliverables
Post a photo collage from March 25th to April 15th, with short
explicative text to best represent your project
Your photo collage can be posted on jpeg or pmg format, must not
exceed 150 KB and must be in landscape orientation. Your descriptive
text must not exceed 500 characters
Selections
Be the first to register, the number of teams is limited to 300 (3 students
per team) – From March 25th to April 15th
50 teams will be pre-selected by online votes – From April 16th to 27th
15 teams will be selected by our jury made of professionals from Accor
and teachers- April 30th
Round 1
27th
25th
MarchApril
30th
Register onlineSUBMIT YOUR PHOTO-
COLLAGE
JURY RESULTS:15 selected teams
April 30th: 15 selected teams
CREATE THE BUZZ: get votes on
Accortakeoff.com50 pre selected teams
15th
Teams
If you are amongst the 15 teams selected for Round 2
Topic
The topic will be communicated to the selected teams on
May 6th and will give you the chance to go further in your
research
Deliverables
Post a video which will show you on a situation & short
explicative text to best showcase your project
Your submitted video must not exceed 1 minute and 30 sec. and
15 MB. Format should be flv, mp4, wmv or mpeg. Your
descriptive text must not exceed 500 characters
Selection:
Support your project on May 20th via a 10 minutes
conference call where the jury:
Will watch your video
Will ask you 3 questions
Round 2
19th
4th
Submit your video
Jury: conference call with each group
May
20th
21st Jury results : 5 selected teams
JURY RESULTS:15 selected teams
30th
April
May 21st : 5 selected teams
Teams
If you are amongst the 5 teams selected for the final
Round
Deliverables
Our jury wants to discover the best talents so the
subject is kept secret! You will discover it on the D-
Day!
Finale in Paris
JURY RESULTS:5 selected teams
18th
17th Arrival
Presentation of the 5projects followed by
the ceremony and the dinner
June
19th
19th
Brunch and tour in Paris
21st
May
Time to go back
June 18th: 1 winning team
Loyalty program & guest
experience: imagine the future
of customer loyalty
Save the dates!
Submit your video
Jury: conference call with each group
Ap
ril
18th of June ONE WINNING TEAM
ROUND 2
FINALE IN PARIS
Jury results: 5 qualifications
Ma
rch
Register onlineSUBMIT YOUR PHOTO-
COLLAGE
JURY RESULTS :15 selected teams
CREATE THE BUZZ: get votes on
Accortakeoff.com50 pre selected teams
ROUND 1
Ma
y
26th
25th
30th
15th
19th
4th
20th
21st
Win Superb Holidays in Accor Hotels
Fly to your
favorite
destination!
Can choose your destination among different European and
Mediterranean destinations
Enjoy a three to four days holiday in one of our best
properties
Also, Samsung Surprise Prizes to discover!
Top of it, you will meet and network with Accor top
executives during the finale three days in Paris!
Loyalty program & guest
experience: imagine the future
of customer loyalty
Our best advice!
Register from March 25th and download the information files
which will lead you to success
Be creative and innovative: the more your idea stands out
from the crowd, the more chance you have to get noticed by
our jury members
Imagine a feasible project
Be motivated, involved and do your best!
GOOD LUCK!
1UNIQUE
CARD
FOR ALL ACCOR BRANDS
FROM LUXURY TO ECONOMY
THE LOYALTY
PROGRAM
USP’S PROGRAM
5%of the value
of your stay
in points
PRIORITY WELCOME
For a swift
check-in
-40%Advance access,
participating hotels
only
5
100%ONLINE
Customer account
Reservations
Exclusive offers…
Dematerialized card
A POWERFUL
PROGRAM
Loyalty program & guest
experience : imagine the future
of customer loyalty
Main contacts in ParisSarah ADOULI
[email protected] Garcia
[email protected] Relations and Partnerships Department
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