(416) 859-6004 | j.serdetch@gmail.com

Jen (Evgeniya) Serdetchnaia (416) 859-6004 | j.serdetch@gmail.com

Portfolio http://jenserdetchnaia.prosite.com/

Experience

User Experience Designer, EPAM Empathy Lab; Toronto, ON Mar 2015 - Present Senior Consultant, IBM Interactive Experience & Mobile; Toronto, ON Oct 2014 – Mar 2015 Functional analyst with project experience in mobile, user experience design, information architecture, Customer Relationship Management, mobility enablement roadmapping, business and functional requirement gathering, and product management. Identified as IBM Top-Rated Contributor for 2014. Customer experience consultant for contact centre implementation for interactive bank client

Designing functional architecture for omni-channel customer experience group UX designer for iBeacon demo and author of iBeacon POV for airline client

Designed demos of travel applications incorporating iBeacon; in charge of wireframing and prototyping for the apps (tablet and mobile screens); collaborated with developer for POC

Created personas and user stories for iBeacon use in the airline industry; facilitated workshops with technology and industry SMEs to validate personas and user stories

Researched and wrote an art of the possible POV on the Internet of Things, focusing on the use of iBeacon in airports

Graphic designer for roadmap poster for big bank client Designed a poster using MS Publisher and Adobe Photoshop; led visualization of the strategy

Consultant, IBM Strategy & Analytics; Vancouver, B.C. & Toronto, ON July 2012 – Aug 2014 UX consultant for mobile program for government health organization client

Created art of the possible journey maps, mobile scenarios and personas to convert web functionality to mobile apps while managing backend constraints; took part in selection process for platform and hardware, choosing responsive design optimized for tablet via HTML5-hybrid

Led team of seven in the end-to-end design of the program's premier tablet app in a nascent mobile portfolio deployed from the Cloud; responsible for user interface requirements, wireframes and prototype

Information architect for government health organization client Led information architecture for web portals (for both internal team and client-facing reporting) Developed and implemented a content management strategy to improve communications and

knowledge strategy on a project with a team of 100 people, increasing team efficiency Designed product marketing material, including flyers for Centers for Disease Control Conference Compiled software release documentation for the client by coordinating with teams across

functions and geographies, meeting a deadline on a bi-monthly basis Led quality assurance workshops across project functions, delivering report recommendations

with measurable outcomes of savings of ~$100,000 annually Business analyst and project financial analyst for Customer Relationship Management (CRM) strategy for big bank client

Validated requirements for a client’s CRM program against a CRM framework Conducted a CRM industry analysis Saved costs by 10% on a $175K fixed revenue contract with diligent tracking and communication

Business analyst for mobility enablement strategy for insurance client

Helped create personas and journey maps to design company’s mobility enablement program

Created material for persona-generating workshops with client and helped to facilitate Business analyst for Quality Assurance Framework for government health organization client

Helped design a Quality Assurance Framework and conduct a Current State Assessment

(416) 859-6004 | j.serdetch@gmail.com

Project Manager, Vanderbilt University Medical Center; Nashville, TN. May – July 2011 Conducted a feasibility study and designed a doula support program for the childbirth process at the Vanderbilt Center for Women’s Health – OB/GYN, targeting low-income female patients.

Research Associate, Mirabilis Advisory; Delhi, India May – Aug 2010

Researched city planning, infrastructure and urban design in second-tier cities in India, and analyzed the public health impacts. Organized, managed and hosted the India booths at the World Cities Summit, 2010, and the Singapore International Water Week, 2010, in Singapore. Designed marketing material for India’s infrastructure initiatives.

Education

Bachelor of Science in Public Health, Honors 2008 – 2012 University of North Carolina at Chapel Hill – Gillings School of Global Public Health Health Policy & Management, Chinese Mandarin, Social Entrepreneurship Morehead-Cain Scholar: The oldest and most prestigious scholarship program in the U.S. Cumulative GPA: 3.5/4.0 Study Abroad: Xiamen University in Fujian, China – Chinese Mandarin & Asian Studies (Fall 2009)

Continuing Studies in Computer Science 2014

British Columbia Institute of Technology Object-oriented Programming (Java); Web Development & Design

Certificates in UX, Interactive Design for Mobile and Tablet 2014-2015 (expected) Center for Advanced Digital Applications, New York University Mobile & Tablet UX; Development for Designers; User Research; Visual Design for UX; iPad and Tablet Design with Adobe DPS; iOS Icon Design; Corporate Design; Telling Interactive Stories; UX Portfolio

Leadership

Founder & Former Director (2009-2012), Empower U; Kumi, Uganda June 2009 – Present Founded and managed a 501(c)3 non-profit organization with the mission of promoting microfinance in East Africa by training North American students as international development consultants and sending them to intern in Uganda to develop and invest in the microfinance projects of women in need.

Raised over $25K in grants and like-awards. More than 60 Ugandan beneficiaries.

Led Consultant teams in Uganda over 3 separate trips. Student group of more than 20 members.

Additional Information Skills: functional analysis, personas, journey-mapping, screenflow, wireframing, prototyping, user testing

Software: Axure (wireframing & prototyping), InVision (prototyping), Adobe C-Suite (Photoshop,

Illustrator, InDesign), Microsoft Office (Publisher, Visio, Excel, Project, PowerPoint, Word), Salesforce

(CRM – completed week-long Admin/Service Cloud course at SalesforceU), Tableau (data visualization)

Programming languages: Java, HTML5, CSS, JavaScript, PHP

Methodologies: user-centric design, Software & Product Development Lifecycle, Agile/Waterfall, scrum,

QA & Lean, Target Operating Model

Languages: Russian (fluent), French (basic), Spanish (basic), Chinese Mandarin (basic)

Interests: environmental sustainability and climate change, human-computer interaction, new media

Hobbies: Yoga, skiing, hiking, adventure travel, photography, writing, non-fiction, future sound music