BRAND PERSONALITY

"Unwavering"

"Animated”

"Analytical” - Zachary Oulton

"Talkative”

"Funny”

BRAND DIFFERENTIATION

He's not just a know-it-all.

He's a know-it-all-but-wants-you-to-know-it-too.

He doesn't want to laugh at you.

He wants to laugh towards you.

And with you.

BRAND VALUES

Being offended never did anyone any good.

Do to others what you would want done to you.

Truth is not relative. Our perspective to the truth, however, is.

“A wonderful thing about true laughter is that it just destroys any

kind of system of dividing people.” - John Cleese

BRAND PROMISE

I’ll make you laugh if it kills me.

Death can be hilarious.

BRAND VISION

• To give you a new perspective on something

• To deliver fresh observations that make you think

and laugh

Jason Dueck

My brand is directly associated with my personality and name.

It’s easily pronounceable, and not so common that I’m at risk of

poor SEO

BRAND NAME

BRAND IMAGING

BRAND IMAGING

LOGO

BRAND STORY

I’m funny and you know

it.