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GENM 2013: ONE YEAR ONAre we reaping the rewards of the ‘communications revolution’?
In 2012 we revealed the industry's biggest ever survey into how people use modern communication tools…
And we discovered GenM…the generation that sought to
work how and when they wanted
Who is GenM?
In 2013, we returned to the workforce, to ask:
‘Now that you can work how and when you want, how is this
working for you?’
WHO DID WE ASK?
• 72% work mainly in an office
WHERE DO THEY WORK?
• 9% work mainly in a call centre, telemarketing, helpdesk or customer services environment
• 3% work elsewhere, but carry out office-based work
• 4% work mainly ‘on the move’
• 12% work mainly from home
• 72% work mainly in an office
So what did we find?
Despite the hype, the role of social media is being
overplayed…
As just 5% use Facebook or LinkedIn to communicate
for work purposes
The desk phone is not dead!
It continues to be the most popular communication device in the
workplace
SO WHAT ARE THE MOST-USED COMMUNICATION TOOLS IN THE
WORKPLACE?
Deskphone
Mobile phone
Laptop
Text messages
0% 10% 20% 30% 40% 50% 60% 70%
ALARMINGLY, ONE YEAR ON…
… Just 40% of workers are actually satisfied that they have tools they need to get
the job done
But why does this matter?
…because 4 out of 10 people stated they
would change jobs for the right communications
tools!
…as 40% of us are working longer out-of-office hours than
ever before!
Having a good work-life balance is also important to us, but very few UK workers are getting it…
A work-life balance can potentially be achieved through
working from home
BUT…
55% of office workers think home working breeds mistrust
And a third of workers also believe that
working from home can put your career
at risk
In fact, we have become such a nation of unhappy
workers…
75% of us admit we have suffered some form of
emotional or interpersonal problem
at work
We also uncovered the top five issues in the workplace
Sense of being undervalued
Poor interpersonal relationships at work
Feeling of anxiety and stress
Exhaustion
Feeling of isolation from co-workers
0% 5% 10% 15% 20% 25% 30% 35%
BUT THERE ARE WAYS WE CAN MAKE A DIFFERENCE…
Start a dialogue: Survey the people in your own company and find out what is and isn’t working for them from a technology perspective
CYOD/BYOD: Consider offering employees the chance to either choose or bring their own devices into the workplace
Keeping the hours down: Regular one-to-ones with managers provide structure to the working week and supports a reduction in work hours
1.2.
3.
4.
5.
Building trust: Regular team meetings via video, conference calls or Google Hangouts allow all personnel to contribute, providing a sense of unity for the entire team
Make sure you have a flexible working policy: Don’t just wait until your staff request flexible or remote working - offer it to them as a benefit and make it a key component of your recruitment and retention policy
Never forget the importance of making workers feel appreciated and part of a team
The power of speech is at the heart of all problem solving; maintain a level of appropriate, personal, visual or verbal communication with colleagues at all times
Always consider GenM’s evolution of communications habits and device requirements – as it can affect happiness, attitudes and interactions in the workplace
AND IF YOU ONLY REMEMBERTHREE THINGS FROM THIS…
To read and download the full
GenM 2013: One Year On report please visit:
www.jabra.co.uk/genm2013
PHOTO ATTRIBUTIONS
Facebook logo: http://www.flickr.com/photos/ajc1/503165914/
LinkedIn logo: http://www.flickr.com/photos/matthewgain/4633798280/
Jabra lifestyle: https://www.jabra.co.uk/MediaLibrary
Telephone: http://www.flickr.com/photos/wiertz/4334606475/
Stress: http://www.flickr.com/photos/bennett4senate/4463996041/
All other images: Microsoft PowerPoint ClipArt