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An overview of how to use LinkedIn especially for job seekers and small business people
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An Introduction to
Mike BuhmannReference LibrarianSkokie Public Library
• Overview of the LinkedIn site• Setting Up a LinkedIn Account• Developing a good Profile• Using the Navigation Bar• Getting Connected to Friends &
Colleagues• Overview of Groups • Posting Updates
What We will be Covering
• A social networking site for businesses, professionals & job seekers
• Launched May 2003• As of July 2013, 65.6 million unique
U.S. users and 178.2 million global users
• 2 new members added every second • “LinkedIn has become the de facto tool
for professional networking” TechRepublic.” Web. May 9, 2011
What Is It ?
• Register & Log In• Create a “Profile” (similar to a resume
which provides a guide to who you are professionally)
• Establish “Connections” (links to coworkers, friends and acquaintances)
• Interact with connections to find opportunities & enhance personal branding
Get Started
Start the Login Process ProcessCreate a profile
Getting Started
Verify Email & Start a Profile Profile& Create a profile
Getting Started
Getting Started
Getting Started
Getting Started
Getting Started
Develop a Profile
A Profile is the foundation of LinkedIn, your calling card which provides a snapshot of your professional background and experience• Review other profiles for ideas• Keep it professional • Include keywords that relate to your experience,
education, certifications, profession & industry• Check for spelling & grammar errors
ProProfile
ProProfile
ProProfile
ProProfile
ProProfile
ProProfile
ProProfile
• News, Companies, Organizations & Schools you choose to follow
• Shows your interests
ProProfile
ProProfile
Develop a Profile
“Professional Headline”Add a memorable & relevant “Professional Headline” & Summary
This is the first thing a new contact will read
“Summary”
Get tips for improving your profile
Skills
Helps in brainstorming skills you may not have thought you had
Find companies that make use of your particular skills
Your contacts can recommend you for these skills
Beef up your profile by adding skills & expertise
Connections
On LinkedIn, the people who are part of your network are called your "connections.“To connect to someone you need to “invite” that person to join your network and they need to accept or they need to invite you and you need to accept.
To invite someone to connect, one of the following must be true
• You worked with that person• You went to school with them • You did business together • You know their email• You were introduced by one of your connections
Connections
Build your network by developing connections3 basic strategies:1. Connect with only people you know2. Connect with people you know plus strategic contacts
you would like to know3. Connect with anyone and everyone (LION LinkedIn
Open Networker)
Connections
Find People to Connect with • Start with Friends, Colleagues &
Classmates• Use the “People You May Know” feature
on the Main page
Connections
Connections
Connections• Import your email contacts • Search for current & former colleagues based on the
companies in your profile• Search for current & former classmates based on the schools
in your profile
Connections
Find Classmates
ConnectionsManaging Connections• Review the people you are connected to, their companies, locations
& industries & recent conversations
NavigationNavigationBar
Navigation
Left Side of Menu
Home Brings you to main/update page
ProfileBrings you to your profile page. Allows you to review & edit your profile
NetworkBrings you to your connections
Navigation
Left Side of Menu
Interests Link to the Companies you follow, Groups you have joined, News Feeds you follow,
or Schools you attended or follow
JobsContains sponsored job
postings. Make sure your profile is completed before searching
jobs
Navigation
Right Side of Menu
MessagesTurns red when a message is waiting.
Send a message to one of your contacts.
NotificationsInforms you of latest updates of
news & contacts.
Navigation
Left Side of Menu
Search BarPowerful search features. Find individuals, companies, news feeds and messages and more.
Drop Down Search Menu
UpdatesThe screen you see when you first log in to LinkedIn. Contains news and updates from your connections
UpdatesScroll through and like, share, or comment on stories. This is shown to your connections on their update page.This is a way to unobtrusively stay connected to people.
Share an update of your own if you want to show your contacts your expertise and interests.
UpdatesTo add content to your update screen select Interest/Pulse from top menu bar
Choose a Channel/Topic that interests you to get news on that topic sent to your update feed.
Updates
Select All Influencers to get a list of famous people to follow and get updates
Updates
Select All Publishers to get news feeds from your preferred news source
Groups
Join a Group and participate in Discussions• Groups allow you to interact with people you’re not
connected to & build relationships
• Find Groups that interest you and that you’re likely to participate in
• Find groups that will enhance your brand & show them on your Profile
• Check each group’s rules. Groups may have different etiquette such as introducing yourself when first joining
• You should create value as well a receive value as part of your membership. Helping others makes you stand out
Groups
Participate in discussions to become part of the community
Follow a discussion thread (get emails when updated)
Develop relationships and connect with members
Groups
Tips
• Don’t expect to see big results quickly; stop back daily to improve your profile, expand your network and develop your professional reputation.
• LinkedIn is for connecting to your contacts and to other professionals who share your goals & interests. It is not the place to amass thousands of followers or to engage in heavy sales tactics.
Online Networking• Put relevant keywords in your profile to
help potential employers find you• Get recommendations; to an employer
these are references in advance• Create a LinkedIn signature for your
email that links directly to your LinkedIn profile
• Share an update often, this will keep your connections up-to-date with your activities
• Visit your Groups often and post questions and comments and follow conversations
Tips
Thanks for ComingQuestions?
Mike BuhmannReference LibrarianSkokie Public Library
• Set up and store an online resume/profile to share with employers & colleagues
• Find, connect and interact with personal & professional contacts, many of whom you couldn’t find through personal networking
• Receive Industry & Company News & Updates
What Can It Do For You
Exercises1. Go to Linkedin.com and login to your account (Create
one if you currently don’t have one)2. Review your profile
• Under Education add a school that you attended• Go to Skills section and add a skill
3. Find some people to connect with: a previous coworker, an alumni from a school you attended or by the “People You May Know” feature
4. Select Interests/Pulse from the top menu bar• Choose someone to follow under All Influencers• Choose a channel to follow under All Channels• Find a news source to follow under All Publishers
5. Go to Home/Update page and browse your updates. Find a posting that interests you and Like or Share it
Online Networking
Why Do It?:• Linking with just 10 people can provide you
connections to hundreds • “Online networking is like traditional
networking, but somewhat less intimidating. If someone is on LinkedIn, they're usually willing to network."
• Online networks help you find mentors and stay up-to-date on industry trends
• Many recruiters & HR people are focusing on social networking tools to find new candidates
The Hidden Job Market - Online Guides
Tapping the Hidden Job Market from job-hunt.org www.job-hunt.org/hiddenjobmarket.shtml
Hidden Job Market – What is it from Jobstar.orgjobstar.org/hidden/hidden.php
Unlock the Hidden Job Market Blogunlockthehiddenjobmarket.com
Connections
Consider becoming a LinkedIn Open Networker (LION)• More potential entrées for networkingBut• Homepage clogged with updates from
almost strangers• Hard to recommend someone you barely
know
Online NetworkingIn a Recent Survey:Nearly two-thirds of executives
interviewed believe professional networking websites -- like LinkedIn – will prove useful in finding job candidates in the next three years
Connections
Tips for Expanding NetworkPut LinkedIn URL in your email & your resume, Open up your privacy settings so everyone can see your profile
How to Tap the Hidden Job Market?Create a Plan1. Develop target markets
(industries, career fields)
2. Pursue specific titles & positions (sales, customer service… )
3. Create geographic parameters (local, willing to move…)
4. Understand your timeline (need a job now, in 30 days…)
maryeleabethbradford.com
Tapping the Hidden Job Market?1. Hone in on industries that are hiring
and that fit your background and priorities
2. Get experience and background needed for position you want
3. Create a list of potential employers 4. Find contacts within the target
employer
The Hidden Job MarketMost companies go through a least five steps to fill a position before they post a position to a job board1. Contact trusted colleagues for recommendations2. Look through a current resume file for likely
candidates3. Alert staff to refer someone they know4. After a few weeks the job may be posted with an
association job board, passed to a recruiter or placed on the company web site
5. Only after this will a job make it to a major job search site like Monster or CareerBuilder
maryelizabethbradford.com
JobsCompanies place job listings on LinkedIn for a feeSearch them on the Jobs page
Jobs
• Fill out your profile as completely as possible before applying for jobs
• Search by company name or job title for posted positions
• Each job posting links to the profile of the poster of the position and shows how you’re linked to that company
• Contains a link to apply for position on the company website
GroupsJoin a group and participate in discussions
• Alumni Groups• Corporate• Conference• Networking• Nonprofit• Professional• Geographic
If you’re ambitious, start your own group
Groups
Participate in discussions to become part of the communityFollow a discussion thread (get emails when updated)Follow a group memberDevelop relationships and connect with members
GroupsJoin groups that enhance your professional image; think branding
Start conversations, comment and like topics Helps raise your visibility and develops your standing within the group
Check each group’s rules. Groups may have different etiquette such as introducing yourself when first joining
You should create value as well a receive value as part of your membership,
Groups
Job Postings in groups are free to post and are not found in the paid Jobs section
Most groups you need to join to view job listings
You will already have a connection regarding the open position because you and the poster will both be a member of the same group
Some Groups Have Job Postings
Companies• Most major companies & organizations have
their own page on LinkedIn• See how your connections are linked to a
company• Find statistics on employees who work at the
company• Follow companies to get updates on company
news & career postings• Search for a company in People search to get
a list of people who currently work or have worked at the company
Companies
Companies
Customizing
Click your photo to modify settingsPrivacy & email update settings
CustomizingCustomize privacy settings Customize email notifications
Weekly Tasks• Update your status• Read through updates by connections and
comment on at least two• Share a blog post, a tweet or some other
interesting content related to area of expertise
• Read through updates for at least one group and post your own update or comment on another
• Review Inbox and respond to any messages or invites
Gameplan
Monthly Tasks• Review profile to make sure it’s up-to-
date • Write a recommendation and/or request
one• Search for new Groups to join• Search for new Companies to follow• Send connection requests to new
people of interest using “People You May Know” feature
Gameplan
Follow Up / Check Help CenterExtra Help
Scroll to bottom of page and select Help Center
Follow Up / Check Help CenterExtra Help
Search for Answers or Click More…
Follow Up / Check Help CenterExtra Help
Take a WebinarOr View a video on using LinkedIn
Check YouTube for more tutorials
Follow Up / lynda.comExtra Help
Lynda.com has excellent video tutorial on using LinkedIn
Lynda.com is a database available at Skokie PL databases.skokielibrary.info
Connections
There are several ways to send an invitation through LinkedIn. If you found the contact during a colleague or classmate search, or he or she is already one of your e-mail contacts, then the process is simple. You click a check box next to the name or names of the people you want to invite and press a button that says "send invitations." LinkedIn will send a generic invitation unless you specify that you want to add a personal note.
Connections
If you found the contact through a name search or advanced search, LinkedIn has to verify that you really know this person before it will allow you to send the invitation. LinkedIn will ask how you know this person: as a colleague, classmate, business partner, friend, groups or association, other, or "I don't know [name]." If you choose "friend" or "other," LinkedIn will ask for the contact's e-mail address. If you choose "I don't know [name]," LinkedIn will not allow you to send the invitation. For the other categories, you'll be asked to indicate through which job, school or organization you know the contact.
ConnectionsThe people who have accepted an invitation to join your network are called your "direct connections." They're described as being one degree away from you on the greater LinkedIn network. You're free to contact those people directly by clicking the "send e-mail" button on their profile pages.All of your direct connections' connections are two degrees away from you, and their connections are three degrees away. Technically, all LinkedIn members that are connected to you up to three degrees away are part of "your network." But you can use e-mail to contact only your direct connections. To contact second and third degree members requires special LinkedIn tools called introductions, InMail or OpenMail.
YouTube.com / Search “LinkedIn”
Extra Help
Many video guides on using LinkedIn
Separate LinkedIn Channel
