Mobile & Social Recruiting Technology

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Augmented reality example #ATC2014

Why Social?

• Pinterest

• Facebook

• Google+

• LinkedIn

• You Tube

• Twitter

• Many more ……

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Social Must:

• Associate engagement is Key

• Daily Monitoring

• Fresh Content

• Escalation process

• Organic growth or advertisements

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Augmented reality example #ATC2014

87% of job seekers said they’d use mobile devices to find jobs

57% search on their smartphones every day

27% of Google searches are done from a mobile phone

Social sites like Facebook have more mobile DAUs than desktop

80% of mobile users access a social network from their device

55% access a social site once a day

Facebook has 600 million mobile users

76% of smartphone users watch videos

25% at least once a day

51% of all mobile traffic is related to video

Cross Medium #ATC2014

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Candidate Behavior has changed

always on | media-snacking | constant partial attention

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85% of job seekers think every company should have

a mobile-friendly site – not just the big companies

72% of job seekers want to receive career opportunity

information on their smartphone

Only 7% of employers have a mobile version of their

career site, while a mere 3% have a mobile job app

Candidates Want Mobile Recruitment - Listen

15-20% of traffic to recruitment sites is coming from a

mobile device

80% of recruiters see mobile key to social recruiting

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Why Mobile is Important

Ability for candidates to engage with brands when

interested whether in a store or watching television

End-to-End solution for immediate gratification and

less dropped candidates

Mobile allows a direct interaction with offline

advertising from events to print to in-store

advertising

This is the preferred method of communication with

usage growing rapidly

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Everyone Had a Smartphone #ATC2014

Everyone Had a Smartphone #ATC2014

Smartphone Penetration Rates #ATC2014

Virtual Interviewing:

Transforming Talent Acquisition via the Cloud

Video: To Save time and Money #ATC2014

The Power & Benefits of Virtual Interviewing

Reduces travel costs

Reduces time-to-hire

Provides a green solution

Creates scheduling efficiencies

Increases candidate pool

Improves HR’s

performance and process

Improves the candidate

and recruiter experiences

Strengthens

employment brand

Eliminates geographic

boundaries

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To do’s

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Mobile Functionality Must Haves

What we needed for mobile to work: • Responsive design

• Optimized Job Description

• Easy resume upload

• Branch-out and knock-out questions similar to desktop • Submission into the ATS

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Responsive Web Design #ATC2014

Metrics – 30 day period 2013

800,000 Page views from 112,000 unique visitors (18% of overall traffic)

5.37 Page views/visit – 70% more than desktop visitors

Top Sources – Careers Site, Indeed, Google, Yahoo, Jobungo

Top Job Categories – Technology, Warehouse, Driver, Retail, Pharmacy

Users typically accessed the site over Wi-Fi compared to 3G or other

mother networks

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Top 5 Devices for Applicants

*Overall represents all JIBE clients utilizing their mobile platform

Device Walmart Overall* iPhone 36% 34% Samsung Galaxy S3 6% 6% iPod 4% 3% Samsung Galaxy SII 3% 3% Motorola Droid Razr 4G 2% 2%

Note: Tablet traffic not currently being directed to the Walmart mobile site.

What Candidates Are Using to Apply

Android iOS

65%

Android is Preferred OS

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Resume Upload Methods Chosen by Applicants

Copy/Paste Email

LinkedIn Dropbox

GoogleDocs

How Candidates Are Choosing to Apply #ATC2014

Started Application

Uploaded Resume

Viewed Questions

Completed Application

55% 58%

46% 49%

26% 24%

*Overall represents all JIBE clients utilizing their mobile platform

Walmart Overall* Application Flow Conversion

Where Candidates Drop Off #ATC2014

Where Candidates Drop Off #ATC2014

Where Candidates Drop Off #ATC2014

While people are on break at a conference or waiting in line for an event, we will engage them through posted brand displays that will connect the offline recruitment effort to the digital through videos and targeted content.

Augmented Reality #ATC2014

While people are on break at a conference or waiting in line for an event, we will engage them through posted brand displays that will connect the offline recruitment effort to the digital through videos and targeted content.

Augmented Reality #ATC2014

Measurement

• Tracking source to hire from mobile marketing

• Measuring engagement from social sites accessed via mobile

• User behavior patterns – on phones and on tablets

• Site activity and content consumption

• Interaction according to device type

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Mobile Myths

“My candidates won’t fill out an application” – With 25% of started applications

completed, and thousands of conversions, this is false.

“My candidates won’t search for jobs on their phones” – Careers sites are

seeing 15-20% of their traffic coming from mobile. The top pages on mobile

devices are constantly for search specifically.

Bottom Line: It’s about content. Make it easy and show the value of the

organization and candidates will turn into conversions through their phone

while they are engaging with the brand wherever they are from watching

television to shopping in a store.

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Thoughts and what keeps me up at night

Mobile is not only here to stay but provides a great opportunity to provide a

targeted recruitment experience

Ignoring mobile means ignoring a desired job seeker behavior thus losing

candidates

Mobile is entrenched in all digital hotspots from search to social to video

with growth continuing to accelerate

NFC near field communications

Automation of Resume screening

Employee referrals

Reference as a Sourcing tool

Over Marketing to candidates

Loss of personal contact

Are you losing customers by the way you treat your canidates

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Remember When: #ATC2014

Questions? #ATC2014