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adam-polansky
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DAMNIT!
Creating Impact Without Permission
What are you known for?
Are you a trusted advisor?
“Trust forms the foundation for everything you do in business & everything you do in your personal life.”
- Jeffrey Gitomer
TRUST AUDITHow trusted are you?
TRUST AUDITBegin with yourself
Trustworthy peopleTell the truthDo what they say they’ll doCommunicate in a timely way
Bring unexpected valueAre on timeAre friendlyAre sincereAre genuinely gracious
Are consistentTrust others
People trust you with what they value?
Personal Value = Pain Avoidance
Why don’t you feel trusted?
Choose Two?You get one.
Flexibility Matrix
least Most
X
XX
We must launch by…
The budget must stay under…
The app must include…
What is of value to your sponsors?
What can you do NOW?
SIMPLEPRACTICALACTIONABLEQUICK
Stick to your expertise
Heuristic Analysis
Guerilla User Research
Remote Usability Testing
Competitive Audit
Prototype Something
Choose carefully & combine
So…
Value is subjective and often a reaction to pain
Build Trust: This doesn’t happen over-night
Trusted Advisors make pain go away
Acknowledge bias and it’s affect on scope
Operate from your position of strength
YOU HAVE THE TOOLS!DON’T WAIT TO BE ASKED!